Adhesive composition for a debondable self-adhesive label

1. A hot-melt pressure-sensitive adhesive (HMPSA) composition comprising:

(a) 25 to 50% by weight of a blend of styrene block copolymers comprising 20 to 90% by weight of one or more styrene/butadiene/styrene (SBS) triblock copolymers and 10 to 80% by weight of one or more styrene/butadiene (SB) diblock copolymers, the overall content of styrene units of said blend being between 15 to 40% by weight;

(b) 45 to 75% by weight of one or more compatible tackifying resins having a softening temperature of between 80 and 150° C.; and

(c) 0.5 to 5.5% by weight of one or more polycarboxylic fatty acid of the dimer or trimer type, the hydrocarbon chain of which comprises 10 to 22 carbon atoms, in acid form or in the form of a salt of an alkali or alkaline-earth metal.

2. The HMPSA as claimed in claim 1 , wherein the blend of triblock and diblock styrene copolymers comprises 60 to 80% by weight SBS and 20 to 40% by weight SB.

3. The HMPSA as claimed in claim 1 , wherein the overall content of styrene units of the blend of triblock and diblock styrene copolymers is between 25 to 35% by weight.

4. The HMPSA as claimed in claim 1 , wherein the tackifying resins are:

(i) natural or modified colophony rosins and their hydrogenated, dehydrogenated, dimerized or polymerized derivatives or esterified by monoalcohols or polyols;

(ii) resins obtained by the hydrogenation, polymerization or copolymerization of mixtures of unsaturated aliphatic hydrocarbons having about 5, 9 or 10 carbon atoms derived from petroleum fractions;

(iii) terpene resins, optionally modified by the action of phenols;

(iv) copolymers based on natural terpenes; or

(v) mixtures thereof.

5. The HMPSA as claimed claim 1 , wherein the softening temperature of the tackifying resin or resins is between 95 to 110° C.

6. The HMPSA as claimed in claim 1 , further comprising mixtures of monocarboxylic fatty acids (α) in the form of fractions derived from animal or vegetable fats.

7. The HMPSA as claimed in claim 1 , wherein the one or more polycarboxylic fatty acids is in the acid form.

8. The HMPSA as claimed in claim 1 , wherein the HMPSA comprises:

40 to 50% by weight of the blend a) of triblock and diblock copolymers;

45 to 55% by weight of one or more tackifying resins b); and

1 to 5% by weight of one or more polycarboxylic fatty acids c).

9. The HMPSA as claimed in claim 1 , further comprising 0.1 to 2% by weight of one-more stabilizers or antioxidants.

10. A multilayer system comprising:

an adhesive layer comprising an HMPSA of claim 1 ,

a printable support layer adjacent said adhesive layer, comprising paper or polymer film having one or more layers; and

a protective layer adjacent said adhesive layer.

11. The multilayer system as claimed in claim 10 , wherein the printable support layer is an oriented polypropylene (OPP)/polyethylene terephthalate (PET) bilayer film, the OPP layer being adjacent the adhesive layer.

12. A self-adhesive label obtained by removing the protective layer of the multilayer system of claim 10 .

13. An article coated with the label as defined in claim 12 .

14. The article as claimed in claim 13 , comprising a package or container made of glass or plastic.

15. The article of claim 14 , wherein said article comprises a glass bottle.

16. A process for recycling a labeled article of claim 13 , comprising a step of debonding the label by immersing the article in a basic aqueous solution maintained at a temperature of between 60 and 100° C.