Vehicle door handle having a display element

1. A vehicle door handle, comprising:

an external visible surface having a display element,

wherein the display element comprises a surface having a plurality of individually controllable pixels that are controllable via a control device depending on a user interface,

wherein, via the user interface, content is created, selected from pre-stored or online retrievable design examples, or captured via a camera of a mobile terminal,

wherein an application program of the mobile terminal is configured so that the created, selected, or captured content is transmitted to the vehicle door handle as display content,

wherein the user interface includes sensors that detect approach of a first person to the vehicle, and

wherein, responsive to the sensors detecting an approach of the first person, content assigned to the first person and at least one other parameter is displayed on the display element,

wherein the sensors detect approach of a second person to the vehicle,

wherein, responsive to the sensors detecting an approach of the second person, content assigned to the second person and at least one other second parameter is displayed on the display element, and

wherein the vehicle door handle is an external vehicle door handle.

2. The vehicle door handle of claim 1 , wherein the display element comprises a liquid crystal display.

3. The vehicle door handle of claim 1 , wherein the display element comprises a matrix of light points, which comprise light emitting diodes or organic light emitting diodes.

4. The vehicle door handle of claim 1 , wherein the vehicle door handle is a mechanically moveable actuating handle.

5. The vehicle door handle of claim 4 , wherein the external visible surface is formed flush with a door panel in a non-actuated state.

6. The vehicle door handle of claim 1 , wherein the vehicle door handle is a non-moveable part on a door panel.

7. A method for displaying content on a display element on an external visible surface of a vehicle door handle, wherein the method comprises:

determining the content to display on the display element, wherein the content is predefined via a user interface, is selected from pre-stored or online retrievable design examples retrieved via the user interface, or is captured via a camera of a mobile terminal; and

displaying the determined content on the display element, wherein the created, selected, or captured content is transmitted to the vehicle door handle;

detecting, using sensors of the user interface, an approach of a first person to the vehicle;

determining content associated with the first person;

depicting, on the display element responsive to the detected approach of the first person, the content associated with the first person and at least one further parameter;

detecting, using the sensors of the user interface, an approach of a second person to the vehicle;

determining content associated with the second person;

depicting, on the display element responsive to the detected approach of the second person, the content associated with the second at least one other second parameter.

8. The method of claim 7 , wherein the at least one further parameter is a time-, location-, weather-, date- or temperature-dependent variable.

9. The method of claim 7 , wherein content associated with the first person and the second person is freely programmable.

10. The method of claim 9 , wherein the content associated with the first person and the second person is freely programmable with respect to color, a text, or a graphical design.

11. The method of claim 7 , further comprising:

detecting, via an optical sensor, a design or color pattern; and

storing the detected design or color pattern as the content associated with the first person or with the second person, or reproducing the detected design or color pattern directly on the display element.

12. The method of claim 7 , wherein the determined content is selected at least partially depending on a vehicle interior, an ambient interior lighting, or from pre-programmed design examples.

13. A method comprising:

detecting, using sensors of a first mobile terminal, that a first person is approaching a vehicle;

transmitting, from the first mobile terminal to a door handle of the vehicle, first determined content, wherein the first determined content is predefined via the first mobile terminal, is selected from pre-stored or online retrievable design examples retrieved via the first mobile terminal, or is captured via a camera of the first mobile terminal;

displaying, on a display element on an external visible surface of the door handle, the first determined content and at least one first further parameter;

detecting, using sensors of a second mobile terminal, that a second person is approaching a vehicle;

transmitting, from the second mobile terminal to a door handle of the vehicle, second determined content, wherein the second determined content is predefined via the second mobile terminal, is selected from pre-stored or online retrievable design examples retrieved via the second mobile terminal, or is captured via a camera of the second mobile terminal;

displaying, on the display element on the external visible surface of the door handle, the second determined content and at least one second further parameter.

14. The method of claim 13 , wherein the at least one first further parameter and the at least one second further parameter is a time-, location-, weather-, date- or temperature-dependent variable.

15. The method of claim 13 , further comprising:

detecting, via the camera of the first mobile terminal, a design or color pattern; and

storing, in the mobile terminal, the detected design or color pattern as content associated with the first person.