Intracluster content management using neuro-response priming data
View Patent ↗A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.
1. A method, comprising:
analyzing first neuro-response data obtained from a subject exposed to a first media stimulus, the first neuro-response data comprising at least one of electroencephalographic data, electrooculographic data, galvanic skin response data, eye tracking data, facial emotion encoding data, electromyographic data, electrocardiographic data, pupillary dilation data, functional magnetic resonance imaging data, or magnetoencephalographic data;
analyzing second neuro-response data obtained from the subject exposed to a second media stimulus, the second neuro-response data comprising at least one of electroencephalographic data, electrooculographic data, galvanic skin response data, eye tracking data, facial emotion encoding data, electromyographic data, electrocardiographic data, pupillary dilation data, functional magnetic resonance imaging data, or magnetoencephalographic data;
using a processor to determine a first priming characteristic associated with the first media stimulus based on the first neuro-response data and to determine a second priming characteristic associated with the second media stimulus based on the second neuro-response data;
selecting a first position in a media cluster for placement of the first media stimulus; and
selecting a second position in the media cluster for placement of the second media stimulus based on at least one of the first priming characteristic or the second priming characteristic.
2. The method of claim 1 further comprising determining a first resonance to the first media stimulus based on the first neuro-response data and a second resonance to the second media stimulus based on the second neuro-response data.
3. The method of claim 2 further comprising selecting the first position based on the first resonance and selecting the second position based on the second priming characteristic and the second resonance.
4. The method of claim 2 further comprising determining the first resonance based on one or more of an event related potential or an event related power spectral perturbation.
5. The method of claim 2 further comprising determining the first resonance based on a differential measurement of event related potential time domain components at multiple regions of a brain of the subject.
6. The method of claim 2 further comprising determining the first resonance based on event related time-frequency analysis of a differential response.
7. The method of claim 1 further comprising basing the first priming characteristic on third neuro-response data obtained from the subject while exposed to entertainment preceding the first advertisement.
8. The method of claim 1 , wherein the first and second media stimuli comprise first and second advertisements, and wherein the media cluster corresponds to one of an advertisement break or advertisements on a page.
9. The method of claim 1 , wherein the first media stimulus comprises one or more of first entertainment, a first program, a first show, a first text article, or first informational content and the second media stimulus comprises one or more of second entertainment, a second program, a second show, a second text article, or second informational content, and wherein the media cluster comprises a media program lineup.
10. The method of claim 1 , wherein the first media stimulus comprises one or more of first entertainment, a first program, a first show, a first text article, or first informational content and the second media stimulus comprises one or more advertisements, and wherein the media cluster comprises a media program lineup and one or more advertisement breaks.
11. A system, comprising:
a processor to:
analyze first neuro-response data obtained from a subject exposed to a first advertisement, the first neuro-response data comprising at least one of electroencephalographic data, electrooculographic data, galvanic skin response data, eye tracking data, facial emotion encoding data, electromyographic data, electrocardiographic data, pupillary dilation data, functional magnetic resonance imaging data, or magnetoencephalo graphic data;
analyze second neuro-response data obtained from the subject exposed to a second advertisement, the second neuro-response data comprising at least one of electroencephalographic data, electrooculographic data, galvanic skin response data, eye tracking data, facial emotion encoding data, electromyographic data, electrocardiographic data, pupillary dilation data, functional magnetic resonance imaging data, or magnetoencephalographic data;
determine a first priming characteristic associated with the first advertisement based on the first neuro-response data; and
determine a second priming characteristic associated with the second advertisement based on the second neuro-response data; and
a selector to:
select a first position from a first plurality of positions in a first advertisement break or from a second plurality of positions in a second advertisement break for placement of the first advertisement based on the first priming characteristic; and
select a second position from the first plurality of positions in the first advertisement break or from the second plurality of positions in the second advertisement break for placement of the second advertisement based on the second priming characteristic.
12. The system of claim 11 , wherein the first position and the second position are in different advertisement breaks.
13. The system of claim 11 , wherein the processor is to determine a first resonance to the first advertisement based on the first neuro-response data and a second response to the second advertisement based on the second neuro-response data.
14. The system of claim 13 , wherein the selector is to select the first position based on the first priming characteristic and the first resonance and selecting the second position based on the second priming characteristic and the second resonance.
15. The system of claim 13 , wherein the processor is to determine the first resonance based on one or more of an event related potential or an event related power spectral perturbation.
16. The system of claim 13 , wherein the processor is to determine the first resonance based on a differential measurement of event related potential time domain components at multiple regions of a brain of the subject.
17. The system of claim 13 , wherein the processor is to determine the first resonance based on event related time-frequency analysis of a differential response.
18. The system of claim 13 , wherein the processor is to base the first priming characteristic on third neuro-response data obtained from the subject while exposed to entertainment preceding the first advertisement.
19. A machine readable storage device or storage disc comprising instructions stored thereon, which when executed cause a machine to at least:
analyze first neuro-response data obtained from a subject exposed to a first advertisement, the first neuro-response data comprising at least one of electroencephalographic data, electrooculographic data, galvanic skin response data, eye tracking data, facial emotion encoding data, electromyographic data, electrocardiographic data, pupillary dilation data, functional magnetic resonance imaging data, or magnetoencephalo graphic data;
analyze second neuro-response data obtained from the subject exposed to a second advertisement, the second neuro-response data comprising at least one of electroencephalographic data, electrooculographic data, galvanic skin response data, eye tracking data, facial emotion encoding data, electromyographic data, electrocardiographic data, pupillary dilation data, functional magnetic resonance imaging data, or magnetoencephalographic data;
determine a first priming characteristic associated with the first advertisement based on the first neuro-response data;
determine a second priming characteristic associated with the second advertisement based on the second neuro-response data;
select a first position from a first plurality of positions in a first advertisement break for placement of the first advertisement; and
select a second position from the first plurality of positions in the first advertisement break for placement of the second advertisement based on at least one of the first priming characteristic or the second priming characteristic.
20. The machine readable storage device or storage disc of claim 19 , wherein the instructions further cause the machine to determine a first resonance to the first advertisement based on the first neuro-response data and a second resonance to the second advertisement based on the second neuro-response data.
21. The machine readable storage device or storage disc of claim 20 , wherein the instructions further cause the machine to determine the first resonance based on one or more of an event related potential or an event related power spectral perturbation.
22. The machine readable storage device or storage disc of claim 20 , wherein the instructions further cause the machine to determine the first resonance based on a differential measurement of event related potential time domain components at multiple regions of a brain of the subject.
23. The machine readable storage device or storage disc of claim 20 , wherein the instructions further cause the machine to determine the first resonance based on event related time-frequency analysis of a differential response.
24. A method, comprising:
analyzing first neuro-response data obtained from a subject exposed to a first media stimulus;
analyzing second neuro-response data obtained from the subject exposed to a second media stimulus;
using a processor to determine a first priming characteristic associated with the first media stimulus based on the first neuro-response data and to determine a second priming characteristic associated with the second media stimulus based on the second neuro-response data;
selecting a first position in a media cluster for placement of the first media stimulus;
selecting a second position in the media cluster for placement of the second media stimulus based on at least one of the first priming characteristic or the second priming characteristic; and
determining a first resonance to the first media stimulus based on the first neuro-response data and a second resonance to the second media stimulus based on the second neuro-response data, wherein the first resonance is determined based on a differential measurement of event related potential time domain components at multiple regions of a brain of the subject.
25. A method, comprising:
analyzing first neuro-response data obtained from a subject exposed to a first media stimulus;
analyzing second neuro-response data obtained from the subject exposed to a second media stimulus;
using a processor to determine a first priming characteristic associated with the first media stimulus based on the first neuro-response data and to determine a second priming characteristic associated with the second media stimulus based on the second neuro-response data;
selecting a first position in a media cluster for placement of the first media stimulus;
selecting a second position in the media cluster for placement of the second media stimulus based on at least one of the first priming characteristic or the second priming characteristic; and
determining a first resonance to the first media stimulus based on the first neuro-response data and a second resonance to the second media stimulus based on the second neuro-response data, wherein the first resonance is determined based on event related time-frequency analysis of a differential response.
26. A system, comprising:
a processor to:
analyze first neuro-response data obtained from a subject exposed to a first advertisement;
analyze second neuro-response data obtained from the subject exposed to a second advertisement;
determine a first resonance to the first advertisement based on the first neuro-response data, wherein the processor is to determine the first resonance based on a differential measurement of event related potential time domain components at multiple regions of a brain of the subject;
determine a second response to the second advertisement based on the second neuro-response data;
determine a first priming characteristic associated with the first advertisement based on the first neuro-response data; and
determine a second priming characteristic associated with the second advertisement based on the second neuro-response data; and
a selector to:
select a first position from a first plurality of positions in a first advertisement break or from a second plurality of positions in a second advertisement break for placement of the first advertisement based on the first priming characteristic; and
select a second position from the first plurality of positions in the first advertisement break or from the second plurality of positions in the second advertisement break for placement of the second advertisement based on the second priming characteristic.
27. A system, comprising:
a processor to:
analyze first neuro-response data obtained from a subject exposed to a first advertisement;
analyze second neuro-response data obtained from the subject exposed to a second advertisement;
determine a first resonance to the first advertisement based on the first neuro-response data, wherein the processor is to determine the first resonance based on event related time-frequency analysis of a differential response;
determine a second response to the second advertisement based on the second neuro-response data;
determine a first priming characteristic associated with the first advertisement based on the first neuro-response data; and
determine a second priming characteristic associated with the second advertisement based on the second neuro-response data; and
a selector to:
select a first position from a first plurality of positions in a first advertisement break or from a second plurality of positions in a second advertisement break for placement of the first advertisement based on the first priming characteristic; and
select a second position from the first plurality of positions in the first advertisement break or from the second plurality of positions in the second advertisement break for placement of the second advertisement based on the second priming characteristic.
28. A machine readable storage device or storage disc comprising instructions stored thereon, which when executed cause a machine to at least:
analyze first neuro-response data obtained from a subject exposed to a first advertisement;
analyze second neuro-response data obtained from the subject exposed to a second advertisement;
determine a first resonance to the first advertisement based on the first neuro-response data, wherein the first resonance is to be determined based on a differential measurement of event related potential time domain components at multiple regions of a brain of the subject;
determine a second resonance to the second advertisement based on the second neuro-response data;
determine a first priming characteristic associated with the first advertisement based on the first neuro-response data;
determine a second priming characteristic associated with the second advertisement based on the second neuro-response data;
select a first position from a first plurality of positions in a first advertisement break for placement of the first advertisement; and
select a second position from the first plurality of positions in the first advertisement break for placement of the second advertisement based on at least one of the first priming characteristic or the second priming characteristic.
29. A machine readable storage device or storage disc comprising instructions stored thereon, which when executed cause a machine to at least:
analyze first neuro-response data obtained from a subject exposed to a first advertisement;
analyze second neuro-response data obtained from the subject exposed to a second advertisement;
determine a first resonance to the first advertisement based on the first neuro-response data, wherein the first resonance is to be determined based on event related time-frequency analysis of a differential response;
determine a second resonance to the second advertisement based on the second neuro-response data;
determine a first priming characteristic associated with the first advertisement based on the first neuro-response data;
determine a second priming characteristic associated with the second advertisement based on the second neuro-response data;
select a first position from a first plurality of positions in a first advertisement break for placement of the first advertisement; and
select a second position from the first plurality of positions in the first advertisement break for placement of the second advertisement based on at least one of the first priming characteristic or the second priming characteristic.