Method and system for anonymizing purchase data
A system, in which information is the primary asset and in which investments may be made in information, includes multiple data stores for storing different types of a user's information. The safe, secure and properly authorized transfer of information while preserving individual privacy is provided. The system also provides for secure backup and storage, as well as for ubiquitous and nomadic access to information while maintaining the privacy of such information. A first data store includes static identification data about a user. A second data store includes moderately dynamic personal data about the user. A third data store includes dynamic demographic information data about the user. An electronic wallet can be used with the system to download selected portions of the data for use by the user. A method of use of the data includes using the data for billing out forms, providing services to the user and allowing merchants to selectively target users for sales while maintaining user anonymity.
1. A method of transmitting purchase data in a database concerning a first consumer's order to at least one merchant independently of action by the first consumer, the method comprising:
storing a first data store made up of data comprising a first consumer's purchase data;
storing a second data store made up of data comprising a second consumer's purchase data;
extracting the first consumer's purchase data from the database;
extracting the second consumer's purchase data from the database;
combining the first consumer's purchase data with the second consumer's purchase data;
anonymizing the purchase data from the first and second consumers' orders into anonymous data; and
transmitting the anonymous data to the at least one merchant wherein the combining and anonymizing steps are performed independently of any input from the first or second consumer.
2. The method of claim 1 wherein the anonymizing is performed with respect to the first and second consumers' credit card numbers.
3. The method of claim 1 wherein the anonymizing is performed with respect to the first and second consumers' identification data.