Content based selection and meta tagging of advertisement breaks
An example system to identify an advertisement to include in source material to increase an effectiveness of the advertisement includes an analyzer to determine one or more priming characteristics for a plurality of locations of a source material based on neuro-response data collected from a first subject exposed to the source material and a selector to identify an attribute of the advertisement, identify at least one of a temporal attribute or a spatial attribute for the plurality of locations, perform a comparison of the attribute of the advertisement to the at least one of the temporal attribute or the spatial attribute for the plurality of locations, select a first location of the plurality of locations for insertion of the advertisement based on the comparison and the priming characteristics, and transform the source material to include the advertisement at the first location.
1. A system to identify an advertisement to include in source material to increase an effectiveness of the advertisement, the system comprising:
an analyzer to determine one or more priming characteristics for a plurality of locations of a source material based on neuro-response data collected from a first subject exposed to the source material, the neuro-response data indicative of a resonance of the first subject to the source material associated with the plurality of locations; and
a selector to:
identify an attribute of the advertisement;
identify at least one of a temporal attribute or a spatial attribute for the plurality of locations;
perform a comparison of the attribute of the advertisement to the at least one of the temporal attribute or the spatial attribute for the plurality of locations;
select a first location of the plurality of locations for insertion of the advertisement based on the comparison and the priming characteristics; and
transform the source material to include the advertisement at the first location.
2. The system of claim 1 , wherein the selector is to identify the temporal attribute or the spatial attribute based on a meta-tag associated with the source material.
3. The system of claim 1 , wherein the attribute of the advertisement includes a product category and wherein the selector is to further perform the comparison based on the product category and content of the source material.
4. The system of claim 1 , wherein the selector is to further perform the comparison based on the resonance of the first subject.
5. The system of claim 1 , wherein the analyzer is to tag the source material with one or more of the resonance or the priming characteristics.
6. The system of claim 1 , wherein the analyzer is to determine an effectiveness of the advertisement at the first location based on second neuro-response data collected from the first subject or a second subject exposed to the source material including the advertisement at the first location and the selector is to select a second location of the source material to receive the advertisement or a second advertisement based on the effectiveness.
7. The system of claim 1 , wherein the attribute of the advertisement includes a format of the advertisement and the spatial attribute for the one or more plurality of locations includes a format of the source material and wherein the selector is to correlate the format of the advertisement with the format of the source material.
8. A tangible machine readable storage device or storage disk comprising instructions which, when executed by a machine, cause the machine to at least:
determine one or more priming characteristics for a plurality of locations of a source material based on neuro-response data collected from a first subject exposed to the source material, the neuro-response data indicative of a resonance of the first subject to the source material associated with the plurality of locations;
identify an attribute of an advertisement;
identify at least one of a temporal attribute or a spatial attribute for the plurality of locations;
perform a comparison of the attribute of the advertisement to the at least one of the temporal attribute or the spatial attribute for the plurality of locations;
select a first location of the plurality of locations for insertion of the advertisement based on the comparison and the priming characteristics; and
transform the source material to include the advertisement at the first location.
9. The storage device or storage disk of claim 8 , wherein the instructions further cause the machine to identify the temporal attribute or the spatial attribute based on a meta-tag associated with the source material.
10. The storage device or storage disk of claim 8 , wherein the attribute of the advertisement includes a product category, and the instructions further cause the machine to perform the comparison based on the product category and content of the source material.
11. The storage device or storage disk of claim 8 , wherein the instructions further cause the machine to perform the comparison based on the resonance of the first subject.
12. The storage device or storage disk of claim 8 , wherein the instructions further cause the machine to tag the source material with one or more of the resonance or the priming characteristics.
13. The storage device or storage disk of claim 8 , wherein the instructions further cause the machine to determine an effectiveness of the advertisement at the first location based on second neuro-response data collected from the first subject or a second subject exposed to the source material including the advertisement at the first location and select a second location of the source material to receive the advertisement or a second advertisement based on the effectiveness.
14. The storage device or storage disk of claim 8 , wherein the attribute of the advertisement includes a format of the advertisement and the spatial attribute for the plurality of locations includes a format of the source material and wherein the instructions further cause the machine to correlate the format of the advertisement with the format of the source material.
15. A method comprising:
determining, by executing an instruction with a processor, one or more priming characteristics for a plurality of locations of a source material based on neuro-response data collected from a first subject exposed to the source material, the neuro-response data indicative of a resonance of the first subject to the plurality of locations;
identifying, by executing an instruction with the processor, an attribute of an advertisement;
identifying, by executing an instruction with the processor at least one of a temporal attribute or a spatial attribute for the plurality of locations;
performing, by executing an instruction with the processor, a comparison of the attribute of the advertisement to the at least one of the temporal attribute or the spatial attribute for the plurality of locations;
selecting, by executing an instruction with the processor, a first location of the plurality of locations for insertion of the advertisement based on the comparison and the priming characteristics; and
transforming, by executing an instruction with the processor, the source material to include the advertisement at the first location.
16. The method of claim 15 , further including identifying the temporal attribute or the spatial attribute based on a meta-tag associated with the source material.
17. The method of claim 15 , wherein the attribute of the advertisement includes a product category, and further including performing the comparison based on the product category and content of the source material.
18. The method of claim 15 , further including performing the comparison based on the resonance of the first subject.
19. The method of claim 15 , further including tagging the source material with one or more of the resonance or the priming characteristics.
20. The method of claim 15 , further including determining an effectiveness of the advertisement at the first location based on second neuro-response data collected from the first subject or a second subject exposed to the source material including the advertisement at the first location and selecting a second location of the source material to receive the advertisement or a second advertisement based on the effectiveness.