Patent Assignment
Reel/Frame 055265/0878
Assignment of Assignor's Interest
Recorded: 2021-02-09
Pages: 21
Assignor
THE NIELSEN COMPANY (US), LLC
Executed: 2021-02-09
Assignee
NIELSEN CONSUMER LLC
85 BROAD STREET, NEW YORK, NEW YORK, 10004
Covered Properties
(74)
Analysis of Marketing and Entertainment Effectiveness Using Central Nervous System, Autonomic Nervous Sytem, and Effector Data
Protocol Generator and Presenter Device for Analysis of Marketing and Entertainment Effectiveness
Neuro-Informatics Repository System
Neuro-Feedback Based Stimulus Compression Device
Neuro-Physiology and Neuro-Behavioral Based Stimulus Targeting System
Audience Response Analysis Using Simultaneous Electroencephalography (Eeg) and Functional Magnetic Resonance Imaging (Fmri)
Neuro-Response Stimulus and Stimulus Attribute Resonance Estimator
Stimulus Placement System Using Subject Neuro-Response Measurements
Consumer Experience Assessment System
Consumer Experience Portrayal Effectiveness Assessment System
Content Based Selection and Meta Tagging of Advertisement Breaks
Analysis of Marketing and Entertainment Effectiveness Using Magnetoencephalography
Methods and Apparatus for Providing Video with Embedded Media
Analysis of the Mirror Neuron System for Evaluation of Stimulus
Dry Electrodes for Electroencephalography
Analysis of Controlled and Automatic Attention for Introduction of Stimulus Material
Intracluster Content Management Using Neuro-Response Priming Data
Advertisement Exchange Using Neuro-Response Data
Multimedia Advertisement Exchange
Neuro-Response Data Synchronization
Neuro-Response Evaluated Stimulus in Virtual Reality Environments
Location Aware Presentation of Stimulus Material
Effective Virtual Reality Environments for Presentation of Marketing Materials
Intracluster Content Management Using Neuro-Response Priming Data
Effective Virtual Reality Environments for Presentation of Marketing Materials
Systems and Methods to Gather and Analyze Electroencephalographic Data
Systems and Methods to Gather and Analyze Electroencephalographic Data
Stimulus Placement System Using Subject Neuro-Response Measurements
Content Based Selection and Meta Tagging of Advertisement Breaks
Methods and Apparatus to Gather and Analyze Electroencephalographic Data
Neuro-Response Data Synchronization
Methods and Apparatus to Gather and Analyze Electroencephalographic Data
Methods and Apparatus to Gather and Analyze Electroencephalographic Data
Systems and Methods to Gather and Analyze Electroencephalographic Data
Systems and Methods to Gather and Analyze Electroencephalographic Data
Methods and Apparatus to Gather and Analyze Electroencephalographic Data
Systems and Methods to Gather and Analyze Electroencephalographic Data
Methods and Apparatus to Gather and Analyze Electroencephalographic Data
Methods and Apparatus to Gather and Analyze Electroencephalographic Data
Analysis of Controlled and Automatic Attention for Introduction of Stimulus Material
Methods and Apparatus to Gather and Analyze Electroencephalographic Data
Methods and Apparatus to Gather and Analyze Electroencephalographic Data
Systems and Methods to Gather and Analyze Electroencephalographic Data
Analysis of Marketing and Entertainment Effectiveness Using Central Nervous System, Autonomic Nervous Sytem, and Effector Data
Neuro-Physiology and Neuro-Behavioral Based Stimulus Targeting System
Analysis of Controlled and Automatic Attention for Introduction of Stimulus Material
Stimulus Placement System Using Subject Neuro-Response Measurements
Content Based Selection and Meta Tagging of Advertisement Breaks
Generating Ratings Predictions Using Neuro-Response Data
Neuro-Response Stimulus and Stimulus Attribute Resonance Estimator
Personalized Content Delivery Using Neuro-Response Priming Data
Analysis of Controlled and Automatic Attention for Introduction of Stimulus Material
Presentation Measure Using Neurographics
Application:
16/421,864 →
Publication:
US 2019/0282153
Neurological Profiles for Market Matching and Stimulus Presentation
Personalized Stimulus Placement in Video Games
Application:
16/692,511 →
Publication:
US 2020/0163571
Neuro-Physiology and Neuro-Behavioral Based Stimulus Targeting System
Analysis of Marketing and Entertainment Effectiveness Using Central Nervous System, Autonomic Nervous Sytem, and Effector Data
Neuro-Response Stimulus and Stimulus Attribute Resonance Estimator
Systems and Methods to Gather and Analyze Electroencephalographic Data
Stimulus Placement System Using Subject Neuro-Response Measurements
Advertising, Marketing and Brand Effectiveness Analyzer Utilizing Central Nervous System, Autonomous Nervous System and Effector System Measurements
Application:
60/908,742 →
Neuro-Informatics Repository System
Application:
60/915,161 →
Neuro-Feedback Based Stimulus Compression Device
Application:
60/915,228 →
Neuro-Physiology and Neuro-Behavioral Based Stimulus Targeting System
Application:
60/938,286 →
Audience Response Analyzer Utilizing Simultaneous Eeg and Fmri
Application:
60/942,283 →
Neuro-Physiological and Neuro-Behavioral Stimulus and Stimulus Attribute Resonance Estimator
Application:
60/952,723 →
Neuro-Physiological Stimulus Placement System
Application:
60/968,558 →
Total Consumer Experience Assessment System
Application:
60/968,560 →
Total Consumer Experience Portrayal Effectiveness Assessment System
Application:
60/968,563 →
Content Based Selection and Meta Tagging of Ad Breaks
Application:
60/968,567 →
Personalized Content Delivery Blending Neurological Assessed Priming and User Preferences
Application:
60/973,856 →
Advertising, Marketing, Entertainment and Brand Effectiveness Analyzer Utilizing Meg Included Central Nervous System, Autonomous Nervous System and Effector System Measurements
Application:
60/973,917 →
Systems and Methods to Gather and Analyze Electroencephalographic Data
Application:
61/684,640 →
Methods and Apparatus to Gather and Analyze Electroencephalographic Data
Application:
61/974,847 →
Related Assignments
(8)
Other recorded transfers of the patents in this record — the chain of ownership.
Supplemental Ip Security Agreement
Nov 30, 2015
From: THE NIELSEN COMPANY ((US), LLC
To: CITIBANK, N.A., AS COLLATERAL AGENT FOR THE FIRST LIEN SECURED PARTIES
Reel/Frame 037172/0415 →
Supplemental Security Agreement
Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
Corrective Assignment to Correct the Patents Listed on Schedule 1 Recorded on 6-9-2020 Previously Recorded on Reel 053473 Frame 0001. Assignor(S) Hereby Confirms the Supplemental Ip Security Agreement.
Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
Partial Release of Security Interest
Mar 10, 2021
From: CITIBANK, N.A.
To: NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN CONSUMER LLC
Reel/Frame 055557/0949 →
Security Interest
Mar 25, 2021
From: NIELSEN CONSUMER LLC; BYZZER INC.
To: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT AND COLLATERAL AGENT
Reel/Frame 055742/0719 →
Release (Reel 037172 / Frame 0415)
Oct 13, 2022
From: CITIBANK, N.A.
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 061750/0221 →
Release (Reel 053473 / Frame 0001)
May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC
Reel/Frame 063603/0001 →
Release (Reel 054066 / Frame 0064)
May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC
Reel/Frame 063605/0001 →