Beverage carton with strap type carrying handle

1. A carton for holding at least an article, comprising top, opposed side walls and a base, hingedly interconnected to form a tubular structure, wherein at least one of said side walls comprises a displaceable zone arranged to protrude outwardly of the carton such that said displaceable zone is disposed out of a plane of said one side wall to accommodate a portion of an article, and wherein said displaceable zone comprises a plurality of connected sections each occupying a different plane to a next adjacent connected section, wherein said displaceable zone further comprises an article support panel struck from a portion of said one side wall, said article support panel being defined by a pair of opposing first and second cut edges and being formed with a plurality of cut lines that define said connected sections, said cut lines being disposed transversely of said first and second cut edges.

2. A carton for holding at least an article, comprising top, opposed side walls and a base, hingedly interconnected to form a tubular structure, wherein at least one of said side walls comprises a displaceable zone arranged to protrude outwardly of the carton such that said displaceble zone is disposed out of a plane of said one side wall to accommodate a portion of an article, and wherein said displaceable zone comprises a plurality of connected sections each occupying a different plane to a next adjacent connected section, said carton further comprising at least one article engaging reinforcing flap folded inwardly of one of said side walls to retain a lower portion of an article.

3. A carton according to claim 2 wherein said connected sections are defined by a series of cut lines, said each connected section being partially separated from said next adjacent section by respective one of said cut lines.

4. A carton according to claim 2 wherein said displaceable zone is shaped to conform to the shape of an article.

5. A blank for forming a carton for holding at least an article each having a shaped body portion, said blank comprising a top, opposed side walls and a base hingedly interconnected together, wherein at least one of said side walls comprises a displacable zone arranged to protrude outwardly of a carton when the blank is erected into the carton and when a portion of an article is accommodated by the displaceable zone, said displaceable zone comprising a plurality of cut lines arranged in a spaced relationship to define a plurality of connected sections, said cut lines being disposed transversely of a pair of opposing free edges of said displaceable zone, wherein said one side wall further comprises at least one article engaging reinforcing flap that is folded inwardly of said one side wall when said blank is erected into a carton.

6. A blank for forming a carton for holding at least an article each having a shaped body portion, said blank comprising a top, opposed side walls and a base hingedly interconnected together, wherein at least one of said side walls comprises a displaceable zone arranged to protrude outwardly of a carton when the blank is erected into the carton and when a portion of an article is accommodated by the displaceable zone, said displaceable zone comprising a plurality of cut lines arranged in a spaced relationship to define a plurality of connected sections, said cut lines being disposed transversely of a pair of opposing free edges of said displaceable zone, wherein said displaceable zone further comprises an article support panel formed from a portion of said one side wall, and wherein said article support panel is defined by said pair of opposing free edges and is formed with said cut lines.

7. A blank according to claim 5 wherein each of said connected sections is partially separated from a next adjacent connected section by respective one of said cut lines.

8. A carton for holding at least an article, comprising top, opposed side walls and a base, hingedly interconnected to form a tubular structure, wherein at least one of said side walls comprises an article support panel arranged to protrude outwardly of the carton such that at least a part of said article support panel is disposed out of a plane of said one side wall to accommodate a portion of an article, and wherein said article support panel is defined by a pair of opposing first and second cut edges and is formed with a plurality of cut lines that define a series of connected sections, said cut lines being disposed transversely of said first and second cut edges.