Product design
A technique to obtain desirable product-specific outcomes is disclosed. An example of a method using the technique includes parameterizing a job to identify steps; defining a market as a job executor of the job; deconstructing the job to determine achievable outcomes at each step in the job; using outcome statements associated with the achievable outcomes as bases for segmentation; allocating customers into segments of customers with different unmet needs, revealing segment of opportunity; uncovering segments of customers that struggle to achieve desirable outcomes at one or more steps of the job; revealing an opportunity to help at least one customer achieve desirable outcomes related to a specific market; designing a product that helps the at least one customer achieve desirable outcomes.
1 . A method comprising:
parameterizing a job to identify steps;
defining a market as a job executor of the job;
deconstructing the job to determine achievable outcomes at each step in the job;
gathering outcome statements associated with the achievable outcomes;
allocating customers into segments in accordance with the outcome statements;
uncovering segments of customers that struggle to achieve desirable outcomes at one or more steps of the job;
revealing an opportunity to help at least one customer achieve desirable outcomes related to the market;
facilitating design of a product that helps the at least one customer achieve desirable outcomes.
2 . The method of claim 1 , wherein the customers are allocated into segments of customers with different unmet needs, revealing segment of opportunity.
3 . A system comprising:
a means for parameterizing a job to identify steps;
a means for defining a market as a job executor of the job;
a means for deconstructing the job to determine achievable outcomes at each step in the job;
a means for gathering outcome statements associated with the achievable outcomes;
a means for allocating customers into segments in accordance with the outcome statements;
a means for uncovering segments of customers that struggle to achieve desirable outcomes at one or more steps of the job;
a means for revealing an opportunity to help at least one customer achieve desirable outcomes related to the market;
a means for facilitating design of a product that helps the at least one customer achieve desirable outcomes.
4 . The system of claim 3 , wherein the customers are allocated into segments of customers with different unmet needs, revealing segment of opportunity.