System and method for reporting website activity based on inferred attribution methodology

1. A method for reporting website activity, comprising:

receiving event-level data representing visitor activity through navigation entities on a client website;

inferring attribution of one or more metrics to at least one navigation entity based on the visitor activity and not based on explicit attribution information from the event-level data associated with the at least one navigation entity; and

providing online reports to the client based on the inferred attribution.

2. The method of claim 1 , wherein the one or more metrics are applied to the at least one navigation entity based on the event-level data associated with another navigation entity in a navigation path of the visitor at the client website.

3. An apparatus for reporting website activity, comprising:

a processor; and

a memory, coupled to the processor, storing instructions adapted to be executed by the processor to:

receive event-level data representing visitor activity through navigation entities on a client website;

infer attribution of one or more metrics to at least one navigation entity based on the visitor activity and not based on explicit attribution information from the event-level data associated with the at least one navigation entity; and

provide online reports to the client based on the inferred attribution.

4. The apparatus of claim 3 , wherein the one or more metrics are applied to the at least one navigation entity based on the event-level data associated with another navigation entity in a navigation path of the visitor at the client website.

5. A method for reporting website activity, comprising:

receiving event-level data associated with a visitor's navigation path through navigation entities on a website;

applying one or more metrics to at least one of the navigation entities based on the event-level data associated with another of the navigation entities in the visitor's navigation path; and

generating reports based on the application of the one or more metrics.

6. The method of claim 5 , wherein the at least one of the navigation entities precedes the another of the navigation entities in the visitor's navigation path.

7. The method of claim 6 , wherein the navigation entities include web pages provided by the website.

8. The method of claim 7 , wherein:

the another of the navigation entities in the visitor's navigation path includes a product detail page provided by the website, and

the at least one of the navigation entities includes a section page provided by the website.

9. The method of claim 7 , wherein the one or more metrics include whether a particular type of hyperlink is provided.

10. The method of claim 9 , wherein the particular type of hyperlink includes a traffic-driving hyperlink.

11. The method of claim 10 , wherein the traffic-driving hyperlink takes the visitor from any page provided by the web site to a section page provided by the web site.

12. The method of claim 9 , wherein the particular type of hyperlink includes a product hyperlink.

13. The method of claim 12 , wherein the product hyperlink takes the visitor from any page provided by the web site to a product detail page provided by the web site.

14. The method of claim 7 , wherein the one or more metrics includes whether a product is on sale.

15. The method of claim 5 , wherein the navigation entities include one or more of the group consisting of a product detail page, a section page, a section, a traffic-driving hyperlink, and a product hyperlink.

16. The method of claim 5 , wherein the one or more metrics include one or more of the group consisting of a click, page view, a product carting, a product purchase, and revenue.

17. The method of claim 5 , wherein the generated reports are provided online.

18. The method of claim 5 , further comprising:

pairing web pages from the visitor's navigation path in connection with one or more events identified from the event-level data.