IP Library Granted Patent US 8,543,578
Granted Patent B2
US 8,543,578 · App. 12/637,558 · Granted Sep 24, 2013

Method and system for automatically identifying related content to an electronic text

Inventor: Stefano Spaggiari (Modena, IT)
Assignee: ADmantX, S.p.A.
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Quick Facts
Patent No.
US 8,543,578
App. No.
12/637,558
Granted
Sep 24, 2013
Kind
B2
Abstract

The exemplary embodiments provide methods and systems for automatically identifying content related to an electronic text. Aspects of exemplary embodiments include linking topic categories, psychological states, demographic profiles, and additional content using one or more databases; in response to receiving content of an electronic text, analyzing by a software component executing on a computer the content and assigning one or more of topic categories to the content; automatically identifying at least one the psychological states of a user caused by the content and the demographic profiles whose members would be interested in the content that are linked to the one or more topic categories assigned to the content; and presenting a portion of the additional content that is linked to at least one of the identified demographic profiles and the psychological states.

Claims (17)

1. A computer-implemented method for automatically identifying content related to an electronic text, comprising:

linking topic categories, psychological states, demographic profiles, and additional content using one or more databases, wherein the topic categories comprise generic and granular topic categories, each of the psychological states including a link to a first set of needs, and each of the demographic profiles further including a link to a second set of needs;

in response to receiving content of the electronic text, analyzing by a software component executing on a computer the content and assigning one or more of the topic categories to the content;

assigning at least one of the psychological states to a reader of the electronic text by searching a psychological state map with the generic topic categories assigned to the electronic text and retrieving the corresponding psychological state;

assigning a hierarchy of the demographic profiles to the electronic text by searching a demographic profile database with the granular topic categories assigned to the electronic text, each of the demographic profiles having a weight indicating a level of relative importance of the corresponding granular topic categories to the demographic profile, and retrieving the demographic profiles having a highest weight for the assigned granular topic categories;

identifying additional content from an additional content database based on at least one of the hierarchy of demographic profiles and the at least one of the psychological states; and

presenting a portion of the additional content.

2. The method of claim 1 wherein identifying the hierarchy of the demographic profiles and the at least one of the psychological states comprises one of identifying of the hierarchy of the demographic profiles only;

identifying the at least one of the psychological states only; and identifying at least one of each.

3. The method of claim 1 further comprising: linking one or more of the generic topic categories to the psychological states;

linking the one or more granular topic categories from a contextual taxonomy to the demographic profiles;

linking the psychological states to the demographic profiles; and

linking at least the demographic profiles to additional content.

4. The method of claim 1 further comprising:

linking one or more of the granular topic categories from a contextual taxonomy to the psychological states.

linking the one or more granular topic categories to the demographic profiles; and

linking additional content to the demographic profiles and the psychological states.

Assignments (7)
RELEASE OF SECURITY INTEREST Recorded Jan 23, 2026
From: PNC BANK, NATIONAL ASSOCIATION, AS ADMINISTRATIVE AGENT
To: INTEGRAL AD SCIENCE, INC.
Reel/Frame 073560/0357 →
RELEASE OF SECURITY INTEREST IN PATENT COLLATERAL, RECORDED ON SEPTEMBER 29, 2021 AT REEL/FRAME 57673/0653 Recorded Jan 9, 2026
From: PNC BANK, NATIONAL ASSOCIATION, AS ADMINISTRATIVE AGENT
To: INTEGRAL AD SCIENCE, INC.
Reel/Frame 074280/0981 →
PATENT SECURITY AGREEMENT Recorded Jan 9, 2026
From: INTEGRAL AD SCIENCE, INC.
To: ROYAL BANK OF CANADA, AS ADMINISTRATIVE AGENT
Reel/Frame 074280/0900 →
PATENT SECURITY AGREEMENT Recorded Sep 29, 2021
From: INTEGRAL AD SCIENCE, INC.
To: PNC BANK, NATIONAL ASSOCIATION, AS ADMINISTRATIVE AGENT
Reel/Frame 057673/0653 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 3, 2020
From: ADMANTX, S.P.A.
To: INTEGRAL AD SCIENCE, INC.
Reel/Frame 051996/0251 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 14, 2012
From: EXPERT SYSTEM, S.P.A.
To: ADMANTX, S.P.A.
Reel/Frame 027863/0367 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 15, 2009
From: SPAGGIARI, STEFANO
To: EXPERT SYSTEM, S.P.A.
Reel/Frame 023654/0380 →
Continuity (1)
Related Publication 20110145250A1 · Jun 16, 2011