System and method for providing interactive on-demand content

1. A method, comprising:

receiving, by a system comprising a processor, a request for on-demand content;

receiving, by the system, responsive to the request for the on-demand content, interactive content instructions and an interactive content notification over an Internet protocol data connection from a television service provider, wherein the interactive content instructions are received from an interactive on-demand server, and wherein the interactive content notification is received from a video content server;

storing, by the system, the interactive content instructions as preloaded interactive content instructions and storing the interactive content notification;

receiving, by the system, responsive to the request for the on-demand content, an on-demand content video stream from the interactive on-demand server with a plurality of triggers, wherein the on-demand content video stream is associated with the interactive content instructions and the interactive content notification from the television service provider;

outputting, by the system, the on-demand content video stream;

outputting, by the system, the interactive content notification at a specific point in the on-demand content video stream upon detecting one of the plurality of triggers in the on-demand content video stream, wherein the interactive content notification is outputted according to the preloaded interactive content instructions;

receiving, by the system, a selection of the interactive content notification;

sending, by the system, the selection of the interactive content notification to a central database over the Internet protocol data connection;

connecting, by the system, to a website containing product information for a product associated with the on-demand content video stream based on a response from the central database; and

outputting, by the system, the website concurrently with the on-demand content video stream,

wherein the preloaded interactive content instructions reduces delay by avoiding receipt of the interactive content instructions to initiate an interactive session.

2. The method of claim 1 wherein the on-demand content video stream is selected from one of a video on demand video stream, a streaming Internet protocol video stream, a store and forward video stream, or a three screen mobility video stream.

3. The method of claim 1 , further comprising:

receiving a purchase request for the product; and

sending the purchase request to the website.

4. The method of claim 3 , further comprising ending an output of the website in response to sending the purchase request.

5. The method of claim 1 , wherein the interactive content notification is an advertisement to purchase a product presented in the on-demand content video stream.

6. The method of claim 1 , wherein the interactive content and the website are output from a set top box as a picture-in-picture display, and wherein the preloaded interactive content instructions reduces delay by avoiding receipt of the interactive content instructions to initiate an interactive session.

7. A non-transitory, machine-readable storage medium, comprising instructions, wherein responsive to executing the instructions, a processor performs operations comprising:

receiving interactive content instructions from an interactive on-demand server of a television service provider;

receiving interactive content notification over an Internet protocol data connection from a from a video content server of the television service provider;

storing the interactive content instructions as preloaded interactive content instructions and to store the interactive content notification;

receiving an on-demand content video stream with a plurality of triggers from the interactive on-demand server, wherein the on-demand content video stream is associated with the interactive content instructions and the interactive content notification from the television service provider;

outputting the on-demand content video stream;

outputting the interactive content notification at a specific point in the on-demand content video stream upon detecting one of the plurality of triggers in the on-demand content video stream, wherein the interactive content notification is outputted according to the preloaded interactive content instructions;

receiving a selection of the interactive content notification;

sending the selection of the interactive content notification to a central database over the Internet protocol data connection;

connecting to a website containing product information for a product associated with the on-demand content video stream based on a response from the central database; and

outputting the website concurrently with the on-demand content video stream,

wherein the preloaded interactive content instructions reduces delay by avoiding receipt of the interactive content instructions to initiate an interactive session.

8. The non-transitory, machine-readable storage medium of claim 7 , wherein the on-demand content video stream is selected from one of a video on demand video stream, a streaming Internet protocol video stream, a store and forward video stream, or a three screen mobility video stream.

9. The non-transitory, machine-readable storage medium of claim 7 , wherein the operations further comprise:

receiving a purchase request for the product; and

sending the purchase request to the website.

10. The non-transitory, machine-readable storage medium of claim 9 , wherein the operations further comprise outputting of the website in response to sending the purchase request.

11. The non-transitory, machine-readable storage medium of claim 7 , wherein the interactive content notification is an advertisement to purchase a product presented in the on-demand content video stream.

12. The non-transitory, machine-readable storage medium of claim 7 , wherein the interactive content and the website are output as a picture-in-picture display.