IP Library Patent Application 11588036
Patent Application
App. No. 11/588,036

Configuration for ad and content delivery in time and space shifted media network

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Quick Facts
Patent No.
US None
App. No.
11/588,036
Abstract

A podcast system and method are provided to select and deliver media ads over a network to a user device and to insert the media ads in media content subscribed to and delivered over the network to the user device.

Claims (36)

1 . A method to configure a system to configure a user device to associate content with ads, the method comprising:

sending over a network to a content provider device, a content provider registration web page that provides access to downloadable computer code, which can cause a user device, when encoded with such computer code, to access a content user registration web page over the network;

downloading the computer code over the network from a content provider registration device to the content provider device;

associating the downloaded computer code with a first link on a content provider web page, wherein actuation of the first link on the content provider web page can signal the received computer code to cause a user device to access the content user registration web page;

sending over the network, the content provider web page with the first link to a user device; and

in response to actuation of the first link by a user of a user device that received the content provider web page with the first link, sending over the network, the content user registration web page that includes a second link to a downloadable computer software plug-in which can cause a user device to insert ads into media content, wherein actuation of the second link can cause downloading of the plug-in to a user device.

2 . The method of claim 1 further including:

in response to actuation of the second link by a user of a user device that received the content user registration web page with the second link, sending over the network, the downloadable computer software plug-in.

3 . The method of claim 1 ,

wherein the first link comprises an HTTP link.

4 . The method of claim 1 or 3 ,

wherein the second link comprises an HTTP link.

5 . A system to configuresa system to configure a user device to associate content with ads comprising:

means for sending over a network to a content provider device, a content provider registration web page that provides access to downloadable computer code, which can cause a user device, when encoded with such computer code, to access a content user registration web page over the network;

means for downloading the computer code over the network from a content provider registration device to the content provider device;

means for associating the downloaded computer code with a first link on a content provider web page, wherein actuation of the first link on the content provider web page can signal the received computer code to cause a user device to access the content user registration web page;

means for sending over the network, the content provider web page with the first link to a user device; and

means for sending, in response to actuation of the first link by a user of a user device that received the content provider web page with the first link, the content user registration web page that includes a second link to a downloadable computer software plug-in which can cause a user device to insert ads into media content, wherein actuation of the second link can cause downloading of the plug-in to a user device.

6 . The method of claim 1 further including:

means for sending over the network, in response to actuation of the second link by a user of a user device that received the content user registration web page with the second link, the downloadable computer software plug-in.

7 . The method of claim 5 ,

wherein the first link comprises an HTTP link.

8 . The method of claim 5 or 7 ,

wherein the second link comprises an HTTP link.

9 . An article of manufacture including computer readable medium encoded with program code to cause a computer system to perform a process that includes:

sending over a network to a content provider device, a content provider registration web page that provides access to downloadable computer code, which can cause a user device, when encoded with such computer code, to access a content user registration web page over the network;

downloading the computer code over the network from a content provider registration device to the content provider device;

associating the downloaded computer code with a first link on a content provider web page, wherein actuation of the first link on the content provider web page can signal the received computer code to cause a user device to access the content user registration web page;

sending over the network, the content provider web page with the first link to a user device; and

in response to actuation of the first link by a user of a user device that received the content provider web page with the first link, sending over the network, the content user registration web page that includes a second link to a downloadable computer software plug-in which can cause a user device to insert ads into media content, wherein actuation of the second link can cause downloading of the plug-in to a user device.

10 . The article of claim 9 wherein the process further includes:

in response to actuation of the second link by a user of a user device that received the content user registration web page with the second link, sending over the network, the downloadable computer software plug-in.

11 . The article of claim 9 ,

wherein the first link comprises an HTTP link.

12 . The article of claim 9 or 11 ,

wherein the second link comprises an HTTP link.

Assignments (5)
CHANGE OF NAME Recorded May 5, 2016
From: SONY COMPUTER ENTERTAINMENT AMERICA LLC
To: SONY INTERACTIVE ENTERTAINMENT AMERICA LLC
Reel/Frame 038626/0637 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 25, 2011
From: MUSTANG HOLDINGS LLC
To: SONY COMPUTER ENTERTAINMENT AMERICA LLC
Reel/Frame 026175/0036 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 3, 2009
From: VOLOMEDIA, INC.
To: MUSTANG HOLDINGS LLC
Reel/Frame 023598/0714 →
CHANGE OF NAME Recorded Apr 14, 2008
From: PODBRIDGE, INC.
To: VOLOMEDIA, INC.
Reel/Frame 020793/0380 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 25, 2006
From: YRUSKI, ANDREY; NAVAR, MURGESH
To: PODBRIDGE, INC.
Reel/Frame 018474/0486 →