Granted Patent B2

US 11,477,503 · App. 17/366,230 · Granted Oct 18, 2022

Inventors: David C. Jellison, Jr. (Ogallala, NE); Jeffrey Lee Littlejohn (Cincinnati, OH); Richard A. Ramirez (San Antonio, TX); Joseph Kubon, III (San Antonio, TX); Robert Glenn Speicher, Jr. (San Antonio, TX)

Assignee: iHeartMedia Management Services, Inc.

H04N21/25G06F16/40G06F16/41G06F16/48H04L65/762H04L67/10H04L67/55H04L67/60H04N21/84

Abstract

Claims (64)

1. A method comprising:

assigning different unique identifiers to each of a plurality of different instances of a content item, wherein the different unique identifiers have values included in different ranges of unique identifier values;

storing first information linking particular subscriber identifiers used by particular subscribers to refer to particular instances of the content items;

storing second information associating an enrichment identifier with a collection of enrichment content;

storing third information associating the enrichment identifier with a particular range of unique identifier values; and

delivering enhanced content to subscribers based on the first information, the second information, and the third information.

2. The method of claim 1 , further comprising:

providing a first type of enrichment content for first primary content associated with unique identifiers in a first range of unique identifier values; and

providing a second type of enrichment content for second primary content associated with unique identifiers in a second range of unique identifier values different from the first range of unique identifier values.

3. The method of claim 1 , further comprising:

assigning a master unique identifier to a collection of enrichment content.

4. The method of claim 3 , further comprising:

storing enrichment content in a database including relational entries linking enrichment content to the master unique identifier.

5. The method of claim 1 , further comprising:

designating particular content for delivery to different types of subscriber;

storing multiple instances of a primary content item; and

assigning each instance of the multiple instances of the primary content item a different unique identifier.

6. The method of claim 1 , further comprising:

establishing associations between a master unique identifier and an alias identifier used by one or more particular subscribers.

7. The method of claim 1 , further comprising:

creating duplicate instances of primary content for use in different broadcast markets; and

assigning each duplicate instance of the primary content a different unique identifier.

8. A processing system comprising:

a processor and associated memory configured to:

assign different unique identifiers to each of a plurality of different instances of a content item, wherein the different unique identifiers have values included in different ranges of unique identifier values;

store first information linking particular subscriber identifiers used by particular subscribers to refer to particular instances of the content items;

store second information associating an enrichment identifier with a collection of enrichment content;

store third information associating the enrichment identifier with a particular range of unique identifier values; and

deliver enhanced content to subscribers based on the first information, the second information, and the third information.

9. The processing system of claim 8 , wherein the processor and associated memory are further configured to:

provide a first type of enrichment content for first primary content associated with unique identifiers in a first range of unique identifier values; and

provide a second type of enrichment content for second primary content associated with unique identifiers in a second range of unique identifier values different from the first range of unique identifier values.

10. The processing system of claim 8 , wherein the processor and associated memory are further configured to:

assign a master unique identifier to a collection of enrichment content.

11. The processing system of claim 10 , wherein the processor and associated memory are further configured to:

store enrichment content in a database including relational entries linking enrichment content to the master unique identifier.

12. The processing system of claim 8 , wherein the processor and associated memory are further configured to:

designate particular content for delivery to different types of subscriber;

store multiple instances of a primary content item; and

assign each instance of the multiple instances of the primary content item a different unique identifier.

13. The processing system of claim 8 , wherein the processor and associated memory are further configured to:

establish associations between a master unique identifier and an alias identifier used by one or more particular subscribers.

14. The processing system of claim 8 , wherein the processor and associated memory are further configured to:

create duplicate instances of primary content for use in different broadcast markets; and

assign each duplicate instance of the primary content a different unique identifier.

15. A non-transitory computer readable medium tangibly embodying a program of instructions configured to be stored in a memory and executed by a processor implementing a first advertisement management system, the program of instructions including:

at least one instruction to assign different unique identifiers to each of a plurality of different instances of a content item, wherein the different unique identifiers have values included in different ranges of unique identifier values;

at least one instruction to store first information linking particular subscriber identifiers used by particular subscribers to refer to particular instances of the content items;

at least one instruction to store second information associating an enrichment identifier with a collection of enrichment content;

at least one instruction to store third information associating the enrichment identifier with a particular range of unique identifier values; and

at least one instruction to deliver enhanced content to subscribers based on the first information, the second information, and the third information.

16. The non-transitory computer readable medium of claim 15 , wherein the program of instructions further includes:

at least one instruction to provide a first type of enrichment content for first primary content associated with unique identifiers in a first range of unique identifier values; and

at least one instruction to provide a second type of enrichment content for second primary content associated with unique identifiers in a second range of unique identifier values different from the first range of unique identifier values.

17. The non-transitory computer readable medium of claim 15 , wherein the program of instructions further includes:

at least one instruction to assign a master unique identifier to a collection of enrichment content.

18. The non-transitory computer readable medium of claim 17 , wherein the program of instructions further includes:

at least one instruction to store enrichment content in a database including relational entries linking enrichment content to the master unique identifier.

19. The non-transitory computer readable medium of claim 15 , wherein the program of instructions further includes:

at least one instruction to at least one instruction to designate particular content for delivery to different types of subscriber;

at least one instruction to store multiple instances of a primary content item; and

at least one instruction to assign each instance of the multiple instances of the primary content item a different unique identifier.

20. The non-transitory computer readable medium of claim 15 , wherein the program of instructions further includes:

at least one instruction to establish associations between a master unique identifier and an alias identifier used by one or more particular subscribers.

Assignments (8)

Continuity (7)