System and method for providing customers with personalized information about products
Embodiments of the invention may provide a personalized fit prediction to a particular consumer about a particular product. Personalization of the fit prediction may be accomplished by processing various types of data, including data about consumers, products, and previous purchases by consumers. For example, this data may be used to generate a model (e.g., set of rules), which can then be applied to predict whether and/or how well a particular product will suit a particular consumer.
1. A method for predicting whether a particular item will suit a particular consumer, the method comprising acts, performed by at least one computer, of:
(A) receiving, by the at least one computer, data about a population of consumers and a population of items, the data comprising information relating to previous purchases and returns by certain of the population of consumers of certain of the population of items;
(B) using the data received in (A), creating, by the at least one computer, a model for use in predicting whether certain of the population of items will suit certain of the population of consumers;
(C) using the model created in (B), generating by the at least one computer, a prediction whether the particular item will suit the particular consumer; and
(D) causing, by the at least one computer, a representation of the prediction to be displayed via a graphical display device.
2. The method of claim 1 , wherein (C) comprises predicting whether the particular item is an appropriate size and/or shape for the particular consumer.
3. The method of claim 1 , wherein the particular item is an item of apparel or footwear.
4. The method of claim 1 , wherein the population of consumers comprises the particular consumer.
5. The method of claim 1 , wherein the population of items comprises the particular item.
6. The method of claim 1 , wherein the data received about the population of consumers in (A) comprises any of data useful for inferring body measurements of one or more of the population of consumers, data concerning style preferences of one or more of the population of consumers, web browsing history of one or more of the population of consumers, information on brands, styles, apparel or footwear that fit of one or more of the population of consumers well, demographics of one or more of the population of consumers, and gender of one or more of the population of consumers.
7. The method of claim 1 , wherein the data received about the population of items in (A) comprises any of data useful for inferring measurements of one or more of the items and data concerning one or more of the items in stretched and relaxed states.
8. The method of claim 1 , wherein (B) comprises creating a decision tree, neural network, support vector machine or regression model.
9. The method of claim 1 , wherein (C) comprises predicting how well the particular item will suit the particular consumer.
10. The method of claim 1 , further comprising:
(E) causing a result of the predicting to be displayed to the particular consumer.
11. The method of claim 10 , wherein (E) comprises causing a numeric fit score to be displayed to the particular consumer.
12. The method of claim 1 , further comprising:
(E) receiving feedback from the particular consumer regarding the particular item;
(F) using the data received in (E), recreating the model;
(G) using the model recreated in (F), predicting whether a certain item will suit the particular consumer.
13. The method of claim 1 , wherein (A) comprises producing one or more metrics relating data about certain of the population of consumers to certain of the population of items.
14. The method of claim 1 , wherein (A) does not comprise receiving data regarding body measurements of the population of consumers.
15. A tangible computer-readable storage medium having recorded thereon instructions which, when executed, perform a method for predicting whether a particular item will suit a particular consumer, the method comprising:
(A) receiving data about a population of consumers and a population of items, the data comprising information relating to previous purchases and returns by certain of the population of consumers of certain of the population of items;
(B) using the data received in (A), creating a model for use in predicting whether certain of the population of items will suit certain of the population of consumers; and
(C) using the model created in (B), predicting whether the particular item will suit the particular consumer.
16. The tangible computer-readable storage medium of claim 15 , wherein (C) comprises predicting whether the particular item is an appropriate size and/or shape for the particular consumer.
17. The tangible computer-readable storage medium of claim 15 , wherein the particular item is an item of apparel or footwear.
18. The tangible computer-readable storage medium of claim 15 , wherein the population of consumers comprises the particular consumer.
19. The tangible computer-readable storage medium of claim 15 , wherein the population of items comprises the particular item.
20. The tangible computer-readable storage medium of claim 15 , wherein the data received about the population of consumers in (A) comprises any of data useful for inferring body measurements of one or more of the population of consumers, data concerning style preferences of one or more of the population of consumers, web browsing history of one or more of the population of consumers, information on brands, styles, apparel or footwear that fit of one or more of the population of consumers well, demographics of one or more of the population of consumers, and gender of one or more of the population of consumers.
21. The tangible computer-readable storage medium of claim 15 , wherein the data received about the population of items in (A) comprises any of data useful for inferring measurements of one or more of the items and data concerning one or more of the items in stretched and relaxed states.
22. The tangible computer-readable storage medium of claim 15 , wherein (B) comprises creating a decision tree, neural network, support vector machine or regression model.
23. The tangible computer-readable storage medium of claim 15 , wherein (C) comprises predicting how well the particular item will suit the particular consumer.
24. The tangible computer-readable storage medium of claim 15 , further comprising:
(D) causing a result of the predicting to be displayed to the particular consumer.
25. The tangible computer-readable storage medium of claim 24 , wherein (D) comprises causing a numeric fit score to be displayed to the particular consumer.
26. The tangible computer-readable storage medium of claim 15 , further comprising:
(E) receiving feedback from the particular consumer regarding the particular item;
(F) using the data received in (E), recreating the model;
(G) using the model recreated in (F), predicting whether a certain item will suit the particular consumer.
27. The tangible computer-readable storage medium of claim 15 , wherein (A) comprises producing one or more metrics relating data about certain of the population of consumers to certain of the population of items.
28. The tangible computer-readable storage medium of claim 15 , wherein (A) does not comprise receiving data regarding body measurements of the population of consumers.
29. A system for predicting whether a particular item will suit a particular consumer, the system comprising:
at least one microprocessor programmed to:
(A) receive data about a population of consumers and a population of items, the data comprising information relating to previous purchases and returns by certain of the population of consumers of certain of the population of items;
(B) using the data received in (A), create a model for use in predicting whether certain of the population of items will suit certain of the population of consumers; and
(C) using the model created in (B), predict whether the particular item will suit the particular consumer.
30. The system of claim 29 , wherein (C) comprises predicting whether the particular item is an appropriate size and/or shape for the particular consumer.
31. The system of claim 29 , wherein the particular item is an item of apparel or footwear.
32. The system of claim 29 , wherein the population of consumers comprises the particular consumer.
33. The system of claim 29 , wherein the population of items comprises the particular item.
34. The system of claim 29 , wherein the data received about the population of consumers in (A) comprises any of data useful for inferring body measurements of one or more of the population of consumers, data concerning style preferences of one or more of the population of consumers, web browsing history of one or more of the population of consumers, information on brands, styles, apparel or footwear that fit of one or more of the population of consumers well, demographics of one or more of the population of consumers, and gender of one or more of the population of consumers.
35. The system of claim 29 , wherein the data received about the population of items in (A) comprises any of data useful for inferring measurements of one or more of the items and data concerning one or more of the items in stretched and relaxed states.
36. The system of claim 29 , wherein (B) comprises creating a decision tree, neural network, support vector machine or regression model.
37. The system of claim 29 , wherein (C) comprises predicting how well the particular item will suit the particular consumer.
38. The system of claim 29 , further comprising:
(D) causing a result of the predicting to be displayed to the particular consumer.
39. The system of claim 38 , wherein (D) comprises causing a numeric fit score to be displayed to the particular consumer.
40. The system of claim 29 , further comprising:
(E) receiving feedback from the particular consumer regarding the particular item;
(F) using the data received in (E), recreating the model;
(G) using the model recreated in (F), predicting whether a certain item will suit the particular consumer.
41. The system of claim 29 , wherein (A) comprises producing one or more metrics relating data about certain of the population of consumers to certain of the population of items.
42. The system of claim 29 , wherein (A) does not comprise receiving data regarding body measurements of the population of consumers.