Method and apparatus for interactive audience participation at a live spectator event

1. A system for enabling interactive participation by spectators attending a live spectator event at a venue and employing a wireless interactive device having capability (i) to receive and transmit messages, (ii) accept input via a user interface, and (iii) display messages on an electronic display, the system comprising:

a wireless communication system adapted to transmit and receive messages with the interactive device;

means for querying the spectators to respond to at least one query with answers entered through the user interface and transmitted by the interactive device;

means for receiving the answers at a central processing station or distributed processing stations;

means for storing the received answers as spectator data;

a central processor adapted to receive and process the spectator data into results; and

means for announcing the results to the spectators attending the live spectator event.

2. The system of claim 1 , further comprising means for disseminating least one promotional message to the spectators through the electronic display.

3. The system of claim 1 , wherein the querying means comprises at least one large screen display visible to the spectators in the venue.

4. The system of claim 1 , wherein the announcing means comprises at least one large screen display visible to the spectators in the venue.

5. The system of claim 1 , further comprising at least one prize appointed to be awarded to at least one of the spectators.

6. The system of claim 1 , wherein the wireless communications system transmits and receives using at least one transmission form selected from the group consisting of radio transmission, microwave transmission, broadband wireless data transmission, ultra-wide band transmission, and satellite transmission.

7. The system of claim 1 , further comprising means for broadcasting messages from the interactive device of one of the participating spectators to the interactive device of another of the participating spectators.

8. The system of claim 1 , wherein each of the interactive devices has a unique address programmed therein.

9. The system of claim 1 , further comprising means for providing audio transmission of audible programming to the interactive devices, the audible programming comprising at least one of play-by-play, expert commentary, traffic reports, and weather reports.

10. A method for interactive audience participation at a live spectator event attended by a plurality of participating spectators employing a purchased, hand-held, wireless interactive device that includes a user interface, the method comprising the steps of:

querying the participating spectators, wherein answers to the querying may be entered by the participating spectators via the user interface of the interactive device;

transmitting the answers to a central processor;

storing the answers as spectator data;

processing the spectator data into results;

storing the results of the processing of the spectator data; and

broadcasting the results of the processing of the spectator data to the plurality of participating spectators attending the live spectator event.

11. The method of claim 10 , wherein the wireless interactive device employs a form of wireless communications selected from the group consisting of radio transmissions, microwave transmissions, broadband wireless data transmissions, and satellite transmissions.

12. The method of claim 10 , further comprising the step of presenting a promotional message to each participating spectator.

13. The method of claim 12 , wherein the presenting step is accomplished by locating an indicia on the interactive device.

14. The method of claim 13 , wherein the promotional message is imprinted on the device.

15. The method of claim 12 , wherein the promotional message is transmitted wirelessly to the interactive device and is presented to the participating spectator either visually or aurally.

16. The method of claim 12 , wherein the promotional message is pre-programmed in the interactive device.

17. The method of claim 10 , further comprising the step of awarding prizes to at least one selected spectator who has answered the querying.

18. The method of claim 17 , wherein the awarding of prizes is accomplished by electronic delivery.

19. The method of claim 17 , wherein the awarding of prizes is accomplished by direct delivery to the at least one selected spectator.

20. The method of claim 10 , wherein the interactive device is adapted to allow the broadcasting of messages from one of the participating spectators to another of the participating spectators.

21. The method of claim 10 , wherein each interactive device has a unique address programmed therein.

22. The method of claim 10 , wherein the answers are received at a central processing station and thereafter transmitted to the central processor.

23. The method of claim 10 , wherein the answers are received at distributed processing stations and thereafter transmitted to the central processor.

24. The method of claim 10 , wherein the live spectator event is a sporting event.

25. The method of claim 10 , wherein the live spectator event is conducted at a live entertainment venue.

26. The method of claim 10 wherein the step of querying is achieved using a large screen display.

27. The method of claim 10 , wherein the step of querying is achieved using the interactive device.

28. The method of claim 10 wherein the step of broadcasting is achieved using a large screen display.

29. The method of claim 10 , wherein the step of broadcasting is achieved using the interactive device.

30. A method for interactive audience participation at a live event attended by spectators, a plurality of whom have a wireless interactive device including a user interface, the method comprising the steps of:

querying the spectators, wherein answers to the querying may be entered via the user interface of the interactive device;

transmitting the answers to a central processor;

storing the answers as spectator data;

processing the spectator data into results;

storing the results of the processing of the spectator data; and

broadcasting the results of the processing of the spectator data to the spectators attending the live event.

31. The method of claim 30 , further comprising the step of awarding prizes to at least one selected spectator who has answered the querying.

32. The method of claim 30 , further comprising the step of presenting a promotional message.

33. The method of claim 30 wherein the wireless interactive device employs a form of wireless communications selected from the group consisting of radio transmissions, microwave transmissions, broadband wireless data transmissions, and satellite transmissions.

34. The method of claim 30 wherein the step of querying is achieved using a large screen display.

35. The method of claim 30 , wherein the step of querying is achieved using the interactive device.

36. The method of claim 30 wherein the step of broadcasting the results is achieved using the large screen display.

37. The method of claim 30 wherein the step of broadcasting the results is achieved using the interactive device.

38. The method of claim 30 , wherein the live spectator event is a sporting event.

39. The method of claim 30 , wherein the live spectator event is conducted at a live entertainment venue.

40. The method of claim 30 , wherein the interactive device further comprises an audio receiving circuit for receiving an audio signal at a predetermined frequency and the method further comprises the step of providing audio transmission, whereby the spectators are furnished with audible programming.

41. The method of claim 40 wherein the audible programming comprises at least one of play-by-play, expert commentary, traffic reports, and weather reports.