Granted Patent B2

US 8,245,132 · App. 12/324,736 · Granted Aug 14, 2012

Assignee: Saepio Technologies, Inc.

Abstract

Claims (58)

1. A computer-implemented system including a computer processor configured to create an advertisement, the system comprising:

a. an administrative toolkit configured to facilitate a template creator at a first location to create a template comprising a plurality of template portions, and to input content components to populate the template, the administrative toolkit comprising:

i. a template definition and editing module configured to:

1. create the template at a development site accessible to the template creator and not accessible to an end user; and

2. establish rules governing content to be placed in one or more of the template portions; and

ii. a template inventory management module configured to move a copy of the template from the development site to a production site accessible to the end user, thereby updating the production site; and

b. an end-user interface configured to facilitate the end user at a second location to:

i. access the copy of the template over an information exchange network after the copy of the template has been moved to the production site; and

ii. populate one or more of the portions with content in accordance with the rules established by the template creator, whereby the end user can create a customized advertisement that conforms to standards set by the template creator,

wherein:

the administrative toolkit is different and separate from the end-user interface.

2. The system of claim 1 , wherein the content components comprise a visually perceptible image.

3. The system of claim 1 , wherein the content components comprise text.

4. The system of claim 1 , wherein the content components comprise an audio file.

5. The system of claim 1 , wherein the content components comprise a video file.

6. The system of claim 1 , wherein the administrative toolkit is configured to designate, for one or more of the template portions, at least one of a size and a position.

7. The system of claim 1 , further comprising a server in communication with the administrative toolkit and the end-user interface, the server facilitating communications between the administrative toolkit and the end-user interface.

8. The system of claim 7 , wherein the server comprises:

an administrative request handler configured to service the administrative toolkit; and

an end-user request handler configured to service the end-user interface.

9. The system of claim 7 , wherein the server comprises a template and image inventory configured to store the template and the content components.

10. The system of claim 1 , wherein the advertisement is a print publication.

11. The system of claim 1 , wherein the advertisement is a radio advertisement.

12. The system of claim 1 , wherein the advertisement is a television commercial.

13. The system of claim 1 , wherein the advertisement is an Internet broadcast.

14. The system of claim 1 , wherein the advertisement comprises at least one of a visually-perceptible component and an aurally perceptible component.

15. The system of claim 1 , wherein the administrative toolkit is configured to designate a type for one or more of the plurality of template portions, and wherein each one of the plurality of template portions can be designated as a text portion, an image portion, or an audio portion.

16. The system of claim 1 , wherein the administrative toolkit further comprises a user management module configured to establish a plurality of access levels and further configured to control user access based upon rights given to the plurality of access levels.

17. The system of claim 1 , wherein the administrative toolkit further comprises an image inventory management module configured to manage an inventory of images.

18. The system of claim 1 , wherein the rules governing content to be placed in one or more of the template portions comprise a rule prescribing that one or more of the template portions be populated by selecting a content component from a plurality of designated content components.

19. A computer-implemented system including a computer processor for creating an advertisement, the system comprising:

a. an administrative toolkit configured to facilitate a template creator at a first location to create a template comprising a plurality of template portions, the administrative toolkit comprising:

i. an inventory management module configured to facilitate the template creator to populate the template by inputting at least one content component from a plurality of content components comprising one or more of a plurality of image components, a plurality of text components, and a plurality of audio components;

ii. a template definition and editing module configured to facilitate the template creator to:

1. create and edit the template at a development site;

2. designate a size, a position, and a type of each one of the plurality of template portions;

3. designate a type of each one of the plurality of template portions, wherein the type is selected from the group consisting of an image type, a text type, and an audio type; and

4. establish rules governing a population of the template, wherein the rules comprise a rule prescribing that one or more of the plurality of template portions be populated by at least one of the plurality of image components, the plurality of text components, and the plurality of audio components according to the type designated for the one or more of the plurality of template portions;

iii. a template inventory management module configured to move the template from the development site to a production site accessible to an end user, thereby updating the production site;

b. an end-user interface configured to facilitate the end user at a second location to:

i. access the template over an information exchange network after the template has been moved to the production site; and

ii. populate one or more of the template portions with content in accordance with the rules governing the population of the template, wherein the end-user interface allows the end user to populate the one or more of the plurality of template portions by selecting at least one of the plurality of image components, the plurality of text components, and the plurality of audio components according to the type designated for the one or more template portions, whereby the end-user can create customized advertisement that conforms to standards set by the template creator; and

c. a server in communication with the administrative toolkit and the end-user interface, and configured to facilitate communications between the template creator the and end user, the server comprising:

i. an administrative request handler configured to service the administrative toolkit;

ii. an end-user request handler configured to service the end-user interface; and

iii. a template and image inventory configured to store the template created by the template creator and the plurality of image components, the plurality of text components, and the plurality of audio components input by the template creator.

20. A computer-implemented system including a computer processor configured to create an advertisement, the system comprising:

a. an administrative toolkit configured to facilitate a template creator at a first location to create a template comprising a plurality of template portions, and to input content components to populate the template, the administrative toolkit comprising:

i. a template definition and editing module configured to:

1. create the template at a development site accessible to the template creator and not accessible to an end user; and

2. establish rules governing content to be placed in one or more of the plurality of template portions; and

ii. a template inventory management module configured to move a copy of the template from the development site to a production site accessible to the end user, thereby updating the production site; and

b. an end-user interface configured to facilitate the end user at a second location to:

i. access the copy of the template over an information exchange network after the copy of the template has been moved to the production site; and

ii. populate one or more of the template portions with content in accordance with the rules established by the template creator, whereby the end user can create a customized document that conforms to standards set by the template creator,

wherein:

the end user is different than the template creator; and

the administrative toolkit and the end-user interface are configured such that the template creator can share the copy of the template with the end user using the end-user interface.

Assignments (11)

Continuity (3)