Transmission of streaming station associated with over-the-air broadcast station

1. A method for use in a system including a hybrid radio, the method comprising:

receiving, from a requesting device, a broadcast station identifier associated with an over-the-air broadcast station indicating a request to receive a streaming station corresponding to the over-the-air broadcast station;

in response to receiving the broadcast station identifier, returning to the requesting device an address of the streaming station corresponding to the over-the-air broadcast station;

determining whether the requesting device will modify content included in the streaming station locally; and

in response to determining that the requesting device will modify the content included in the streaming station locally, transmitting to the requesting device

the streaming station corresponding to the over-the-air broadcast station, and

custom streaming content for insertion by the requesting device into the streaming station corresponding to the over-the-air broadcast station.

2. The method of claim 1 , further comprising:

receiving, from the requesting device, a request to receive the streaming station corresponding to the over-the-air broadcast station;

in response to determining that the requesting device will not insert custom streaming content locally:

inserting the custom streaming content into the streaming station corresponding to the over-the-air broadcast station; and

transmitting the streaming station corresponding to the over-the-air broadcast station to the requesting device.

3. The method of claim 1 , further comprising:

receiving preference information collected by the requesting device; and

obtaining custom streaming content selected based on the preference information collected by the requesting device.

4. The method of claim 3 , wherein:

the requesting device is an automotive radio receiver carried in a vehicle; and

the preference information includes information about a passenger of the vehicle.

5. The method of claim 1 , further comprising:

returning to the requesting device, in response to receiving the broadcast station identifier, addresses of a plurality of streaming stations corresponding to the over-the-air broadcast station; and

receiving, from the requesting device, a request to receive a particular streaming station of the plurality of streaming stations corresponding to the over-the-air broadcast station.

6. The method of claim 1 , further comprising:

wherein the method is performed by a web service; and

coordinating, by the web service, with a media automation system to identify one or more streaming stations corresponding to the over-the-air broadcast station.

7. A method for use in a hybrid radio, the method comprising:

transmitting a broadcast station identifier associated with an over-the-air broadcast station indicating a request to receive a streaming station corresponding to the over-the-air broadcast station from a requesting device to a web service implemented in a processing system;

receiving, at the requesting device, an address of the streaming station corresponding to the over-the-air broadcast station from the web service;

transmitting, to the web service, information indicating whether the requesting device will modify content included in the streaming station locally; and

in response to transmitting information indicating that the streaming station will be modified locally, receiving from the web service

the streaming station corresponding to the over-the-air broadcast station, and

custom streaming content for insertion by the requesting device into the streaming station corresponding to the over-the-air broadcast station.

8. The method of claim 7 , further comprising:

inserting the custom streaming content into the streaming station corresponding to the over-the-air broadcast station.

9. The method of claim 7 , further comprising:

collecting preference information at the requesting device; and

transmitting the preference information to the web service.

10. The method of claim 9 , wherein:

the requesting device is an automotive radio receiver carried in a vehicle; and

the preference information includes information about a passenger of the vehicle.

11. The method of claim 7 , further comprising:

receiving, from the web service, addresses of a plurality of streaming stations corresponding to the over-the-air broadcast station; and

transmitting to the web service, a request to receive a particular streaming station of the plurality of streaming stations corresponding to the over-the-air broadcast station.

12. A method for use in a system including a hybrid automotive radio, the method comprising:

receiving at a web service, a broadcast station identifier associated with an over-the-air broadcast station indicating a request to receive a streaming station corresponding to the over-the-air broadcast station, wherein the broadcast station identifier is transmitted from a hybrid automotive radio;

in response to receiving the broadcast station identifier, returning to the hybrid automotive radio an address of the streaming station corresponding to the over-the-air broadcast station;

determining by the web service, whether the hybrid automotive radio will modify content included in the streaming station locally; and

in response to determining that the hybrid automotive radio will modify the content included in the streaming station locally, the web service coordinating with a media automation system to transmit to the hybrid automotive radio

the streaming station corresponding to the over-the-air broadcast station, and

custom streaming content for insertion by the hybrid automotive radio into the streaming station corresponding to the over-the-air broadcast station.

13. The method of claim 12 , further comprising:

receiving at the web service, from the hybrid automotive radio, a request to receive the streaming station corresponding to the over-the-air broadcast station;

in response to the web service determining that the hybrid automotive radio will not modify the content included in the streaming station locally:

inserting, at the web service, the custom streaming content into the streaming station corresponding to the over-the-air broadcast station; and

transmitting, by the web service, the streaming station corresponding to the over-the-air broadcast station to the hybrid automotive radio.

14. The method of claim 12 , further comprising:

receiving preference information associated with the hybrid automotive radio; and

obtaining custom streaming content selected based on the preference information.

15. The method of claim 14 , wherein:

the preference information includes information about a passenger of a vehicle in which the hybrid automotive radio is located.

16. The method of claim 12 , further comprising:

returning from the web service to the hybrid automotive radio, in response to receiving the broadcast station identifier, addresses of a plurality of streaming stations corresponding to the over-the-air broadcast station; and

receiving at the web service, from the hybrid automotive radio, a request to receive a particular streaming station of the plurality of streaming stations corresponding to the over-the-air broadcast station.

17. The method of claim 12 , further comprising:

coordinating, by the web service, with a media automation system to identify one or more streaming stations corresponding to the over-the-air broadcast station.