System and method for aggregating advertising pricing data
The present invention relates to a method and system for aggregating advertising pricing data and providing that data to one or more clients. This data may be provided to the client in the form of various reports that allow a client to gauge the advertisement market more accurately and make a better informed decision when deciding to purchase advertisements. In one embodiment, a client is also able to access forecasting reports that predict the future of the advertisement market so that the client can more accurately make a decision about purchasing advertisement slots in advance.
1. A computer implemented method of providing aggregated advertising pricing data to a plurality of remote clients for assisting the remote clients in the purchasing of advertisements, each client having a client terminal coupled to a computer network, the method comprising:
electronically receiving client advertising pricing data from at least two of the plurality of remote clients wherein the advertising pricing data comprises data related to actual purchases of advertisements from a plurality of sellers and wherein at least two of the plurality of remote clients have each purchased a comparable advertisement from a first seller;
aggregating the received client advertising pricing data to generate pricing information for the comparable advertisement, and storing the aggregated advertising pricing data in an electronic database system wherein the client advertising pricing data is not readily ascertainable from the aggregated advertising pricing data;
making the aggregated pricing data, but not the client advertising pricing data of another client, electronically available over the computer network to one or more of the plurality of clients at the client terminals; and
generating customized advertising pricing reports for at least one of the plurality of remote clients to assist the remote client in the purchasing of advertisements based on the aggregated advertising pricing data;
wherein one of the plurality of remote clients makes an advertising business decision based on the customized advertising pricing reports.
2. The method of claim 1 wherein one or more of the plurality of the clients are advertisers.
3. The method of claim 1 wherein one or more of the plurality of remote clients are advertising agencies, and the client advertising pricing data includes advertising pricing data for clients of the advertising agencies.
4. The method of claim 1 further comprising:
receiving report criteria from a client; and
generating a customized report for the client based on the criteria.
5. The method of claim 4 wherein the criteria includes an indication of specific television programs and specific television networks.
6. The method of claim 4 wherein the criteria includes an indication about a specific demographic of people.
7. The method of claim 4 wherein the report includes an indication of the prices of the advertising market for a given time period.
8. The method of claim 4 wherein the report includes an indication of the prices or ratings for a given television program.
9. The method of claim 4 wherein the report displays information about ratings.
10. The method of claim 4 wherein the report displays information about a particular calendar period.
11. The method of claim 4 wherein the report compares information about two or more calendar periods.
12. The method of claim 4 wherein the report displays information for a program schedule.
13. The method of claim 4 wherein the report displays information about a particular time period of the day.
14. The method of claim 1 further comprising normalizing each individual client's client advertising pricing data prior to aggregating said individual client's client advertising pricing data.
15. The method of claim 14 wherein normalizing includes:
translating the client advertising pricing data into a common language; and
storing the translated data in the database.
16. The method of claim 1 further comprising:
providing interface to one or of the plurality of clients; and
receiving report criteria via the interface.
17. The method of claim 16 wherein the interface is part of a web portal.
18. A system for providing aggregated advertising pricing data to a plurality of remote clients for assisting the remote clients in the purchasing of advertisements, each client having a client terminal coupled to a computer network, the system comprising one or more computer servers that are configured in accordance with computer programming stored in electronic memory to:
receive advertising pricing data from at least two of the plurality of remote clients wherein the advertising pricing data comprises data related to actual purchases of advertisements from a plurality of sellers and wherein at least two of the plurality of remote clients have each purchased a comparable advertisement from a first seller;
aggregate the received client advertising pricing data to generate pricing information for the comparable advertisement, and store the aggregated pricing data in an electronic database wherein the client advertising pricing data is not readily ascertainable from the aggregated advertising pricing data;
make the aggregated data, but not the client advertising pricing data of another client, available to one or more of the plurality of clients; and
generate customized advertising pricing reports for at least one of the plurality of remote clients based on the aggregated pricing data, wherein a decision whether or not to purchase an advertisement is made by one of the plurality of remote clients based on the customized advertising pricing reports.
19. The system of claim 18 wherein the plurality of clients are advertisers.
20. The system of claim 18 wherein the clients are advertising agencies.
21. The system of claim 18 further comprising one or more servers configured to: allow the client to generate a report that includes the aggregated data.
22. The system of claim 18 wherein the report comprises data about specific television programs.
23. The system of claim 18 wherein the report comprises data about specific television networks.
24. The system of claim 18 wherein the report comprises data about a specific demographic of people.
25. The system of claim 18 further comprising one or more servers configured to normalize the advertising pricing data.
26. The system of claim 18 wherein at least one of the client terminals is electronically connected to the one or more servers using a processor.
27. The system of claim 26 wherein one or more servers is configured to electronically communicate via a network with the client's processor.
28. A computer-implemented method of forecasting advertising pricing data for a plurality of remote clients for assisting the remote clients in the purchasing of advertisements, each client having a client terminal coupled to a computer network the method comprising:
receiving first advertising pricing data from one or more of the clients wherein the first advertising pricing data comprises data related to actual purchases of advertisements from a plurality of sellers and wherein at least two of the plurality of remote clients have each purchased a comparable advertisement from a first seller;
comparing the first advertising pricing data with second advertising pricing data;
generating forecast advertising pricing data by weighting the first advertising pricing data based on the comparison; and
producing a forecasting report based on the forecast advertising pricing data;
wherein one of the plurality of remote clients utilizes the forecasting report to make an advertising business decision.
29. The method of claim 28 wherein the forecast advertising pricing data is further generated based on a prime rate.
30. The method of claim 28 wherein the forecast advertising pricing data is further generated based on a consumer price index.
31. The method of claim 28 wherein the forecast advertising pricing data is further generated based on a job rate.