System and method for using user's audio environment to select advertising
A method and system is provided for capturing audio related information and selecting advertising based on the information.
1 . A method of selecting content for display during a game comprising:
storing sound received at a game console;
analyzing the sound to determine a characteristic associated with the game user;
selecting content for rendering to the user based on the characteristic.
2 . The method of claim 1 wherein the sound comprise speech.
3 . The method of claim 2 wherein the characteristic is the user's gender.
4 . The method of claim 2 wherein the characteristic is the user's age.
5 . The method of claim 2 wherein the characteristic is whether the user has reached puberty.
6 . The method of claim 1 wherein the step of storing sound comprises receiving sounds at a microphone of the game console and storing the sound in a memory of the game console.
7 . A game console comprising:
a microphone;
a processor;
a memory storing advertisements and instructions, the instructions comprising: storing sounds received at the microphone; identifying a characteristic of the sounds; selecting an advertisement for display based on the characteristic; and rendering the advertisement.
8 . The game console of claim 7 further comprising a modem, and wherein the instructions further comprise transmitting the stored sound outside of the console for analysis and receiving the identified characteristic.
9 . The game console of claim 7 wherein the characteristic is the user's gender detected in the sound.
10 . The game console of claim 9 wherein the advertisements comprise male-oriented advertisement and female oriented-advertisements, and the advertisements are selected based on the user's gender detected in the sound.
11 . The game console of claim 7 wherein the characteristic is the user's age.
12 . A method comprising
receiving sound at a microphone;
storing the sound in a memory;
analyzing the sound to determine the characteristics of a user based on the sounds;
selecting an advertisement from a plurality of advertisements based on the characteristics, wherein the plurality of advertisements are based on different characteristics; and
rendering the selected advertisement.
13 . The method of claim 12 further comprising displaying characteristic-neutral content to the user before and after rendering the advertisement, wherein characteristic-neutral comprises content that was not selected based on the characteristics determined from the sounds.
14 . The method of claim 13 further comprising displaying characteristic-neutral content to the user while rendering the advertisement.
15 . The method of claim 13 wherein the characteristic-neutral content comprises an interactive game.
16 . The method of claim 12 wherein the sound comprises speech and the characteristic comprises the speaker's gender.
17 . The method of claim 12 wherein the sound comprises speech and the characteristic comprises the speaker's age.
18 . The method of claim 12 wherein the sound comprises music and the characteristic comprises a user's music preferences.
19 . A method of selecting advertising comprising:
receiving sounds transmitted over a network from a computer;
analyzing the sounds to determine characteristics associated with the environment surrounding the computer;
selecting an advertisement based on the characteristics;
transmitting the advertisement to the computer.
20 . The method of claim 19 wherein the computer is a game console.
21 . A method comprising
receiving sound at a microphone;
storing the sound in a memory;
analyzing the sound to determine the characteristics of a user or a user's environment based on the sounds.