IP Library › Granted Patent US 8,335,716
Granted Patent B2
US 8,335,716 · App. 12/622,312 · Granted Dec 18, 2012

Multimedia advertisement exchange

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Quick Facts
Patent No.
US 8,335,716
App. No.
12/622,312
Granted
Dec 18, 2012
Kind
B2
Abstract

An advertisement exchange obtains characteristics associated with multimedia advertisements such as commercial slots in a commercial pod, banners in a video, announcements in an audio program, etc. Characteristics may include demographic information, advertisement type, survey information, etc. Advertisement slots are offered with information on advertisement slot characteristics and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. Advertisements may be automatically matched with advertisement slots based on advertisement slot characteristics and advertisement characteristics.

Claims (29)

1. A method, comprising:

determining advertisement slot characteristics for a plurality of advertisement slots associated with media materials, the advertisement slot characteristics further comprising neuro-response data, and the neuro-response data being determined by determining subject resonance measured by obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP);

associating one or more advertisement slot characteristics with one or more of the plurality of advertisement slots;

matching a first advertisement slot with a first advertisement; and

revising one or more of the advertisement slot characteristics for the plurality of remaining advertisement slots.

2. The method of claim 1 , wherein the advertisement slot characteristics comprise priming characteristics.

3. The method of claim 2 , wherein the priming characteristics correlate priming levels for a plurality of products and services to one or more of the advertisement slots.

4. The method of claim 1 , wherein the neuro-response data is representative of one or more of retention, engagement, attention or a priming level.

5. The method of claim 1 , wherein the advertisement slots are commercials in a commercial pod.

6. The method of claim 1 , wherein the subject resonance is further measured by obtaining event related time-frequency analysis of the differential response to assess the attention, emotion and memory retention (DERPSPs) across multiple frequency bands.

7. The method of claim 6 , wherein the multiple frequency bands comprise one or more of a theta band, an alpha band, a beta band, a gamma band or a high gamma band.

8. The method of claim 1 further comprising matching one or more offers from one or more advertisers with one or more of the plurality of advertisement slots.

9. The method of claim 8 , wherein the offers correlate to an evaluation of the advertisement slots based on the advertisement characteristics.

10. A system, comprising:

a processor to:

determine advertisement slot characteristics for a plurality of advertisement slots associated with media materials, the advertisement slot characteristics further comprising neuro-response data, the neuro-response data determined by determining subject resonance measured by obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP);

associate one or more advertisement slot characteristics with one or more of the plurality of advertisement slots;

match a first advertisement slot with a first advertisement; and

revise one or more of the advertisement slot characteristics for the plurality of remaining advertisement slots.

11. The system of claim 10 , wherein the advertisement slot characteristics comprise priming characteristics.

12. The system of claim 11 , wherein the priming characteristics correlate priming levels for a plurality of products and services to one or more of the advertisement slots.

13. The system of claim 10 , wherein the neuro-response data is representative of one or more of retention, engagement, attention or a priming level.

14. The system of claim 10 , wherein the advertisement slots are commercials in a commercial pod.

15. An apparatus, comprising:

means for determining advertisement slot characteristics for a plurality of advertisement slots associated with media materials, the advertisement slot characteristics further comprising neuro-response data, the neuro-response data being determined by determining subject resonance measured by obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP);

means for associating one or more advertisement slot characteristics with one or more of the plurality of advertisement slots;

means for matching a first advertisement slot with a first advertisement; and

means for revising one or more of the advertisement slot characteristics for the plurality of remaining advertisement slots.

16. The apparatus of claim 15 , wherein the advertisement slot characteristics comprise priming characteristics.

Assignments (12)
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
RELEASE (REEL 037172 / FRAME 0415) Recorded Oct 13, 2022
From: CITIBANK, N.A.
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 061750/0221 →
SECURITY INTEREST Recorded Mar 25, 2021
From: NIELSEN CONSUMER LLC; BYZZER INC.
To: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT AND COLLATERAL AGENT
Reel/Frame 055742/0719 →
PARTIAL RELEASE OF SECURITY INTEREST Recorded Mar 10, 2021
From: CITIBANK, N.A.
To: NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN CONSUMER LLC
Reel/Frame 055557/0949 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 9, 2021
From: THE NIELSEN COMPANY (US), LLC
To: NIELSEN CONSUMER LLC
Reel/Frame 055265/0878 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
SUPPLEMENTAL IP SECURITY AGREEMENT Recorded Nov 30, 2015
From: THE NIELSEN COMPANY ((US), LLC
To: CITIBANK, N.A., AS COLLATERAL AGENT FOR THE FIRST LIEN SECURED PARTIES
Reel/Frame 037172/0415 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 12, 2011
From: TNC (US) HOLDINGS INC., A NEW YORK CORPORATION
To: THE NIELSEN COMPANY (US), LLC., A DELAWARE LIMITED LIABILITY COMPANY
Reel/Frame 026743/0993 →
MERGER Recorded Aug 12, 2011
From: NEUROFOCUS, INC.
To: TNC (US) HOLDINGS INC., A NEW YORK CORPORATION
Reel/Frame 026743/0963 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 19, 2009
From: PRADEEP, ANANTHA; KNIGHT, ROBERT T.; GURUMOORTHY, RAMACHANDRAN
To: NEUROFOCUS, INC.
Reel/Frame 023547/0435 →