System and Method for Distilling Data and Feedback From Customers to Identify Fashion Market Information
A system and method is described herein for pulling information from numerous areas from manufacturers to end users to generate a total market map of the creation, use, and disposition of all products in a market. The system allows a customer to look at items, and suggest or request modifications from a manufacturer. This system may use known data, such as body measurements and body shape, to determine which products may meet the needs of a large subset of consumers. This also includes gathering profile information about users, such as fashion style and lifestyle preferences, shopping and spending habits, site browsing and usage history, and other demographic and psychographic data to discover market segments and the types of items most likely to be desired or purchased by consumers in each segment.
1 . A computer system for analyzing consumer data, including at least personal information representing the consumer, in forming personal shop data sets representing a filtered view of a garment database of garments and accessories offered for sale, wherein the personal shop data set for a consumer is filtered according to one or more of consumer preference, consumer measurements, or consumer body shape, as such filters are represented in a computer-readable consumer record, the computer system comprising:
storage for a plurality of segment descriptions, wherein a segment description is electronically-stored data and/or rules representing a segmentation of items in the garment database or consumers based on consumer record details;
logic for determining a personal shop data set for each of a plurality of consumers;
logic for segmenting each of the personal shop data sets according to the plurality of segment descriptions;
logic for determining a differential between a number of items in a segment of a personal shop relative to a predetermined ideal value or range of values; and
logic for collecting a data set of market opportunity flags, wherein a market opportunity flag is associated with a segment that the logic for determining determines is underrepresented, relative to the ideal, for one or more personal shop data set
2 . The computer system of claim 1 , wherein the segments represent garment segmentation and include one or more of garment type, fashion style, fashion category, designer, and/or color.
3 . The computer system of claim 1 , wherein the segments represent consumer segmentation and include segmenting by geography, consumer age, and/or consumer measurements.
4 . The computer system of claim 1 , wherein the segments represent segmentation that is consumer and garment independent and includes season, external demand inputs and external market measurements.
5 . The computer system of claim 1 , wherein the differential is a differential calculated both on a consumer by consumer level and by a market segment-by-segment level.
6 . The computer system of claim 1 , further comprising logic for outputting messages to vendor computer systems to indicate particular market opportunities.
7 . The computer system of claim 1 , wherein logic for determining the differential includes inputs for one or more of consumer click activity, consumer profile, consumer spending patterns, consumer measurements and/or garment details.
8 . The computer system of claim 1 , further comprising:
storage for consumer browsing behavior data;
logic for determining distillations of a consumer's browsing behavior, using the consumer browsing behavior data;
logic for converting distillations into interest records, wherein an interest record indicates a correspondence between a consumer and interest in a garment and/or a segment of garments represented in the garment database; and
wherein the logic for determining the differential takes as an input the distilled interest records.
9 . The computer system of claim 1 , wherein logic for determining the differential includes logic for determining whether garment changes would alter the differential and further comprising an output for generating a report of market opportunities that would arise from changes to garments.
10 . The computer system of claim 1 , further comprising:
a communications system that distributes advertisements to consumers;
tracking logic for tracking consumer response to advertisements; and
logic for comparing consumer interest in advertisements to detect differentials representing consumer interest in advertisements for garments that are not represented in the consumer's personal shop, thereby generating indications of a market opportunity.