IP Library Patent Application 10762402
Patent Application
App. No. 10/762,402

Cable system customized advertising

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Quick Facts
Patent No.
US None
App. No.
10/762,402
Abstract

An automated advertising system is provided for placing a customized advertisement on a television-based network system using an internet to generate the customized advertisement. An automated advertising server includes a web-based advertising database providing a plurality of advertising categories, templates, and data fields on an internet display for an online internet user to select from and input information relating to the customized advertisement. A payment system provides billing costs based on advertising selections made by the online internet user and receives billing information for payment of the customized advertisement. A network interface provides the customized advertisement to a programming center for scheduling the customized advertisement for display on the television based-network system. A cable broadcasting office provides the customized advertisement to a site distribution for airing the customized advertisement at a scheduled air time.

Claims (21)

1 . An automated advertising system for placing a customized advertisement on a television-network based system using an internet to generate said customized advertisement, the system comprising:

an automated advertising server, including a web-based advertising database for providing a plurality of advertising categories, templates, and data fields on an internet display for an online internet user to select from and input information relating to said customized advertisement;

a payment system for providing billing costs based on advertising selections made by said online internet user and for receiving billing information for payment of said customized advertisement;

a network interface for providing said customized advertisement to a programming center for scheduling said customized advertisement for display on said television based-network system; and

a cable broadcasting office for providing said customized advertisement to a site distribution for airing said customized advertisement at a scheduled air time.

2 . A method of generating a customized advertisement on a television-based network system comprising the steps of:

providing access to a web-based advertising database to an on-line user;

providing a plurality of advertising categories on an internet display for said user to select a respective advertising category from, said respective advertising category relating to a subject matter of said customized advertisement;

providing at least one advertising template on said internet display for said user to select from for generating said customized advertisement;

providing data fields on said internet display for said user to input information relating to said customized advertisement;

configuring said information from said data fields to conform with said advertisement template for generating said customized advertisement; and

displaying said customized advertisement on said television-based network system.

3 . The method of claim 2 wherein said television-based network system comprises a cable-based network system.

4 . The method of claim 2 wherein said displaying said customized advertisement is displayed on a dedicated channel.

5 . The method of claim 2 wherein said displaying said customized advertisement is displayed on a channel lineup listing.

6 . The method of claim 2 wherein said internet display comprises a website.

7 . The method of claim 2 wherein said advertising categories are selected from the group comprising cars, trucks, real estate, employment, garage sales, recreation, general merchandise, events, announcements, and service/repair.

8 . The method of claim 2 wherein said data fields comprise text data fields for providing descriptive information relating to said customized advertisement.

9 . The method of claim 2 wherein said data fields comprise a photograph data field for providing an image file relating to said customized advertisement.

10 . The method of claim 2 wherein said data fields comprise scheduling data fields for selecting a duration for displaying said customized advertisement.

11 . The method of claim 2 wherein said data fields comprise payment data fields for providing payment information for displaying said customized advertisement.

Assignments (3)
SECURITY INTEREST Recorded Feb 25, 2020
From: BUCKEYE CABLEVISION, INC.
To: BANK OF AMERICA N.A., AS ADMINISTRATIVE AGENT
Reel/Frame 052006/0815 →
SECURITY AGREEMENT Recorded Dec 2, 2011
From: BLOCK COMMUNICATIONS, INC.
To: BANK OF AMERICA, N.A. AS ADMINISTRATIVE AGENT
Reel/Frame 027316/0566 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 22, 2004
From: PILLER, STEPHEN F.
To: BUCKEYE CABLEVISION, INC.
Reel/Frame 014922/0393 →