Methods and systems for securing content played on mobile devices
View Patent ↗Methods and systems are disclosed herein for managing content, including advertising content, delivered to various network-connected devices, including screens, mobile devices, computers, televisions, radios, and the like, based on usage profiles associated with device-specific identifiers for mobile devices, short-distance wireless technologies for transmission of content and detection of proximity, and content targeting and management techniques.
1. A method, comprising:
collecting from a network-enabled device a MAC address of a personal mobile device, data representing user on-line activity related to an advertisement embedded in content presented via the network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the MAC address of the personal mobile device being acquired by the network-enabled device via the wireless communication;
analyzing, with a server, the collected user on-line activity to select an advertisement to suit a profile, wherein the profile is determined based on user activity associated with the MAC address of the personal mobile device;
using the server to identify a stored profile based on the acquired MAC address
associating the collected data representing the user on-line activity of the network-enabled device and the network-enabled device identifier with the stored profile that was identified by the acquired MAC address, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; and
in response to receiving an indication of the personal mobile device being in proximity to a retail network-enabled device, the indication resulting from the retail network-enabled device acquiring the MAC address of the personal mobile device via short distance wireless communication between the retail network-enabled device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the retail network-enabled device, making the selected advertisement accessible to the server for presenting on the retail network enabled device.
2. The method of claim 1 , wherein the personal mobile device is one of a mobile phone and a laptop.
3. The method of claim 1 , wherein the wireless communication is selected from a list consisting of Bluetooth, WIFI, WiMax, WUSB, and UWB.
4. The method of claim 1 , wherein the network-enabled device comprises a set-top box.
5. The method of claim 1 , wherein the network-enabled device is an internet-connected gaming console.
6. The method of claim 1 , wherein the retail network-enabled device is a point of sale display.
7. A method, comprising:
collecting from a network-enabled device a MAC address of a personal mobile device, data representing user on-line activity via the network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the MAC address of the personal mobile device being acquired by the network-enabled device via the wireless communication;
using a server to identify a stored profile based on the collected MAC address;
associating the data representing the user on-line activity of the network enabled device and the network-enabled device identifier with the stored profile that was identified by the acquired MAC address, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile;
analyzing, with the server, the data representing the user on-line activity of the network-enabled device to select an advertisement; and
in response to receiving an indication of the personal mobile device being in proximity to a retail network-enabled device, making the selected advertisement accessible to the server for presenting on the retail network enabled device.
8. The method of claim 7 , wherein the indication of the personal mobile device being in proximity to a retail network-enabled device results from the retail network-enabled device acquiring the MAC address of the personal mobile device via short distance wireless communication between the retail network-enabled device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the retail network-enabled device.
9. The method of claim 7 , wherein the personal mobile device is a laptop.
10. The method of claim 7 , wherein the network-enabled device comprises a set-top box.
11. The method of claim 7 , wherein the network-enabled device is an internet-connected gaming console.
12. The method of claim 7 , wherein the retail network-enabled device is a point of sale display.
13. The method of claim 7 , wherein the wireless communication is selected from a list consisting of Bluetooth, WIFI, WiMax, WUSB, and UWB.
14. A method, comprising:
collecting from a network-enabled device a MAC address of a personal mobile device, data representing user on-line activity of the network-enabled device while the personal mobile device is detected via WIFI wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the MAC address of the personal mobile device being acquired by the network-enabled device via the WIFI wireless communication;
using a server to identify a stored profile based on the collected MAC address;
associating the data representing the user on-line activity of the network enabled device and the network-enabled device identifier with the stored profile that was identified by the acquired MAC address, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile;
analyzing, with the server, the data representing the user on-line activity of the network-enabled device to select an advertisement; and
in response to receiving an indication of the personal mobile device being in proximity to a retail network-enabled device, making the selected advertisement accessible to the server for presenting on the personal mobile device.
15. The method of claim 14 , wherein the indication of the personal mobile device being in proximity to the retail network-enabled device results from the retail network-enabled device acquiring the MAC address of the personal mobile device via short distance wireless communication between the retail network-enabled device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the retail network-enabled device.
16. The method of claim 14 , wherein the network-enabled device comprises a set-top box.
17. The method of claim 14 , wherein the retail network-enabled device is a point of sale device.
18. The method of claim 14 , wherein the network-enabled device is a mobile phone.