IP Library Granted Patent US 9,402,109
Granted Patent B2
US 9,402,109 · App. 12/964,975 · Granted Jul 26, 2016

Methods and apparatus for distributing user-generated advertisements in a video content distribution network

Inventor: Neeraj Prasad (Patna, IN)
Assignee: SLING MEDIA PVT LDT
H04N21/812H04N21/2668H04N21/4227H04N21/6125
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Quick Facts
Patent No.
US 9,402,109
App. No.
12/964,975
Granted
Jul 26, 2016
Kind
B2
Abstract

User-generated advertisements are distributed to client devices in a video content distribution network. For example, a client device may receive a user-generated advertisement, which is associated with one or more categories. The user-generated advertisement is associated with a channel based on a category of the advertisement. One or more channels of user-generated advertising, corresponding to the one or more categories, may be provided to a client device. Optionally, user-generated advertisements may be associated with a geographical identifier and distributed to client devices in a geographical region corresponding with the geographical identifier.

Claims (37)

1. An entertainment device comprising:

a receiving interface that receives video programming content from a video content distributor and that receives a plurality of user-generated advertisements corresponding to the geographical region of the entertainment device, wherein each of the user-generated advertisements is associated with at least one category based upon an automated user-input-free categorization process, wherein a user-generated advertisement of the received user-generated advertisements includes embedded interactive content, and wherein the entertainment device comprises a television set-top box;

a processor, coupled to the receiving interface, that identifies a plurality of channels of the video programming content and that identifies a plurality of channels of the user-generated advertisements, wherein each of the channels of user-generated advertisements correspond to a category of the user-generated advertisements, the processor providing a nonlinear channel of visual data comprising one or more of the user-generated advertisements corresponding with a particular category, and providing a channel identifier corresponding to the nonlinear channel;

a user input interface, coupled to the processor, that receives a user selection of a channel of the plurality of channels of the user-generated advertisements, wherein the user input interface is further configured to receive a user selection of the embedded interactive content;

an upload graphical user interface configured to facilitate a user of the entertainment device to upload an advertisement generated by the user;

a transmission interface configured to transmit an uploaded advertisement generated by the user to the video content distributor;

an output interface coupled to a presentation device, which outputs one or more of the user-generated advertisement on a user-selected channel for display on the presentation device, the output interface outputting the nonlinear channel of video data responsive to a user selection of the corresponding channel identifier, wherein the nonlinear channel of audiovisual data is a virtual channel that is generated at the entertainment device to present a view of one or more of the plurality of user-generated advertisements;

a storage module that stores the received plurality of user-generated advertisements; and

a communications interface communicatively coupled with a user mobile phone that initiates a communication from the user mobile phone to a second user regarding a user-generated advertisement responsive to the user input interface receiving the user selection.

2. The entertainment device as claimed in claim 1 , wherein the plurality of channels of user-generated advertisements are linear channels, with corresponding channel identifiers;

the receiving interface receives a plurality of streams of user-generated advertisement video data corresponding to the plurality of channels of the user-generated advertisements, and

the output interface outputs a selected one of the streams to the presentation device based on a user selection of the corresponding channel.

3. The entertainment device as claimed in claim 2 , wherein the stream that is outputted comprises an iteration of presently available user-generated advertisements that correspond to the geographical region of the entertainment device and are associated with the category corresponding to the channel.

4. The entertainment device of claim 1 , wherein the upload graphical user interface is configured to allow a user to upload text or media files to create a user-generated advertisement.

5. The entertainment device of claim 1 , wherein the upload graphical user interface is configured to allow a user to embed interactive content into a user-generated advertisement.

6. The entertainment device of claim 5 , wherein the interactive content comprises the initiation of a telephone call to the user of the source of the advertisement when a different user who receives the user-generated advertisement selects the interactive portion of the user-generated advertisement.

7. An entertainment device comprising:

a receiving interface that receives video programming content from a video content distributor and that receives a plurality of user-generated advertisements corresponding to the geographical region of the entertainment device, wherein each of the user-generated advertisements is associated with at least one category based upon an automated user-input-free categorization process, wherein a user-generated advertisement of the received user-generated advertisements includes embedded interactive content, and wherein the entertainment device comprises a television set-top box;

a processor, coupled to the receiving interface, that identifies a plurality of channels of the video programming content and that identifies a plurality of channels of the user-generated advertisements, wherein each of the channels of user-generated advertisements correspond to a category of the user-generated advertisements;

a user input interface, coupled to the processor, that receives a user selection of a channel of the plurality of channels of the user-generated advertisements, wherein the user input interface is further configured to receive a user selection of the embedded interactive content;

an upload graphical user interface configured to facilitate a user of the entertainment device to upload an advertisement generated by the user;

a transmission interface configured to transmit an uploaded advertisement generated by the user to the video content distributor;

an output interface coupled to a presentation device, which outputs one or more user-generated advertisements on a user-selected channel for display on the presentation device; and

a communications interface communicatively coupled with a user mobile phone that initiates a communication from the user mobile phone to a second user regarding a user-generated advertisement responsive to the user input interface receiving the user selection.

8. The entertainment device as claimed in claim 7 , wherein the plurality of channels of user-generated advertisements are linear channels, with corresponding channel identifiers;

the receiving interface receives a plurality of streams of user-generated advertisement video data corresponding to the plurality of channels of the user-generated advertisements, and

the output interface outputs a selected one of the streams to the presentation device based on a user selection of the corresponding channel.

9. The entertainment device as claimed in claim 8 , wherein the stream that is outputted comprises an iteration of presently available user-generated advertisements that correspond to the geographical region of the entertainment device and are associated with the category corresponding to the channel.

10. The entertainment device as claimed in claim 7 , further comprising:

a storage module that stores the received plurality of user-generated advertisements;

the processor providing a nonlinear channel of visual data comprising one or more of the user-generated advertisements corresponding with a particular category, and

providing a channel identifier corresponding to the nonlinear channel; and

the output interface outputting the nonlinear channel of video data responsive to a user selection of the corresponding channel identifier.

11. The entertainment device as claimed in claim 10 , wherein the nonlinear channel of audiovisual data is a virtual channel that is generated at the entertainment device to present a view of one or more of the plurality of user-generated advertisements.

12. The entertainment device of claim 7 , wherein the upload graphical user interface is configured to allow a user to upload text or media files to create a user-generated advertisement.

13. The entertainment device of claim 7 , wherein the upload graphical user interface is configured to allow a user to embed interactive content into a user-generated advertisement.

14. The entertainment device of claim 13 , wherein the interactive content comprises the initiation of a telephone call to the user of the source of the advertisement when a different user who receives the user-generated advertisement selects the interactive portion of the user-generated advertisement.

Assignments (3)
CHANGE OF NAME Recorded Jul 20, 2022
From: SLING MEDIA PVT. LTD.
To: DISH NETWORK TECHNOLOGIES INDIA PRIVATE LIMITED
Reel/Frame 060570/0361 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 28, 2017
From: PRASAD, NEERAJ
To: SLING MEDIA PVT. LTD.
Reel/Frame 042853/0533 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 10, 2010
From: PRASAD, NEERAJ
To: SLING MEDIA PVT LDT
Reel/Frame 025492/0420 →
Continuity (1)
Related Publication 20120151523A1 · Jun 14, 2012