APPARATUS AND METHOD FOR TRANSFORMING A WIRELESS ACCESS PROTOCOL (WAP) PUSH MESSAGE TO A FORMATTED PACKET FOR A MULTIMEDIA MESSAGING SERVICE

1 . A method, comprising:

intercepting a Wireless Access Protocol (WAP) push message;

accessing a Uniform Resource Locator (URL) associated with the WAP push message to access a resource;

receiving content from the resource via a WAP session;

packaging the content as a Multimedia Messaging Service (MMS) packet; and

routing the MMS packet to a wireless carrier.

2 . The method of claim 1 wherein intercepting includes intercepting the WAP push message at a server operating as a proxy for a user device.

3 . The method of claim 2 wherein accessing includes accessing a content server from the server operating as a proxy for the user device

4 . The method of claim 3 wherein accessing includes accessing a WAP content server.

5 . The method of claim 1 wherein receiving content includes receiving multimedia objects selected from image content, audio content, video content and rich text content.

6 . The method of claim 1 wherein packaging includes packaging the content as an MM7 protocol packet.

7 . The method of claim 1 further comprising generating a device discovery message.

8 . The method of claim further comprising receiving a delivery receipt with a user agent profile strings

9 . The method of claim 8 wherein receiving includes receiving custom content in accordance with the user agent profile string.

10 . A message service, comprising:

a Wireless Access Protocol (WAP) session module to

intercept a WAP push message,

access a Uniform Resource Locator (URL) associated with the WAP push message,

receive content from the resource via a WAP session;

an Multimedia Messaging Service (MMS) conversion module to package the content as a Multimedia Messaging Service (MMS) packet to route the MMS packet to a wireless carrier.

11 . The message service of claim 10 wherein the WAP session module is configured to operate as a proxy for a user device.

12 . The message service of claim 10 wherein the WAP session module accesses a WAP content server.

13 . The message service of claim 10 wherein the WAP session module processes multimedia objects selected from image content, audio content, video content and rich text content.

14 . The message service of claim 10 wherein the MMS conversion module packages the content as an MM7 protocol packet.

15 . The message service of claim 10 wherein the WAP session module generates a device discovery message.

16 . The message service module of claim 15 wherein the WAP session module receives a delivery receipt with a use agent profile string

17 . The message service module of claim 16 wherein the WAP session module receives custom content in accordance with the user agent profile string.