Offering Promotions Based on Query Analysis
Methods of providing promotions to consumers are presented. Query behavior of one or more consumers can be monitored to map the behavior or changes in behavior to concepts or intent. Advertisers can pay a fee in exchange for providing promotions to the consumers and relating to the concepts.
1 . A method of providing an advertising platform, the method comprising
providing a concept engine configured to store a plurality of concept maps;
allowing an advertiser to select, via an advertiser interface, a first concept map from among the plurality of concept maps;
receiving a fee from the advertiser in exchange for placing a promotion associated with the first concept map;
accepting, by the concept engine, a query from an individual;
mapping, by the concept engine, the query to a set of concept maps from the plurality of concept maps; and
presenting, by the concept engine, the promotion to the individual if the first concept map falls within the set of concept maps.
2 . The method of claim 1 , wherein the step of allowing an advertiser to select a first concept map includes allowing the advertiser to define the first concept map.
3 . The method of claim 1 , further comprising a query engine conducting the step of mapping the query to a set of concept maps.
4 . The method of claim 3 , wherein the query comprises a list.
5 . The method of claim 4 , further comprising a list processing engine presenting a list management interface to the individual.
6 . The method of claim 4 , wherein the list comprises purchasable products.
7 . The method of claim 1 , further comprising providing a concept analysis engine configured to automatically derive at least some of the plurality of concept maps based on a history of queries and based on purchasable items.
8 . The method of claim 7 , further comprising deriving concept maps from the purchasable items across different vendors.
9 . A method of offering a promotion, the method comprising:
providing a query processing engine configured to store a sets of queries;
tracking, by the query processing engine, a history of the sets of the queries over time;
detecting, by the query processing engine, a change in a query set from the sets of queries that satisfies a change criteria; and
providing, by the query processing engine, a promotion to an entity submitting queries to the query processing engine in response to the change.
10 . The method of claim 9 , further comprising accepting a fee from an advertiser in exchange for providing the promotion.
11 . The method of claim 10 , further comprising allowing the advertiser to define the change criteria.
12 . The method of claim 9 , wherein the change criteria depends on at least one of the following query attributes: a location, a rate, a size, a demographic, a price, a product brand, and a consumer.
13 . The method of claim 9 , wherein the plurality of queries comprises lists of items.
14 . The method of claim 9 , further comprising identifying a trend based on changes across the set of queries having a common property.
15 . The method of claim 14 , wherein the common property comprises at least one of following: a geography, a family, a time, a demographic, and a product brand.