Methods, systems and computer program products for tailoring advertisements to a user based on actions taken using a portable electronic device

1. A method of tailoring advertising based on usage patterns of a portable electronic device, the method comprising:

determining if a first portable electronic device has entered an area associated with a local area network (LAN), wherein a first link between the first portable electronic device is established if it is determined that the first portable electronic device has entered the area associated with the LAN, wherein first user services are established between the first portable electronic device and a remote server using the established first link based on a first user profile associated with the first portable electronic device, wherein a controllable device is configured to operate within the LAN and is controlled using the first portable electronic device, and wherein the remote server is communicatively coupled to the LAN by way of an Internet connection and geographically remote from the controllable device and the LAN;

tracking actions, or behaviors, or actions and behaviors of a first user based on use of the first portable electronic device;

storing the tracked actions, or behaviors, or actions and behaviors of the first user;

analyzing the stored tracked actions, or behaviors, or actions and behaviors to identify interests of the first user;

identifying the advertisements to be presented by way of the controllable device by matching the identified interests to advertisements associated with the identified interests;

detecting a response of the first user to the matched advertisements;

storing the response of the first user to the matched advertisements with the tracked actions, or behaviors, or actions and behaviors of the first user;

reanalyzing the stored tracked actions, or behaviors, or actions and behaviors of the first user with the stored response of the first user to identify refined interests of the first user;

matching the refined interests of the first user to other advertisements associated with the refined interests of the first user;

presenting the other advertisements associated with the refined interests of the first user by way of the controllable device; and

presenting advertisements by way of the controllable device based on the tracked actions, or behaviors, or actions and behaviors of the first user.

2. The method of claim 1 , comprising transmitting the matched advertisements to the controllable device for presentation at the controllable device.

3. The method of claim 1 , comprising repeatedly performing the steps of detecting, reanalyzing and matching to further refine the advertisements.

4. The method of claim 1 , wherein the portable electronic device is selected from the group consisting of: a cellular radiotelephone with or without a multi-line display; a personal communications system terminal that combines a cellular radiotelephone with data processing, facsimile and data communications capabilities; a personal data assistant that includes at least one of a radiotelephone, a pager, Internet/intranet access, a web browser, an organizer, a calendar and a global positioning system receiver; a gaming device; an audio video player; and at least one of a conventional laptop or palmtop portable computer that includes a radiotelephone transceiver.

5. The method of claim 1 , wherein the controllable device is selected from the group consisting of a television; a personal computer; a digital video recorder; and a stereo.

6. The method of claim 1 , wherein the first user profile includes information selected from the group consisting of: digital rights information associated with the portable electronic device; digital rights information associated with the first user; subscription information; digital video recorder information; hierarchical user information; control settings; and combinations thereof.

7. The method of claim 1 , further comprising determining if a second portable electronic device has entered the area associated with the LAN, wherein a second link is established between the second portable electronic device and the LAN, wherein second user services between the second portable electronic device and the remote server are established using the established second link based on a second user profile associated with the second portable electronic device, wherein the controllable device is configured to operate within the LAN and is controllable by one of the first and second portable electronic device, according to hierarchal user information obtained from the first and second user profiles.

8. A system for managing controllable devices using a portable electronic device, the system comprising:

a determination module configured to determine if a first portable electronic device has entered an area associated with a local area network (LAN), wherein the LAN is configured to establish a first link between the first portable electronic device and the LAN if it is determined that the first portable electronic device has entered the area associated with the LAN, and a remote server is configured to communicate with the LAN, wherein first services are established between the first portable electronic device and the remote server using the established first link based on a first user profile associated with the first portable electronic device, wherein the first portable electronic device is configured to control a controllable device associated with the remote server, wherein the controllable device is configured to operate within the LAN, and wherein the remote server is communicatively coupled to the LAN by way of an Internet connection and geographically remote from the controllable device and LAN;

a memory having computer instructions;

a tracking module comprising a processor coupled to the memory, wherein executing the computer instructions causes the processer to perform operations comprising:

tracking actions, or behaviors, or actions and behaviors of a first user based on use of the first portable electronic device;

storing the tracked actions, or behaviors or action and behaviors of the first user;

analyzing the stored tracked actions, or behaviors, or action and behaviors to identify interests of the first user;

identifying the advertisements to be presented by way of the controllable device by matching the identified interests to advertisements associated with the identified interests;

detecting a response of the first user to the matched advertisements;

storing the response of the first user to the matched advertisements with the tracked actions, or behaviors, or actions and behaviors of the first user;

reanalyzing the stored tracked actions, or behaviors, or actions and behaviors of the first user with the stored response of the first user to identify refined interests of the first user;

matching the refined interests of the first user to other advertisements associated with the refined interests of the first user; and

presenting the other advertisements associated with the refined interests of the first user by way of the controllable device; and

at least one presentation module of the controllable device configured to present advertisements by way of the controllable device based on the tracked actions, or behaviors, or actions and behaviors of the first user.

9. The system of claim 8 , wherein the at least one presentation module is configured to transmit the matched advertisements to the controllable device for presentation at the controllable device.

10. The system of claim 8 , wherein the tracking module is configured to repeatedly detect, reanalyze and match to further refine the advertisements.

11. The system of claim 8 , wherein the portable electronic device is selected from the group consisting of: a cellular radiotelephone with or without a multi-line display; a personal communications system terminal that combines a cellular radiotelephone with data processing, facsimile and data communications capabilities; a personal data assistant that includes at least one of a radiotelephone, a pager, Internet/intranet access, a web browser, an organizer, a calendar and a global positioning system receiver; a gaming device; an audio video player; and at least one of a conventional laptop or palmtop portable computer that includes a radiotelephone transceiver.

12. The system of claim 8 , wherein the controllable device is selected from the group consisting of a television; a personal computer; a digital video recorder; and a stereo.

13. The system of claim 8 , wherein the first user profile includes information selected from the group consisting of: digital rights information associated with the portable electronic device; digital rights information associated with the first user; subscription information; digital video recorder information; hierarchical user information; control settings; and combinations thereof.

14. The system of claim 8 , wherein the determination module is further configured to determine if a second portable electronic device has entered the area associated with the LAN, wherein a second link is established between the second portable electronic device and the LAN, wherein second user services between the second portable electronic device and the remote server are established using the established second link based on a second user profile associated with the second portable electronic device, wherein the controllable device is configured to operate within the LAN and is controllable by one of the first and second portable electronic device, according to hierarchal user information obtained from the first and second user profiles.

15. A non-transitory computer-readable storage medium, comprising computer instruction, which when executed by at least one processer, cause the last one processor to perform operations comprising:

determining if a first portable electronic device has entered an area associated with a local area network (LAN), wherein a first link between the first portable electronic device and the LAN is established if it is determined that the first portable electronic device has entered the area associated with the LAN, wherein first user services are established between the first portable electronic device and a remote server using the established first link based on a first user profile associated with the first portable electronic device, wherein a controllable device is configured to operate within the LAN and is controllable using the first portable electronic device, and wherein the remote server is communicatively coupled to the LAN by way of an Internet connection and geographically remote from the controllable device and the LAN;

tracking actions, or behaviors, or actions and behaviors of a first user based on use of the portable electronic device;

storing the tracked actions, or behaviors, or actions and behaviors of the first user;

analyzing the stored tracked actions, or behaviors, or actions and behaviors to identify interests of the first user;

identifying the advertisements to be presented by way of the controllable device by matching the identified interests to advertisements associated with the identified interests;

detecting a response of the first user to the matched advertisements; and

storing the response of the first user to the matched advertisements with the tracked actions, or behaviors, or actions and behaviors of the first user;

reanalyzing the stored tracked actions, or behaviors, or actions and behaviors of the first user with the stored response of the first user to identify refined interests of the first user;

matching the refined interests of the first user to other advertisements associated with the refined interests of the first user;

presenting the other advertisements associated with the refined interests of the first user by way of the controllable device;

presenting advertisements by way of controllable device based on the tracked actions, or behaviors, or actions and behaviors of the first user; and

repeatedly detecting, reanalyze and match to further refine the advertisements.

16. The non-transitory computer-readable storage medium of claim 15 , wherein responsive to executing the computer instructions, the at least one processor performs operations comprising transmitting the matched advertisements to the controllable device for presentation at the controllable device.

17. The non-transitory computer-readable storage medium of claim 15 , wherein the portable electronic device is selected from the group consisting of: a cellular radiotelephone with or without a multi-line display; a personal communications system terminal that combines a cellular radiotelephone with data processing, facsimile and data communications capabilities; a personal data assistant that includes at least one of a radiotelephone, a pager, Internet/intranet access, a web browser, an organizer, a calendar and a global positioning system receiver; a gaming device; an audio video player; and at least one of a conventional laptop or palmtop portable computer that includes a radiotelephone transceiver.

18. The non-transitory computer-readable storage medium of claim 15 , wherein the controllable device is selected from the group consisting of a television; a personal computer; a digital video recorder; and a stereo.

19. The non-transitory computer-readable storage medium of claim 15 , wherein the first user profile includes information selected from the group consisting of: digital rights information associated with the portable electronic device; digital rights information associated with the first user; subscription information; digital video recorder information; hierarchical user information; control settings; and combinations thereof.

20. The non-transitory computer-readable storage medium of claim 15 , wherein responsive to executing the computer instructions the at least one processor performs operations comprising determining if a second portable electronic device has entered the area associated with the LAN, wherein a second link is established between the second portable electronic device and the LAN, wherein user services between the second portable electronic device and the remote server are established using the established second link based on a second user profile associated with the second portable electronic device, wherein the controllable device is configured to operate within the LAN and is controllable by one of the first and second portable electronic device, according to a hierarchal user information obtained from the first and second user profiles.