Methods and apparatus to determine audience engagement
Methods, apparatus, systems, and articles of manufacture are disclosed. An example system includes: interface circuitry; programmable circuitry; and instructions to program the programmable circuitry to: obtain audio of a media presentation; obtain ambient noise in an area associated with the media presentation; determine an intensity of a difference between the audio and the ambient noise; and determine an engagement level of an audience of the media presentation based on a duration the intensity satisfies a threshold value.
1. A system comprising:
interface circuitry;
a processor; and
a memory storing instructions that, when executed by the processor, cause the system to perform operations comprising:
obtaining audio of a media presentation;
obtaining ambient noise in an area associated with the media presentation;
determining an intensity of a difference between the audio and the ambient noise; and
determining an engagement level of an audience of the media presentation based on a duration of the intensity of the difference between the audio and the ambient noise exceeding a threshold value.
2. The system of claim 1 , wherein the media presentation is a television program displayed on a television, the audio is audio of the television program played through a speaker, and the operations further comprise:
obtaining the audio from a first microphone directed at the speaker; and
obtaining the ambient noise from a second microphone directed at the area associated with the media presentation.
3. The system of claim 1 , wherein the determination of the engagement level is based on an output of a neural network classifier.
4. The system of claim 1 , wherein the operations further comprise: determining that the audience is not engaged when the intensity is greater than the threshold value.
5. The system of claim 1 , wherein the operations further comprise: determining that the audience is engaged when the intensity is less than the threshold value.
6. The system of claim 1 , wherein the engagement level of the audience is inversely proportional to the intensity of the difference between the audio and the ambient noise.
7. The system of claim 1 , wherein the operations further comprise:
determining if an audience member is present based on activity of a meter device.
8. The system of claim 1 , wherein the determination of the engagement level is based on a genre of the audio and at least one of an audio volume change or a channel change.
9. A non-transitory computer readable storage medium having stored thereon program instructions that, upon execution by a processor, cause performance of a set of operations comprising:
obtaining audio of a media presentation;
obtaining ambient noise in an area associated with the media presentation;
determining an intensity of a difference between the audio and the ambient noise; and
determining an engagement level of an audience of the media presentation based on a duration of the intensity of the difference between the audio and the ambient noise exceeding a threshold value.
10. The non-transitory computer readable storage medium of claim 9 , wherein the media presentation is a television program displayed on a television, the audio is audio of the television program played through a speaker, and wherein the operations further comprise:
obtaining the audio from a first microphone directed at the speaker; and
obtaining the ambient noise from a second microphone directed at the area associated with the media presentation.
11. The non-transitory computer readable storage medium of claim 9 , wherein the determination of the engagement level is based on an output of a neural network classifier.
12. The non-transitory computer readable storage medium of claim 9 wherein the operations further comprise: determining that the audience is not engaged when the intensity is greater than the threshold value.
13. The non-transitory computer readable storage medium of claim 9 wherein the operations further comprise: determining that the audience is engaged when the intensity is less than the threshold value.
14. The non-transitory computer readable storage medium of claim 9 , wherein the engagement level of the audience is inversely proportional to the intensity of the difference between the audio and the ambient noise.
15. The non-transitory computer readable storage medium of claim 9 , wherein the operations further comprise:
determining if an audience member is present based on activity of a meter device.
16. The non-transitory computer readable storage medium of claim 9 , wherein the determination of the engagement level is based on a genre of the audio and at least one of an audio volume change or a channel change.
17. A method comprising:
obtaining, by executing an instruction with a processor, audio of a media presentation;
obtaining, by executing an instruction with the processor, ambient noise in an area associated with the media presentation;
determining, by executing an instruction with the processor, an intensity of a difference between the audio and the ambient noise; and
determining, by executing an instruction with the processor, an engagement level of an audience of the media presentation based on a duration of the intensity of the difference between the audio and the ambient noise exceeding a threshold value.
18. The method of claim 17 , wherein the media presentation is a television program displayed on a television, the audio is audio of the television program played through a speaker, and the method further comprises:
obtaining the audio from a first microphone directed at the speaker; and
obtaining the ambient noise from a second microphone directed at the area associated with the media presentation.
19. The method of claim 17 , wherein the determining of the engagement level is based on an output of a neural network classifier.
20. The method of claim 17 , further comprising: determining that the audience is not engaged when the intensity is greater than the threshold value.