SYSTEM AND METHOD FOR DELIVERING PUBLICATION CONTENT TO READER DEVICES USING MIXED MODE TRANSMISSION

1 . A system for delivering publication content to one or more reader devices using mixed mode transmission, the system comprising:

a pre-transmission computing apparatus configured to segment the publication content into a plurality of publication content components;

the pre-transmission computing apparatus configured to generate master publication content that comprises at least one reference to each publication content component and indicates a structure of the publication content; and

a transmission computing apparatus configured to multi-cast, to the one or more reader devices, the master publication content and the plurality of publication content components via a network.

2 . The system of claim 1 , wherein the pre-transmission computing apparatus is further configured to segment by segmenting the publication content based on user input data.

3 . The system of claim 2 , wherein the user input data indicates a user's interest in one or more categories of publication content.

4 . The system of claim 3 , wherein the one or more categories of publication content comprise at least one of: a Front category, a Metropolitan category, a Traffic category, a Nation category, a Politics category, a World category, a Business category, an Editorial category, an Outlook category, an Entertainment category, a Life category, a Lottery category, a Horoscope category, a Sports category, a Tech News category, and a Celebrities category.

5 . The system of claim 1 , wherein the pre-transmission computing apparatus is further configured to segment by segmenting the publication content based on one or more page boundaries of the publication content.

6 . The system of claim 17 wherein the reference comprises a unique identifier associated with each publication content component.

7 . The system of claim 1 , wherein the structure of the publication content indicates a display position of each publication content component.

8 . The system of claim 1 , wherein the transmission module is further configured to multi-cast by multi-casting, to the one or more reader devices, the master publication content and the plurality of publication content components in accordance with a multi-cast transmission schedule.

9 . The system of claim 1 , wherein the transmission computing apparatus is further configured to uni-cast, to the one or more reader devices, at least one publication content component via the network in response to a uni-cast request from the one or more reader devices.

10 . The system of claim I, wherein the transmission computing apparatus is further configured to uni-cast, to the one or more reader devices, the master publication content via the network in response to a uni-cast request from the one or more reader devices.

11 . The system of claim 15 wherein each reader device comprises an electronic paper display.

12 . A computer-implemented method for delivering publication content to one or more reader devices using mixed mode transmission, the computer-implemented method comprising:

segmenting, using a computing apparatus, the publication content into a plurality of publication content components;

generating, using a computing apparatus, master publication content that comprises a reference to each publication content component and indicates a structure of the publication content; and

multi-casting, to the one or more reader devices, the master publication content and the plurality of publication content components via a network.

13 . The computer-implemented method of claim 12 , wherein the step of segmenting further comprises segmenting the publication content based on user input data.

14 . The computer-implemented method of claim 13 , wherein the user input data indicates a user's interest in one or more categories of publication content.

15 . The computer-implemented method of claim 14 , wherein the one or more categories of publication content comprise at least one of: a Front category, a Metropolitan category, a Traffic category, a Nation category, a Politics category, a World category, a Business category, an Editorial category, an Outlook category, an Entertainment category, a Life category, a Lottery category, a Horoscope category, a Sports category, a Tech News category, and a Celebrities category.

16 . The computer-implemented method of claim 12 , wherein the step of segmenting further comprises segmenting the publication content based on one or more page boundaries of the publication content.

17 . The computer-implemented method of claim 12 , wherein the reference comprises a unique identifier associated with each publication content component.

18 . The computer-implemented method of claim 12 , wherein the structure of the publication content indicates a display position of each publication content component.

19 . The computer-implemented method of claim 12 , wherein the step of multi-casting further comprises multi-casting, to the one or more reader devices, the master publication content and the plurality of publication content components in accordance with a multi-cast transmission schedule.

20 . The computer-implemented method of claim 12 , further comprising uni-casting, to the one or more reader devices, at least one publication content component via the network in response to a uni-cast request from the one or more reader devices.

21 . The computer-implemented method of claim 12 , further comprising uni-casting, to the one or more reader devices, the master publication content via the network in response to a uni-cast request from the one or more reader devices.

22 . The computer-implemented method of claim 12 , wherein each reader device comprises an electronic paper display.