IP Library Granted Patent US 8,655,428
Granted Patent B2
US 8,655,428 · App. 12/778,828 · Granted Feb 18, 2014

Neuro-response data synchronization

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Quick Facts
Patent No.
US 8,655,428
App. No.
12/778,828
Granted
Feb 18, 2014
Kind
B2
Abstract

Efficient and effective mechanisms for collecting electroencephalography (EEG) data are provided to synchronize neuro-response data collection with stimulus material presentation for in situ engagement monitoring and tracking. An EEG headset includes multiple point electrodes individually isolated and amplified. In some examples, a stimulus material presentation mechanism includes a clock source and a clock transmitter. The clock transmitter sends clock signals to a neuro-response data collection mechanism to allow synchronization of neuro-response data collected with stimulus presentation events. The EEG headset can be configured to perform processing while supporting both continuous input and output.

Claims (30)

1. An apparatus, comprising:

a flexible band;

a first hub coupled to a first end of the flexible band;

a first electrode extending from the first hub a first distance;

a second electrode extending from the first hub a second distance, the second distance different than the first distance, wherein the first hub is rotatable on the first end of the flexible band to change a position of the first electrode and the second electrode;

a second hub coupled to a second end of the flexible band;

a third electrode extending from the second hub a third distance;

a fourth electrode coupled to the second hub a fourth distance, the fourth distance different than the third distance;

a clock signal receiver to receive a clock signal representing timing information of a stimulus material; and

a processor to synchronize the timing information with neuro-response data gathered from at least one of the first electrode, the second electrode, the third electrode or the fourth electrode.

2. The apparatus of claim 1 , wherein the clock signal receiver comprises at least one of a cell tower signal receiver or a satellite signal receiver.

3. The apparatus of claim 1 further comprising a stimulus material presentation device to present the stimulus material to a user, wherein the clock signal is transmitted from the stimulus material presentation device.

4. The apparatus of claim 1 further comprising a data analyzer to:

analyze neuro-response data gathered from at least one of the first, second, third or fourth electrode while communicatively coupled to a head of a user exposed to stimulus material; and

determine an effectiveness of the stimulus material based on the analyzed neuro-response data.

5. The apparatus of claim 4 , wherein the data analyzer is to analyze the timing information correlating the stimulus material and the neuro-response data, and the effectiveness is further based on the timing information.

6. The apparatus of claim 1 further comprising a transmitter to transmit neuro-response data gathered from at least one of the first, second, third or fourth electrode to a remote analyzer.

7. The apparatus of claim 6 , wherein the transmitter is a wireless transmitter.

8. The apparatus of claim 1 further comprising a fifth electrode extending a fifth distance from a midportion of the flexible band between the first hub and the second hub.

9. The apparatus of claim 8 further comprising a sixth electrode extending a sixth distance from the midportion of the flexible band between the first hub and the second hub, the sixth distance different than the fifth distance.

10. The apparatus of claim 1 , wherein a first plurality of electrodes, including the first electrode and the second electrode, individually radiate from the first hub.

11. The apparatus of claim 10 , wherein a second plurality of electrodes, including the third electrode and the fourth electrode, individually radiate from the second hub.

12. The apparatus of claim 11 , wherein the first plurality of electrodes and the second plurality of electrodes are arranged to avoid a temporal region of a head of a user.

13. The apparatus of claim 1 , wherein at least one of the first, second, third or fourth electrodes includes an amplifier to condition neuro-response signals gathered by the at least one of the first, second, third or fourth electrodes.

14. The apparatus of claim 13 , wherein each of the first, second, third and fourth electrodes includes a respective amplifier to condition neuro-response signals gathered by the respective electrode.

15. The apparatus of claim 1 further comprising a flexible printed circuit board to communicate neuro-response signals gathered by the at least one of the first, second, third or fourth electrodes.

16. The apparatus of claim 1 , wherein a first number of electrodes at the first hub matches a second number of electrodes at the second hub to counterbalance a first force from the first hub against a head of a subject wearing the apparatus with a second force from the second hub against the head.

17. The apparatus of claim 16 , wherein the first number of electrodes is disposed in a first pattern and the second number of electrodes is disposed in a second pattern.

18. The apparatus of claim 17 , wherein the first pattern and the second pattern are symmetrical about a midpoint of the flexible band between the first hub and the second hub.

19. The apparatus of claim 1 , wherein each of the first, second, third and fourth electrode is flexibly coupled to the respective hub.

Assignments (12)
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
RELEASE (REEL 037172 / FRAME 0415) Recorded Oct 13, 2022
From: CITIBANK, N.A.
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 061750/0221 →
SECURITY INTEREST Recorded Mar 25, 2021
From: NIELSEN CONSUMER LLC; BYZZER INC.
To: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT AND COLLATERAL AGENT
Reel/Frame 055742/0719 →
PARTIAL RELEASE OF SECURITY INTEREST Recorded Mar 10, 2021
From: CITIBANK, N.A.
To: NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN CONSUMER LLC
Reel/Frame 055557/0949 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 9, 2021
From: THE NIELSEN COMPANY (US), LLC
To: NIELSEN CONSUMER LLC
Reel/Frame 055265/0878 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
SUPPLEMENTAL IP SECURITY AGREEMENT Recorded Nov 30, 2015
From: THE NIELSEN COMPANY ((US), LLC
To: CITIBANK, N.A., AS COLLATERAL AGENT FOR THE FIRST LIEN SECURED PARTIES
Reel/Frame 037172/0415 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 15, 2011
From: TNC (US) HOLDINGS INC., A NEW YORK CORPORATION
To: THE NIELSEN COMPANY (US), LLC., A DELAWARE LIMITED LIABILITY COMPANY
Reel/Frame 026750/0280 →
MERGER Recorded Aug 15, 2011
From: NEUROFOCUS, INC.
To: TNC (US) HOLDINGS INC., A NEW YORK CORPORATION
Reel/Frame 026750/0239 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 25, 2010
From: PRADEEP, ANANTHA; KNIGHT, ROBERT T.; GURUMOORTHY, RAMACHANDRAN
To: NEUROFOCUS, INC.
Reel/Frame 024594/0620 →