System and method for selling presentation times in a digital media stream

1. A method for scheduling presentations within a media stream comprising:

defining an inventory of media segments within the media stream by speculatively assigning characteristics to media slots;

determining a media buyer's presentation criteria for presentation of a particular content item;

a server generating a proposal that is only an offer of contract to a media buyer wherein the proposal identifies and stores on a storage medium a portion of the inventory of media slots selected to satisfy the media buyer's presentation criteria, wherein the identified portion of the inventory includes at least one speculatively defined media segment comprising a feature or event whose identity is not known; and

updating speculative characteristics of the stored portion of the inventory of media slots based on subsequently scheduled presentations within the media stream.

2. The method of claim 1 wherein the act of defining an inventory is based upon expected availability of content items within the media stream that will satisfy certain criteria.

3. The method of claim 1 further comprising:

assigning a specific content item to a particular media segment, and wherein the act of assigning characteristics to media slots is performed before a specific content item is assigned to a particular media segment.

4. The method of claim 1 further comprising:

forming a contract wherein the media buyer accepts at least some of the media segments and an owner of the inventory agrees to present the media buyer's content in the accepted media segments according to the media buyer's presentation criteria.

5. The method of claim 1 wherein the proposal comprises pricing information for each content item included in the proposal.

6. The method of claim 1 further comprising scheduling the media buyer's content items by assigning particular content items to particular media slots.

7. The method of claim 6 further comprising scheduling presentation of subsequent content items within the media stream in a manner that satisfies the media buyer's presentation criteria.

8. The method of claim 6 further comprising re-ordering the scheduled content items in response to addition of subsequent content items such that the re-ordered schedule satisfies the media buyer's presentation criteria.

9. The method of claim 1 wherein the media stream comprises a rated movie and the speculatively assigned characteristics comprise probable movie rating.

10. The method of claim 9 further comprising:

reviewing historical information to determine historical presentation characteristics of previously played media streams;

using the historical presentation characteristics to predict the speculative presentation characteristics.

11. A non-transitory computer-readable storage medium tangibly, embodying a program of instructions executable by a machine wherein said program of instruction comprises a plurality of program codes for transacting presentation of content items within a media stream wherein the media stream comprises a plurality of media segments, said program of instruction comprising:

code for scheduling presentation of particular content items at times and locations based upon presentation criteria associated with the particular content items;

code for creating a proposal that is only an offer of contract for a media buyer to determine an inventory of media segments within the media stream, characteristics of content items scheduled in the media stream, and speculative characteristics of media segments within the media stream that have not yet been scheduled;

code for selecting and storing on a storage medium media segments with particular characteristics, including speculative characteristics, that satisfy the media buyer's presentation criteria; and

code for updating speculative characteristics of stored selected media segments based on subsequently scheduled presentations within the media stream.

12. The computer-readable storage medium of claim 11 further comprising program code for:

reading schedule information, selecting content items in response to the schedule information, presenting the selected content items to form the media stream, and distributing schedule information to the plurality of distributed presentation locations.

13. The computer-readable storage medium of claim 12 wherein the schedule information is distributed independently from the content items.

14. The computer-readable storage medium of claim 11 wherein the code for creating the proposal operates either automatically or manually.

15. The computer-readable storage medium of claim 11 wherein the media stream comprises a movie.

16. The computer-readable storage medium of claim 11 wherein at least some of the segments comprises advertisements.

17. A method for automatically developing a proposal of presentation segments within a media stream from an inventory of available presentation segments, the method comprising:

receiving a specification including a media buyer's presentation criteria;

developing a first set of available segments based upon known presentation characteristics of the first set of available segments;

developing a second set of available segments based upon speculative presentation characteristics of the second set of available segments;

storing on a storage medium each set of available segments;

developing a proposal that is only an offer of contract for the media buyer of available segments from the first and second sets of available segments; and

a server updating speculative presentation characteristics of the second set of stored available segments based on subsequently scheduled presentations within the media stream.

18. The method of claim 17 wherein each of the available segments in the proposal respectively includes a cost per segment.

19. The method as defined in claim 17 wherein presentation criteria specify at least one presentation characteristic and the first set and second set of segments have the specified presentation characteristic.

20. The method as defined in claim 17 wherein the presentation characteristic comprises at least one of the group consisting of: a movie rating, a presentation time, a maximum number of segments within the presentation, a minimum number of segments within the media stream, a media supplier identification, a segment position within the presentation, audience size, and an audience demographic characteristic.

21. A method for automatically developing a proposal of advertising segments for presentation within a media stream for a media buyer from a plurality of available advertising segments offered by an owner of a media presentation containing the advertising segments, the method comprising the steps of:

storing on a storage medium a plurality of representations of available advertising segments;

associating actual and/or speculative presentation characteristics to each of the plurality of representations of available advertising segments;

a server developing a proposal that is only an offer of contract for the media buyer comprising a subset of the representations based on media buyer specified variables; and

updating presentation characteristics of the stored associated advertising segments based on subsequently scheduled presentations within the media stream.

22. The method of claim 21 further comprising:

allowing the buyer to select from amongst the representations within the proposal; and

developing a presentation package by assigning specific content items to the representations selected by the buyer.

23. The method of claim 22 further comprising:

validating the package by ensuring that the speculative characteristics are satisfied upon creation of the media presentation containing segments purchased by the media buyer.