IP Library › Granted Patent US 8,335,715
Granted Patent B2
US 8,335,715 · App. 12/622,292 · Granted Dec 18, 2012

Advertisement exchange using neuro-response data

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Quick Facts
Patent No.
US 8,335,715
App. No.
12/622,292
Granted
Dec 18, 2012
Kind
B2
Abstract

An advertisement exchange determines characteristics associated with advertisement slots such as slots in a commercial pod, locations on a printed page, banners in a video, billboards, etc. Characteristics may include demographic information, advertisement type, and neuro-response characteristics such as priming, attention, engagement, and retention. Advertisement slots are matched with advertisements and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. In some examples, bids and offers are made for advertisement slots based on advertisement slot characteristics. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot.

Claims (31)

1. A method, comprising:

receiving a plurality of advertisement slots;

determining advertisement slot characteristics including neuro-response characteristics for the plurality of advertisement slots by determining subject resonance measured by obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP);

associating the plurality of advertisement slots with the advertisement slot characteristics; and

matching a plurality of advertisement slots with the plurality of advertisements.

2. The method of claim 1 , wherein the advertisement slot characteristics comprise one or more of a media type, a duration or a location.

3. The method of claim 1 , wherein the neuro-response characteristics comprise priming characteristics.

4. The method of claim 3 , wherein the priming characteristics correlate priming levels for a plurality of products and services to one or more of the advertisement slots.

5. The method of claim 1 , wherein the neuro-response characteristics comprise one or more of retention, engagement, attention, or one or more priming levels.

6. The method of claim 1 , wherein the advertisement slots are commercials in a commercial pod.

7. The method of claim 1 , wherein the subject resonance is further measured by obtaining event related time-frequency analysis of the differential response to assess the attention, emotion and memory retention (DERPSPs) across multiple frequency bands.

8. The method of claim 7 , wherein the multiple frequency bands comprise one or more of a theta band, an alpha band, a beta band, a gamma band or a high gamma band.

9. The method of claim 1 further comprising matching one or more offers from one or more advertisers to one or more of the plurality of advertisement slots.

10. The method of claim 9 , wherein the offers correlate to an evaluation of the advertisement slots based on the advertisement slot characteristics.

11. A system, comprising:

an interface to receive a plurality of advertisement slots;

a neuro-response data collection device to determine neuro-response characteristics for the plurality of advertisement slots by determining subject resonance measured by obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP); and

a processor to

associate the plurality of advertisement slots with the advertisement slot characteristics including neuro-response characteristics; and

match the plurality of advertisement slots with a plurality of advertisements.

12. The system of claim 11 , wherein the advertisement slot characteristics comprise one or more of a media type, a duration or a location.

13. The system of claim 11 , wherein the neuro-response characteristics comprise priming characteristics.

14. The system of claim 13 , wherein the priming characteristics correlate priming levels for a plurality of products and services to one or more of the advertisement slots.

15. The system of claim 11 , wherein the neuro-response characteristics comprise one or more of retention, engagement, attention or one or more priming level.

16. The system of claim 11 , wherein the advertisement slots are commercials in a commercial pod.

17. The system of claim 11 , wherein the subject resonance is further measured by obtaining event related time-frequency analysis of the differential response to assess the attention, emotion and memory retention (DERPSPs) across multiple frequency bands.

18. A system, comprising:

means for receiving a plurality of advertisement slots;

means for determining advertisement slot characteristics including neuro-response characteristics for the plurality of advertisement slots by determining subject resonance measured by obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP);

means for associating the plurality of advertisement slots with the advertisement slot characteristics; and

means for matching the plurality of advertisement slots with a plurality of advertisements.

Assignments (12)
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
RELEASE (REEL 037172 / FRAME 0415) Recorded Oct 13, 2022
From: CITIBANK, N.A.
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 061750/0221 →
SECURITY INTEREST Recorded Mar 25, 2021
From: NIELSEN CONSUMER LLC; BYZZER INC.
To: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT AND COLLATERAL AGENT
Reel/Frame 055742/0719 →
PARTIAL RELEASE OF SECURITY INTEREST Recorded Mar 10, 2021
From: CITIBANK, N.A.
To: NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN CONSUMER LLC
Reel/Frame 055557/0949 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 9, 2021
From: THE NIELSEN COMPANY (US), LLC
To: NIELSEN CONSUMER LLC
Reel/Frame 055265/0878 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
SUPPLEMENTAL IP SECURITY AGREEMENT Recorded Nov 30, 2015
From: THE NIELSEN COMPANY ((US), LLC
To: CITIBANK, N.A., AS COLLATERAL AGENT FOR THE FIRST LIEN SECURED PARTIES
Reel/Frame 037172/0415 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 12, 2011
From: TNC (US) HOLDINGS INC., A NEW YORK CORPORATION
To: THE NIELSEN COMPANY (US), LLC., A DELAWARE LIMITED LIABILITY COMPANY
Reel/Frame 026743/0926 →
MERGER Recorded Aug 12, 2011
From: NEUROFOCUS, INC.
To: TNC (US) HOLDINGS INC., A NEW YORK CORPORATION
Reel/Frame 026743/0899 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 19, 2009
From: PRADEEP, ANANTHA; KNIGHT, ROBERT T.; GURUMOORTHY, RAMACHANDRAN
To: NEUROFOCUS, INC.
Reel/Frame 023547/0311 →