Integrated call management

1. A method of managing a call to a telephone number comprising:

receiving a call from a customer, wherein the call is generated from a customer who calls an advertised promotional telephone number from a source telephone having a source telephone number;

connecting the call to an IVR system based on the promotional telephone number, the IVR system maintaining a set of rules for handling calls to the promotional telephone number;

assigning a unique identifier to the call;

creating a call detail record for the call, the call detail record including the unique identifier, the source telephone number, and the promotional telephone number;

generating a map from a mapping database and the call detail record that shows the geographic location of the customer;

transmitting and displaying the call detail record to an agent; and

redirecting the call to the agent.

2. The method of claim 1 , further comprising:

after the creating, retrieving information from a reverse lookup service using the source telephone number; and

storing the retrieved information in the call detail record.

3. The method of claim 1 , wherein the promotional telephone number is associated with a commercial enterprise and the connecting is performed in response to the call not being answered at the commercial enterprise.

4. The method of claim 1 , wherein the receiving comprises, receiving the call at a commercial enterprise after the hours of operation of the commercial enterprise.

5. The method of claim 1 , wherein after the creating, transferring the call to a commercial enterprise and performing the transmitting and redirecting in response to the call not being answered at the commercial enterprise.

6. The method of claim 1 , wherein the connecting comprises the use of a VoIP network.

7. The method of claim 1 , further comprising:

initiating a recording of the call;

after the redirecting, terminating the call; and

storing the recording of the call in association with the call detail record.

8. The method of claim 7 , wherein the recording is stored as an MP3 file.

9. The method of claim 7 , wherein the call detail record and the recording are stored in a database that is accessible through a network.

10. The method of claim 9 , wherein the call detail record and the recording are stored in a database that is accessible through the Internet.

11. The method of claim 1 , further comprising:

playing, to the caller, a customized greeting based on the promotional telephone number.

12. A method of monitoring the effectiveness of an advertising campaign conducted through a plurality of advertising mediums, the method comprising:

receiving a telephone call from a customer, wherein the telephone call is generated from a customer who calls an advertised telephone number, each of the plurality of advertising mediums having a different advertised telephone number;

connecting the telephone call to an IVR system, the IVR system maintaining a set of rules for handling the telephone call based on the advertised telephone number used in generating the telephone call;

creating and storing a call detail record for the telephone call, the call detail record including information about the customer and the advertised telephone number used to generate the telephone call; and

generating a map from a mapping database and the call detail record that shows the geographic location of the customer.

13. The method of claim 12 , wherein the method is performed for a plurality of telephone calls.

14. The method of claim 13 , wherein each call detail record includes information indicating an advertising medium associated with a telephone call.

15. The method of claim 14 , further comprising:

using the call detail records to determine a number of telephone calls generated from an advertising medium.

16. The method of claim 13 , further comprising:

determining a cost per call for each of the plurality of advertising mediums.

17. The method of claim 12 , wherein the advertised telephone number is a local number.

18. A system for handling phone calls received from a customer, the system comprising:

an IVR system for receiving a telephone call from a customer, the telephone call being generated from a customer who calls an advertised promotional telephone number from a source telephone having a source telephone number;

rules dictating how the IVR system handles the telephone call, wherein the rules are applied based on the promotional telephone number, and wherein the rules dictate the conditions for redirecting the telephone call to a call management center;

an interaction database for storing a call detail record for the telephone call, the call detail record including a unique call identifier, the source telephone number, and the promotional telephone number; and

a mapping database for use in conjunction with the call detail record for generating a map that shows the geographic location of the customer.

19. The system of claim 18 , further comprising a portal server, wherein the interaction database is accessible through the portal server.

20. The system of claim 19 , wherein the portal server is accessible through the Internet.