Audience determination for monetizing displayable content
View Patent ↗The present disclosure relates to the measurement of the audience characteristics or demographics which is or can be exposed to displayed interactive content depicted on a screen. The audience can include persons who are engaged in interacting with the interactive content as well as persons who are observers of the interactive content and/or the active participants. The content can include one or more targeted advertisements contained in or associated with interactive content, and can be varied based on the audience characteristics or demographics. The audience characteristics or demographics can be used to accurately charge advertisers for the impressions created by the content displayed and can also or alternatively be used to determine and/or trigger what content is actually displayed.
1. A method for supplying advertising in association with interactive video content including a series of video images and associated audio content, comprising:
detecting, during a presentation of the video images on a display device and using at least a first sensor in communication with a processor, a first number of persons who are actively using a second number of input devices to interact with the interactive video content via an interactive video controller controlling video input to the display device, wherein the first number is detected independently of the second number;
detecting, during the presentation of the video images and using at least a second sensor in communication with the processor, a third number of persons who are inactively exposed to the interactive video content presented on the display device, exclusive of the first number of persons;
reporting, during the presentation of the video images, the first and third numbers of persons who are exposed to the interactive content; and,
storing results of said reporting in a computer memory for use at a future time.
2. The method of claim 1 , further comprising selecting further video content to be presented on the display device in response to the first and third numbers of persons who are exposed to the interactive content as reported during the presentation of the video images.
3. The method of claim 2 , wherein the further video content selected for display comprises at least one advertisement for which an established condition of a minimum number of persons exposed to the content exists and said reporting confirmed that the condition was met during the presentation of the video content by a sum of the first and third numbers of persons.
4. The method of claim 1 , wherein the results are used as a basis to determine an advertising charge based exclusively on the first number of persons.
5. The method of claim 1 , wherein the reporting of persons exposed to the interactive video content includes a report of the first number of persons and the third number of persons.
6. A method of advertising during the presentation of interactive video content comprising:
inserting an advertisement into a presentation of interactive video content on a display device, using an interactive video controller controlling output of video to the display device,
detecting, during the presentation of the video images and using at least a first sensor in communication with a processor, a first number of persons who are actively using a second number of input devices to interact with the interactive video content, wherein the first number is detected independently of the second number;
and
determining an advertising charge for the advertisement based on the first number of persons detected.
7. The method of claim 6 , further comprising detecting a third number of persons exclusive of the first number of persons, said third number of persons viewing the presentation without using any of the input devices to interact with the interactive video content, and wherein the advertising charge is determined based on a sum of the first number of persons and the third number of persons.
8. A system for monetizing interactive video content presented with one or more advertisements, comprising,
one or more display devices;
a connection to each of the display devices arranged to permit the display of interactive video content thereon to one or more persons;
at least one server, the server arranged for providing advertisements to the display devices for inclusion within the interactive video content;
one or more participant detectors, the participant detectors being arranged so as to collectively detect a first number of persons who are actively using a second number of input devices to interact with the interactive video content, wherein the first number is detected independently of the second number, and to detect a third number persons who are inactively exposed to the interactive video content exclusive of the first number of persons;
an accessible memory, the accessible memory being connected to the participant detectors so as to store information about the first and third numbers of persons who are exposed to the interactive video content; and,
a software executable arranged to interact with the accessible memory and operable to determine an appropriate charge for the advertisements displayed in the interactive video content based on the first and third numbers of persons exposed thereto.
9. The system for monetizing advertisements presented in the display of interactive video content of claim 8 , further comprising selecting the advertisements in the interactive video content in response to the first number or third number of persons being exposed to the interactive video content.
10. The system for monetizing advertisements presented in the display of interactive video content of claim 9 , further comprising selecting the advertisements in the interactive video content in response to the first number of persons actively exposed to the interactive video content, exclusive of the third number of persons.