System and method for customer value creation
A system and related methods used by an organization to collect, manage, analyze and act on data (i.e., manage “customer value creation” or “CVC”) from customers. The system may be used by organizations without depending on consultants to manage customer value creation. The system comprises an integrated dataset and schema, termed “Customer Value Creation Data,” which comprises three data types: Differential Value Proposition; Demand Influence; and Opportunities. Differential Value Proposition is the ability of the organization's products and services to positively impact their customer's bottom line relative to the organization's competitors. The ability to create a DVP can be correlated to the investments and strategies made by the organization on an ongoing basis. The connection between an organization's investments and strategies, and their customer's bottom line, comprises three parts: the investments and strategies that an organization makes (Value Attributes); the relative importance or impact each investment or strategy has on a customer's bottom line (Value Attribute Scores); and the combined, quantified economic or financial impact that all the Value Attributes have on a customer's bottom line or profitability (Differential Value Proposition Percentage, or “DVP %”). The system may be embodied in a computer program that implements modules in the appropriate order, collects and stores relevant data, and perform necessary calculations. The program may be run through an Internet web browser.
1. One or more tangible non-transitory computer-readable storage media for storing computer-executable instructions executable by processing logic, the media storing modules for managing customer value creation comprising:
a data gathering and collection module including instructions for:
receiving a first dataset about a customer organization, the first dataset comprising first value attributes each having a relative score and a value;
processing the first dataset to generate a first quantified economic or financial impact on a profitability of the customer organization based on the first value attributes;
generating one or more customer data collection templates based on the first quantified economic or financial impact on a profitability of the customer organization for use in obtaining information from the customer organization; and
receiving a second dataset about the customer organization based on the information provided by the customer organization, the second dataset comprising second value attributes each having a relative score and a value;
a data analysis module including instructions for:
processing at least the second dataset to generate a second quantified economic or financial impact on the profitability of the customer organization based on the second value attributes;
identifying one or more investment opportunities based on the second quantified economic or financial impact on the profitability of the customer organization; and
generating and prioritizing one or more initiatives to achieve the identified investment opportunities to increase the profitability of the customer organization; and
an execution module including instructions for:
generating at least one business plan based on the identified investment opportunities and initiatives, wherein the plan includes an expected return associated with execution of each initiative and a current status of each initiative.
2. The computer-readable storage media of claim 1 , further comprising
a measurement module including instructions for:
measuring progress on the business plan initiatives over time; and
displaying the measured progress on at least one graphical display viewable on a computer monitor or display device.
3. The computer-readable storage media of claim 1 , further comprising
a measurement module including instructions for:
measuring a change in the quantified second economic or financial impact on the profitability of the customer organization over time; and
displaying the measured change on at least one graphical display viewable on a computer monitor or display device.
4. The computer-readable storage media of claim 1 , wherein the data analysis module further includes instructions for:
compiling at least processed second datasets associated with two or more customer organizations.
5. A computer-implemented method for managing customer value creation, comprising:
receiving, by a computer, a first dataset about a customer organization, the first dataset comprising first value attributes each having a relative score and a value;
processing, by the computer, the first dataset to generate a first quantified economic or financial impact on a profitability of the customer organization based on the first value attributes;
generating, by the computer, one or more customer data collection templates based on the first quantified economic or financial impact on a profitability of the customer organization for use in obtaining information from the customer organization;
receiving, by the computer, a second dataset about the customer organization based on information provided by the customer organization, the second dataset comprising second value attributes each having a relative score and a value;
processing, by the computer, at least the second dataset to generate a second quantified economic or financial impact on the profitability of the customer organization based on the second value attributes;
identifying, by the computer, one or more investment opportunities based on the second quantified economic or financial impact on the profitability of the customer organization;
generating and prioritizing, by the computer, one or more initiatives to achieve the identified investment opportunities to increase the profitability of the customer organization;
generating, by the computer, at least one business plan based on the identified investment opportunities and initiatives, wherein the plan includes an expected return associated with each initiative and a current status of each initiative.
6. The computer-implemented method of claim 5 , further comprising:
measuring, by the computer, progress on the business plan initiatives over time; and
displaying, by the computer, the measured progress on at least one graphical display viewable on a computer monitor or display device.
7. The computer-implemented method of claim 5 , further comprising:
measuring, by the computer, a change in the quantified second economic or financial impact on the profitability of the customer organization over time; and
displaying, by the computer, the measured change on at least one graphical display viewable on a computer monitor or display device.
8. The computer-implemented method of claim 5 ,
further comprising:
compiling, by the computer, at least processed second datasets associated with two or more customer organizations.