Profile detection
A method and system is provided for capturing audio/visual related information and selecting advertising based on the information.
1 . A method of selecting content for display during a game comprising:
storing an image and sound received at a user device;
analyzing the sound and image to determine a characteristic associated with the user of the user device;
selecting content for rendering to the user based on the characteristic.
2 . The method of claim 1 wherein the image comprises the visual appearance of a person and the sound comprises the person's speech.
3 . The method of claim 2 wherein the characteristic is the person's gender.
4 . The method of claim 2 wherein the characteristic is the person's age.
5 . The method of claim 2 wherein the characteristic is whether the user has reached puberty.
6 . The method of claim 1 wherein the sound and image are analyzed to determine a plurality of characteristics.
7 . The method of claim 6 wherein a characteristic comprises text.
8 . The method of claim 7 wherein the image includes a text-bearing object selected from one of a group consisting of a product, book, poster and clothing.
9 . The method of claim 6 wherein said analyzing comprises identifying an inanimate object and the characteristic comprises the identity of the inanimate object.
10 . The method of claim 1 wherein storing sound comprises receiving sound at a microphone of the user device and storing the sound in a memory of the user device, and storing the image comprises receiving the image at a camera of the user device and storing the image in a memory of the user device.