SYSTEMS, METHODS, AND APPARATUSES FOR ADVERTISEMENT GENERATION, SELECTION AND DISTRIBUTION SYSTEM REGISTRATION
The present invention discloses apparatuses, systems and methods for providing the generation, serving and distribution of advertisements. Specifically, the disclosed system is particularly suited for the efficient generation and distribution of ads representing narrow offers that are typically advertised using classified ads. The invention allows classified ad to be turned into web advertisements. In addition, affiliated content web sites gather and record information about the visitors to their sites. This information is used to display relevant ads to the web site visitors.
1 . A processor-implemented method for advertisement management, comprising:
storing a structured listing in a database;
parsing the structured listing to extract key terms;
generating an advertisement based on extracted key terms from the parsed structured listing;
distributing the advertisement to a content provider for incorporation into displayed content;
correlating the distribution of a particular advertisement with web user characteristics; and
tracking web user interaction with the distributed advertisement.
2 . The method of claim 1 , further comprising:
receiving web user interaction data; and
processing the web user interaction data and deriving performance metrics for the distributed advertisement.
3 . The method of claim 2 , wherein the system aggregates the performance metrics for a campaign of distributed advertisements.
4 . The method of claim 3 , wherein the system maintains a campaign management dashboard and displays the aggregate performance metrics associated with advertisements within the campaign.
5 . The method of claim 4 , wherein the system also is configured to display distribution or generation parameters associated with advertisements within the campaign.
6 . The method of claim 3 , wherein the system maintains a campaign management desktop widget and displays the aggregate performance metrics associated with advertisements within the campaign.
7 . The method of claim 4 , wherein the system also is configured to display distribution or generation parameters associated with advertisements within the campaign.
8 . A processor-implemented method for managing advertisements comprising:
receiving an advertisement management/creation access indicator and if the access indicator corresponds to an advertisement management mode:
re-establishing an advertisement generation rule set;
re-establishing advertisement targeting parameters;
re-establishing advertisement distribution parameters;
re-establishing advertisement evolutionary generation parameters; and
re-establishing advertisement performance metric.
9 . The method of claim 8 , wherein the resulting performance metrics are used to populate a campaign management dashboard.
10 . The method of claim 8 , wherein the resulting performance metrics are used to populate a campaign management desktop widget.
11 . The method of claim 8 , wherein when the access indicator corresponds to an advertisement creation mode, the system executes an advertisement generation module.
12 . The method of claim 11 , further comprising:
executing an advertisement targeting process.
13 . The method of claim 12 , further comprising:
executing an advertisement distribution process.
14 . The method of claim 13 , further comprising:
executing an advertisement evolutionary generation process.
15 . The method of claim 14 , further comprising:
executing an advertisement performance metrics process.
16 . The method of claim 15 , wherein the resulting performance metrics are used to populate a campaign management dashboard.
17 . The method of claim 16 , wherein the resulting performance metrics are used to populate a campaign management desktop widget.
18 . A system for advertisement management, comprising:
a memory;
a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the instructions issue signals to
store a structured listing in a database;
parse the structured listing to extract key terms;
generate an advertisement based on extracted key terms from the parsed structured listing;
distribute the advertisement to a content provider for incorporation into displayed content;
correlate the distribution of a particular advertisement with web user characteristics; and
track web user interaction with the distributed advertisement.
19 . The system of claim 18 , further comprising instructions configured to:
receive web user interaction data; and
process the web user interaction data and deriving performance metrics for the distributed advertisement.
20 . The method of claim 19 , wherein the system aggregates the performance metrics for a campaign of distributed advertisements.
21 . The system of claim 20 , wherein the system maintains a campaign management dashboard and displays the aggregate performance metrics associated with advertisements within the campaign.
22 . The system of claim 21 , wherein the system also is configured to display distribution or generation parameters associated with advertisements within the campaign.
23 . The system of claim 20 , wherein the system maintains a campaign management desktop widget and displays the aggregate performance metrics associated with advertisements within the campaign.
24 . The system of claim 21 , wherein the system also is configured to display distribution or generation parameters associated with advertisements within the campaign.
25 . A system for managing advertisements comprising:
a memory;
a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the instructions issue signals to:
receive an advertisement management/creation access indicator and if the access indicator corresponds to an advertisement management mode:
re-establish an advertisement generation rule set;
re-establish advertisement targeting parameters;
re-establish advertisement distribution parameters;
re-establish advertisement evolutionary generation parameters; and
re-establish advertisement performance metrics.
26 . The system of claim 25 , wherein the resulting performance metrics are used to populate a campaign management dashboard.
27 . The system of claim 25 , wherein the resulting performance metrics are used to populate a campaign management desktop widget.
28 . The system of claim 25 , wherein when the access indicator corresponds to an advertisement creation mode, the system executes an advertisement generation module.
29 . The system of claim 28 , further comprising instructions configured to:
execute an advertisement targeting process.
30 . The system of claim 29 , further comprising instructions configured to:
executing an advertisement distribution process.
31 . The system of claim 30 , further comprising instructions configured to:
executing an advertisement evolutionary generation process.
32 . The system of claim 31 , further comprising instructions configured to:
executing an advertisement performance metrics process.
33 . The system of claim 32 , wherein the resulting performance metrics are used to populate a campaign management dashboard.
34 . The system of claim 33 , wherein the resulting performance metrics are used to populate a campaign management desktop widget.