Interactive media management system and method for network applications

1 . A method for selling advertising media inventory on a network of publicly-: located dynamic displays, the method comprising:

electronically receiving target consumer demographics from an advertiser;

comparing the target consumer demographics to demographic information for available advertising media inventory on the network of publicly-located dynamic displays;

identifying a subset of available inventory based at least in part on the comparison; and

providing pricing for the subset of available inventory to the advertiser, wherein the pricing changes according to a degree of targetability represented by the subset of available inventory compared to the available advertising media inventory.

2 . The method of claim 1 , wherein electronically receiving the target consumer demographics from the advertiser comprises receiving the target consumer demographics through a computer interface from at least one of a media planner and a media buyer.

3 . The method of claim 1 , wherein the network of publicly-located dynamic displays comprises at least one dynamic interactive directory.

4 . The method of claim 1 , further comprising electronically receiving target geographic location information for an advertisement campaign from the advertiser, wherein the subset of available inventory is also based at least in part on a comparison of the target geographic location information and a location of one or more dynamic displays.

5 . The method of claim 1 , further comprising comparing the target consumer demographics to demographic information for available advertising media inventory on at least one additional media type.

6 . The method of claim 5 , wherein the at least one additional media type comprises a dynamic medium selected from the group comprising interactive directories, elevator information, and fitness equipment.

7 . The method of claim 5 , wherein the at least one additional media type comprises an online website.

8 . The method of claim 5 , wherein the at least one additional media type comprises one or more media selected from the group comprising radio, television, outdoor billboard, wallscape, indoor poster, newspaper, and magazine.

9 . The method of claim 5 , further comprising receiving a selection of a seller of the at least one additional media type.

10 . The method of claim 1 , further comprising electronically receiving target property type information for an advertisement campaign from the advertiser, wherein the subset of available inventory is also based at least in part on a comparison of the target property type information and a property type location of one or more dynamic displays.

11 . The method of claim 10 , wherein the target property type includes at least one specific retail store.

12 . The method of claim 10 , wherein the target property type includes a type of retail store.

13 . The method of claim 1 , further comprising providing a number of impressions corresponding to the subset of available inventory to the advertiser.

14 . An advertising media inventory sales system comprising an online computer interface configured to:

receive target consumer demographics from an advertiser;

compare the target consumer demographics to demographic information for available advertising media inventory;

identify a subset of available inventory based at least in part on the comparison; and

provide pricing for the subset of available inventory to the advertiser.

15 . The system of claim 14 , wherein the online computer interface is further configured to provide a number of impressions for the subset of available inventory to the advertiser.

16 . The system of claim 14 , wherein the pricing changes according to a degree of targetability represented by the subset of available inventory compared to the available advertising media inventory.