SYSTEMS, METHODS AND APPARATUSES FOR ADVERTISEMENT EVOLUTION
The application discloses apparatuses, systems and methods for providing the generation, distribution, and tracking of advertisements and advertisement performance. Specifically, the disclosed system may be configured to generate a plurality of different advertisements based on the information contained in a single base data entry. The base data entry is processed in order to extract terms used to populate the advertisements, and the arrangements of base data entry terms and/or designs of the advertisements are directed by a plurality of advertisement generation routines. Distributed advertisements are tracked in order to assess the efficacy and/or performance success of various advertisement generation routines. The most successful and/or efficacious advertisement generation routines are preferentially utilized individually or in combination to generate subsequent generations of advertisements.
1 . A processor-implemented method for generating advertisements, comprising:
generating a plurality of advertisements from the same base data entry;
distributing the plurality of advertisements for evaluation;
receiving one or more performance rating parameters associated with one of the plurality of advertisements;
processing the received one or more performance rating parameters to determine a relative efficacy indicator associated with an advertisement generation routine; and
maintaining a relative efficacy listing of advertisement generation routines used to generate each advertisement.
2 . The method of claim 1 , wherein two or more of the plurality of advertisements are distributed to the same target destination.
3 . The method of claim 1 , wherein the performance rating parameters are based on web user ratings of advertisement characteristics.
4 . The method of claim 3 , wherein the advertisement characteristics are related to an overall attraction indicator associated with the advertisement.
5 . The method of claim 3 , wherein the advertisement characteristics are related to a specific listing parameter attraction indicator associated with the advertisement.
6 . The method of claim 1 , wherein the performance rating parameters are related to web user advertisement interaction characteristics.
7 . The method of claim 6 , wherein the web user advertisement interaction characteristics include a web user click-through of a distributed advertisement.
8 . The method of claim 6 , wherein the web user advertisement interaction characteristics include a web user mouse-over of a distributed advertisement.
9 . The method of claim 6 , wherein the web user advertisement interaction characteristics include a web user text input in a distributed advertisement.
10 . The method of claim 6 , wherein the web user advertisement interaction characteristics include a web user submission that is correlated to a click-through of a distributed advertisement.
11 . The method of claim 6 , wherein the web user advertisement interaction characteristics include a web user registration that is correlated to a click-through of a distributed advertisement.
12 . The method of claim 6 , wherein the web user advertisement interaction characteristics include a web user job listing fulfillment that is correlated to a click through of a distributed advertisement.
13 . A processor-implemented method for creating advertisements comprising:
receiving an advertisement request;
selecting at least two advertisement generation templates;
creating a distribution advertisement for each selected ad generation template;
retrieving a base data entry;
extracting base data entry elements; and
incorporating the base data entry elements into the created distribution advertisement in accordance with the respective advertisement generation template.
14 . The method of claim 13 , further comprising:
receiving a distributed advertisement performance indicator for a distributed advertisement;
correlating the performance indicator with an advertisement performance metric parameter; and
updating an advertisement generation template score, wherein the advertisement generation template score is associated with the distributed advertisement and a corresponding advertisement generation template.
15 . The method of claim 14 , further comprising:
managing a collection of advertisement generation templates.
16 . The method of claim 15 , wherein the corresponding advertisement generation template is removed from the collection based on the advertisement generation template score.
17 . The method of claim 15 , wherein the corresponding advertisement generation template is duplicated within the collection based on the advertisement generation template score.
18 . The method of claim 15 , wherein advertisement generation templates are duplicated within the collection based on the advertisement generation template score associated with the advertisement generation template.
19 . The method of claim 14 , wherein the selection of the advertisement generation template is based on a weighted selection index.
20 . The method of claim 14 , wherein the selection of the advertisement generation template is based a weighted selection index derived from the advertisement generation template score.
21 . A system for generating advertisements, comprising:
generate a plurality of advertisements from the same base data entry;
distribute the plurality of advertisements for evaluation;
receive one or more performance rating parameters associated with one of the plurality of advertisements;
process the received one or more performance rating parameters to determine a relative efficacy indicator associated with an advertisement generation routine; and
maintain a relative efficacy listing of advertisement generation routines used to generate each advertisement.
22 . The system of claim 1 , wherein two or more of the plurality of advertisements are distributed to the same target destination.
23 . The system of claim 1 , wherein the performance rating parameters are based on web user ratings of advertisement characteristics.
24 . The system of claim 3 , wherein the advertisement characteristics are related to an overall attraction indicator associated with the advertisement.
25 . The system of claim 3 , wherein the advertisement characteristics are related to a specific listing parameter attraction indicator associated with the advertisement.
26 . The system of claim 1 , wherein the performance rating parameters are related to web user advertisement interaction characteristics.
27 . The system of claim 6 , wherein the web user advertisement interaction characteristics include a web user click-through of a distributed advertisement.
28 . The system of claim 6 , wherein the web user advertisement interaction characteristics include a web user mouse-over of a distributed advertisement.
29 . The system of claim 6 , wherein the web user advertisement interaction characteristics include a web user text input in a distributed advertisement.
30 . The system of claim 6 , wherein the web user advertisement interaction characteristics include a web user submission that is correlated to a click-through of a distributed advertisement.
31 . The system of claim 6 , wherein the web user advertisement interaction characteristics include a web user registration that is correlated to a click-through of a distributed advertisement.
32 . The system of claim 6 , wherein the web user advertisement interaction characteristics include a web user job listing fulfillment that is correlated to a click through of a distributed advertisement.
33 . A system for creating advertisements comprising:
a memory;
a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the instructions issue signals to:
receive an advertisement request;
select at least two advertisement generation templates;
create a distribution advertisement for each selected ad generation template;
retrieve a base data entry;
extract base data entry elements; and
incorporate the base data entry elements into the created distribution advertisement in accordance with the respective advertisement generation template.
34 . The system of claim 13 , further comprising instructions configured to:
receive a distributed advertisement performance indicator for a distributed advertisement;
correlate the performance indicator with an advertisement performance metric parameter; and
update an advertisement generation template score, wherein the advertisement generation template score is associated with the distributed advertisement and a corresponding advertisement generation template.
35 . The system of claim 14 , further comprising instructions configured to:
manage a collection of advertisement generation templates.
36 . The system of claim 15 , wherein the corresponding advertisement generation template is removed from the collection based on the advertisement generation template score.
37 . The system of claim 15 , wherein the corresponding advertisement generation template is duplicated within the collection based on the advertisement generation template score.
38 . The system of claim 15 , wherein advertisement generation templates are duplicated within the collection based on the advertisement generation template score associated with the advertisement generation template.
39 . The system of claim 14 , wherein the selection of the advertisement generation template is based on a weighted selection index.
40 . The system of claim 14 , wherein the selection of the advertisement generation template is based a weighted selection index derived from the advertisement generation template score.