Merchant and customer interaction system using short message service for customer segmentation
View Patent ↗A system and a method are disclosed for enabling 2-way mobile interactions between merchants and consumers using text messaging (short message service (SMS) messaging). The system supports an SMS text keyword (or keywords) per merchant, which consumers can text to an SMS short code expressing a particular intent. The merchant's account on the system can then respond with specific information back to consumers depending on rules defined on the system for each word or sequence of words being sent in the SMS message. Consumers can be sent subscription text messages based on the intent of the consumer.
1. A computer implemented method for automated merchant and consumer interaction using short message service (SMS), comprising the steps of:
receiving a brand text keyword from a merchant in a web application running in a memory in a web server;
receiving a first automated response from the merchant in the web application, the first automated response being associated with the brand text keyword;
advertising the brand text keyword through any media which may be seen by the consumer;
receiving a text message from a consumer, who is not yet a subscriber of the merchant, in the web application in communication with the SMS;
determining by the web application whether the text message includes the brand text keyword; and
responsive to the text message including the brand text keyword, sending by the web application in communication with the SMS a text message to the consumer containing the first automated response.
2. The computer implemented method of claim 1 , further comprising the steps of:
receiving a brand text sub-keyword from a merchant in the web application;
receiving a second automated response from the merchant in the web application, the second automated response being associated with the brand text sub-keyword;
determining by the web application whether the text message contains the brand text sub-keyword following the brand text keyword; and
responsive to the text message containing the brand text sub-keyword following the brand text keyword, sending by the web application in communication with the SMS a text message to the consumer containing the second automated response.
3. The computer implemented method of claim 2 , further comprising:
storing a phone number of the consumer in a database in communication with the web server;
associating by the web application the phone number with the brand text keyword and the brand text sub-keyword;
sending by the web application in communication with the SMS a text message to the consumer requesting the consumer to subscribe;
receiving a text message from the consumer in the web application in communication with the SMS indicating an affirmative response to the request to subscribe; and
sending by the web application in communication with the SMS at least one subscription text message to the consumer, the subscription text message associated with the brand text keyword and the brand text sub-keyword.
4. The computer implemented method of claim 3 , further comprising:
associating by the web application the phone number with a hidden keyword; and
sending by the web application in communication with the SMS at least one subscription text message to the consumer, the subscription text message associated with a hidden keyword.
5. The computer implemented method of claim 1 , wherein a phone number of the consumer is unknown to the merchant.
6. The computer implemented method of claim 1 , wherein the first automated response is a coupon.
7. A non-transitory computer readable medium for storing instructions thereon that, when executed by a processor, cause the processor to perform a method for automated merchant and consumer interaction using short message service (SMS), the method comprising the steps of:
receiving a brand text keyword from a merchant in a web application running in a memory in a web server of the computer system; receiving a first automated response from the merchant in the web application, the first automated response being associated with the brand text keyword;
receiving a text message in the web application in communication with the SMS from a consumer, who is not yet a subscriber of the merchant and who may have seen the brand text keyword advertised through any media;
determining by the web application whether the text message includes the brand text keyword; and
responsive to the text message including the brand text keyword, sending by the web application in communication with the SMS a text message to the consumer containing the first automated response.
8. The non-transitory computer readable medium of claim 7 , further comprising the steps of:
receiving a brand text sub-keyword from a merchant in the web application;
receiving a second automated response from the merchant in the web application, the second automated response being associated with the brand text sub-keyword;
determining by the web application whether the text message contains the brand text sub-keyword following the brand text keyword; and
responsive to the text message containing the brand text sub-keyword following the brand text keyword, sending by the web application in communication with the SMS a text message to the consumer containing the second automated response.
9. The non-transitory computer readable medium of claim 8 , further comprising the steps of:
storing a phone number of the consumer in a database in communication with the web server;
associating by the web application the phone number with the brand text keyword and the brand text sub-keyword;
sending by the web application in communication with the SMS a text message to the consumer requesting the consumer to subscribe;
receiving a text message from the consumer in the web application in communication with the SMS indicating an affirmative response to the request to subscribe; and
sending by the web application in communication with the SMS at least one subscription text message to the consumer, the subscription text message associated with the brand text keyword and the brand text sub-keyword.
10. The non-transitory computer readable medium of claim 9 , further comprising the steps of:
associating by the web application the phone number with a hidden keyword; and
sending by the web application in communication with the SMS at least one subscription text message to the consumer, the subscription text message associated with a hidden keyword.
11. The non-transitory computer readable medium of claim 7 , wherein a phone number of the consumer is unknown to the merchant.
12. The non-transitory computer readable medium of claim 7 , wherein the first automated response is a coupon.
13. A computer system for automated merchant and consumer interaction using short message service (SMS), the computer system comprising:
a software module running in a web application in a memory in a web server for receiving a brand text keyword from a merchant;
a software module running in the web application for receiving a first automated response from the merchant, the first automated response being associated with the brand text keyword;
a software module running in the web application for receiving a text message through the SMS from a consumer, who is not yet a subscriber of the merchant and who may have seen the brand text keyword advertised through any media;
a software module running in the web application for determining whether the text message includes the brand text keyword; and
a software module running in the web application for, responsive to the text message including the brand text keyword, sending a text message through the SMS to the consumer containing the first automated response.
14. The computer system of claim 13 , further comprising:
a software module running in the web application for receiving a brand text sub-keyword from a merchant;
a software module running in the web application for receiving a second automated response from the merchant, the second automated response being associated with the brand text sub-keyword;
a software module running in the web application for determining whether the text message contains the brand text sub-keyword following the brand text keyword; and
a software module running in the web application for, responsive to the text message containing the brand text sub-keyword following the brand text keyword, sending a text message through the SMS to the consumer containing the second automated response.
15. The computer system of claim 14 , further comprising:
a software module running in the web application for storing a phone number of the consumer in a database in communication with the web server;
a software module running in the web application for associating the phone number with the brand text keyword and the brand text sub-keyword;
a software module running in the web application for sending a text message through the SMS to the consumer requesting the consumer to subscribe;
a software module running in the web application for receiving a text message through the SMS from the consumer indicating an affirmative response to the request to subscribe; and
a software module running in the web application for sending at least one subscription text message through the SMS to the consumer, the subscription text message associated with the brand text keyword and the brand text sub-keyword.
16. The computer system of claim 15 , further comprising:
a software module running in the web application for associating the phone number with a hidden keyword; and
a software module running in the web application for sending at least one subscription text message through the SMS to the consumer, the subscription text message associated with a hidden keyword.
17. The computer system of claim 13 , wherein a phone number of the consumer is unknown to the merchant.
18. The computer system of claim 13 , wherein the first automated response is a coupon.