DIGITAL SIGNAGE PROOF OF PLAY
Embodiments of the present invention include a method and apparatus comprising obtaining first information indicative of content for rendering on a display as digital signage; obtaining second information indicative of the content as played by a player for rendering on the display; and ascertaining a proof-of-play of the content when the first and second information are in correspondence.
1 . A method comprising:
obtaining first information indicative of content for rendering on a display as digital signage;
obtaining second information indicative of the content as played by a player for rendering on the display; and
ascertaining a proof-of-play of the content when the first and second information are in correspondence.
2 . The method of claim 1 , wherein the first information comprises at least one of a snapshot, checksum or bit-mapped image of the content, and wherein the second information comprises at least one of a snapshot, checksum or bit-mapped image of the content as played.
3 . The method of claim 1 , further comprising:
obtaining the content from a source;
playing the content;
forming, at the player, the second information as played; and
transmitting the second information from the player to a proof-of-play reporting engine.
4 . The method of claim 3 , further comprising:
obtaining the content from the source;
forming the first information from the content; and
transmitting the first information from the source to the proof-of-play reporting engine.
5 . The method of claim 4 , further comprising:
playing the content from a source, wherein the source forms the player;
forming, at the source, the second information as played; and
transmitting the second information from the source to the proof-of-play reporting engine.
6 . The method of claim 1 further comprising:
obtaining third information indicative of a status of the display;
ascertaining a proof-of-play of the content when (i) the first and second information are in correspondence, and (ii) the status reflects that the display is operational.
7 . The method of claim 1 further comprising forming the second information upon the occurrence of an event.
8 . The method of claim 7 wherein the event is a transition from the content to a second content.
9 . The method of claim 1 further comprising forming the second information by capturing data from the display.
10 . An apparatus comprising:
a proof-of-play reporting engine for:
obtaining first information indicative of content for rendering on a display as digital signage;
obtaining second information indicative of the content as played by a player for rendering on the display; and
ascertaining a proof-of-play of the content when the first and second information are in correspondence.
11 . The apparatus of claim 10 , wherein the player forms the second information as the player plays the content and transmits the second information to the proof-of-play reporting engine.
12 . The apparatus of claim 10 , further comprising a player agent for forming the first information from the content and transmitting the first information to the proof-of-play reporting engine.
13 . The apparatus of claim 10 , wherein the proof-of-play reporting engine obtains third information indicative of a status of the display and ascertains a proof-of-play of the content when (i) the first and second information are in correspondence, and (ii) the status reflects that the display is operational.
14 . The apparatus of claim 10 , wherein the first information comprises any of a snapshot, checksum and bit-mapped image of the content, and wherein the second information comprises any of a snapshot, checksum and bit-mapped image of the content as played.
15 . The apparatus of claim 10 wherein the player forms the second information upon the occurrence of an event.
16 . The apparatus of claim 15 wherein the event is a change from the first content to a second content.
17 . An apparatus comprising:
means for generating a first information indicative of content for rendering on a display as digital signage;
means for generating second information indicative of the content as played by a player for rendering on the display; and
means for ascertaining a proof-of-play of the content when the first and second information are in correspondence.
18 . The apparatus of claim 17 , wherein the first information comprises at least one of a snapshot, checksum or bit-mapped image of the content, and wherein the second information comprises at least one of a snapshot, checksum or bit-mapped image of the content as played.
19 . The apparatus of claim 17 further comprising:
means for generating third information indicative of a status of the display; and
means for ascertaining a proof-of-play of the content when (i) the first and second information are in correspondence, and (ii) the status reflects that the display is operational.
20 . The apparatus of claim 17 further comprising means for forming the second information upon the occurrence of an event.