System and method for the definition and scope of commercial mobile alerts

1. A system for distributing emergency alerts comprising:

an emergency alert gateway configured for:

receiving an emergency alert message wherein the emergency alert message includes a text portion and one of an audio portion, a video portion, an audio-video portion, or a multi-media portion;

storing the audio, video, audio-video, or multimedia portion of the emergency alert message to form a first stored portion; and

determining a subscriber base to receive the emergency alert message;

a database in communication with the alert gateway; and

validating an availability for the stored portion of the emergency alert message; and

an emergency alert server configured to broadcast the emergency alert message to the subscriber base when the first stored portion of the emergency alert message is not available.

2. The method of claim 1 further comprising retrieving the stored portion of the emergency alert message after the validating step and wherein the broadcasting step includes the broadcasting of the stored portion of the emergency alert message.

3. The method of claim 1 further comprising geo-targeting a subscriber base that will receive the broadcast emergency alert message.

4. The method of claim 3 further comprising modifying a geo-targeted area of the geo-targeted subscriber base and broadcasting the emergency alert message to both the geo-targeted subscriber base identified by the geo-targeting step and an updated subscriber base based on the modified geo-targeted area.

5. The method of claim 1 wherein the broadcasting step includes determining a receive capability of a mobile device and broadcasting the emergency alert message according to the receive capability of the mobile device.

6. The method of claim 1 further comprising modifying the emergency alert message and broadcasting the modified emergency alert message, wherein the modified emergency alert message includes previously broadcast audio, video or multimedia files.

7. A system for distributing emergency alerts comprising:

an emergency alert gateway configured for:

receiving an emergency alert message wherein the emergency alert message includes a text portion and one of an audio portion, a video portion, an audio-video portion, or a multi-media portion;

storing the audio, video, audio-video, or multimedia portion of the emergency alert message to form a first stored portion; and

determining a subscriber base to receive the emergency alert message;

a database in communication with the alert gateway; and

validating an availability for the stored portion of the emergency alert message; and

an emergency alert server configured to broadcast the emergency alert message to the subscriber base when the first stored portion of the emergency alert message is not available.

8. The system of claim 7 wherein the emergency alert message is broadcast to a first geo-targeted area.

9. The system of claim 8 wherein the geo-targeted area is updated to a second geo-targeted area and a revised emergency alert message is sent to the first geo-targeted area and to the second geo-targeted area.

10. The system of claim 7 wherein the stored portion of the emergency alert message is updated and the alert server broadcasts both the updated stored portion of the emergency alert message and the first stored portion of the emergency alert message.

11. The system of claim 7 , wherein the emergency alert message is modified.

12. The system of claim 11 , wherein the modified emergency alert message includes previously broadcast audio, video, or multimedia files.

13. A tangible computer readable storage medium comprising computer executable instructions that when executed by a processor cause said processor to perform the steps of

determining a message is an emergency alert message, the emergency alert message comprising a text portion and at least one of an audio portion, a video portion, an audio-video portion, or a multi-media portion;

storing the at least one of the audio, video, audio-video, or multi-media portion of the emergency alert message to form a stored portion;

validating an availability for the stored portion of the emergency alert message; and

broadcasting, by the system, the text portion of the emergency alert message when the stored portion is unavailable.

14. The computer readable storage medium of claim 13 , further comprising instructions for: retrieving the stored portion of the emergency alert message after the validating step and wherein the broadcasting step includes the broadcasting of the stored portion of the emergency alert message.

15. The computer readable storage medium of claim 13 , further comprising instructions for: geo-targeting a subscriber base that will receive the broadcast emergency alert message.

16. The computer readable storage medium of claim 13 , further comprising instructions for:

modifying a geo-targeted area of the geo-targeted subscriber base and broadcasting the emergency alert message to both the geo-targeted subscriber base identified by the geo-targeting step and an updated subscriber base based on the modified geo-targeted area.

17. The computer readable storage medium of claim 13 , wherein the broadcasting step includes determining a receive capability of a mobile device and broadcasting the emergency alert message according to the receive capability of the mobile device.

18. The computer readable storage medium of claim 13 , further comprising instructions for:

modifying the emergency alert message.

19. The computer readable storage medium of claim 18 , further comprising instructions for:

broadcasting the modified emergency alert message, wherein the modified emergency alert message includes previously broadcast audio, video or multimedia files.