Traffic shaping of cellular service consumption through modification of consumer behavior encouraged by cell-based pricing advantages
Changes in wireless service user behavior are encouraged and produced to shape utilization patterns among cells within a rate plan region by using shaping rules which define potential discounts from a standard charge rate under certain cell-specific utilization conditions, analyzing the shaping rules and utilization statistics of a cell upon service initiation, generating a discount from the standard rate for underutilized cells. The user is notified of these discount opportunities using text messages, icons, or other means. Over time, the users learn that at certain places and times, significant discounts are offered, and thus changes their behavior to take advantage of those discounts, thereby shaping traffic in a manner desired by the service provider.
1. A method for changing user behavior of usage of wireless services in order to effect shaping of traffic and utilization patterns among a plurality of cells within a rate plan region, said method comprising the steps of:
accessing a rate plan having at least one standard charge rate of service consumption for services consumed within a rate plan region;
defining one or more shaping rules having potential discounts from said standard charge rate under certain cell-specific utilization conditions, wherein said shaping rules comprise a graduated comparative function of a percentage discount from said standard charge rate as a function of a ratio of utilization of a current cell and a geographically adjacent cell;
receiving real time utilization statistics for a cell in which a mobile device is currently located, said cell being within said rate plan region;
responsive to receipt of a service initiation request from said mobile device, generating a discount value relative to said standard charge rate in consideration of one or more shaping rules if said real time statistics indicated under utilization of said cell; and
setting a notifier indicating to said user said discount value available for consuming a wireless service from said cell by providing an outlined icon having a percentage of said outline graphically unfilled to visually approximate a percentage discount offer in order to encourage said service consumption and to effect behavior modification of said user over a period of time.
2. The method as set forth in claim 1 wherein said step of defining shaping rules further comprises defining shaping rules which include a graduated continuous function of a percentage discount from said standard charge rate as a function of utilization of a cell.
3. The method as set forth in claim 2 wherein said function comprises a stepwise function.
4. The method as set forth in claim 1 wherein said step of setting a user notifier comprises transmitting a text message.
5. The method as set forth in claim 1 wherein said step of setting a user notifier comprises displaying a cost meter.
6. The method as set forth in claim 1 wherein said step of setting a user notifier comprises providing a set of monetary symbols of graduated size.
7. The method as set forth in claim 1 wherein said step of setting a user notifier comprises providing a monetary symbol having a percentage of fill correlating to cost.
8. The method as set forth in claim 1 wherein said user notifier comprises providing an icon having a plurality of colors correlated to cost.