Telecommunication and advertising business model and method of utilizing same

1. A method of providing free telecommunication services to users, wherein the method is carried out with a computer system comprising a database for storing advertisements, the method comprising:

receiving at least one advertisement from at least one advertiser;

storing the at least one advertisement in the database;

establishing a telephone call over a network between a first user and a second user wherein the establishment of the telephone call comprises providing free telecommunications services;

playing, by a computer processor, the at least one advertisement via the network to the first user and the second user;

generating, by the computer processor, a variable keystroke request that is randomly generated,

sending, by the computer processor, at least one variable keystroke request over the network to the first user and the second user, wherein the variable keystroke request has a value corresponding to a key on a telephone keypad;

receiving, by the computer processor, a response to the at least one variable keystroke request;

determining, by the computer processor, whether the response matches the at least one variable keystroke request;

if the response matches the at least one variable keystroke request, continuing to provide the free telecommunication services; and

if the response is not received or does not match the at least one variable keystroke request, terminating the free telecommunication services.

2. The method of claim 1 , wherein the at least one variable keystroke request is generated by the computer system such that the variable keystroke request changes its value for subsequent requests.

3. The method of claim 1 , wherein the step of playing the at least one advertisement via the network to the first user and the second user comprises playing a first advertisement to the first user and a second advertisement to the second user, wherein the first advertisement is different from the second advertisement.

4. The method of claim 1 , wherein the at least one variable keystroke request comprises a first variable keystroke request sent to the first user, and a second variable keystroke request sent to the second user, and the first variable keystroke request is different from the second variable keystroke request.

5. The method of claim 1 , wherein the at least one variable keystroke request comprises a first variable keystroke request sent to the first user, and a second variable keystroke request sent to the second user, and the first variable keystroke request is the same as the second variable keystroke request.

6. The method of claim 1 , wherein the at least one advertisement comprises a first portion and a second portion and the step of playing the at least one advertisement comprises:

playing the first portion of the at least one advertisement before sending the variable keystroke request; and

playing the second portion of the at least one advertisement after the step of determining whether the response matches the variable keystroke request.

7. The method of claim 1 , wherein the step of playing the at least one advertisement is carried out after the step of establishing the telephone call over the network between the first user and the second user.

8. The method of claim 1 , wherein the response comprises an input from each of the first and the second users and the step of continuing to provide the free telecommunication services is carried out only if the response from the first party matches the variable keystroke request sent to the first party and the response from the second party matches the variable keystroke request sent to the second party.

9. The method of claim 1 , further comprising

receiving a plurality of advertisements;

storing the plurality of advertisements in the database; and

selecting one of the plurality of advertisements to play to one of the first user and the second user based upon one or more identified demographics of one of the first user and the second user.

10. An advertising system comprising:

a database for storing advertisements;

a processor; and

a network;

wherein the processor is programmed to:

receive a call request from a first user over the network, wherein the call request identifies a telephone number of a second user;

connect a call between the first user and the second user using the network;

interrupt the call between the first user and the second user;

play at least one advertisement stored in the database to at least one of the first user and the second user following the interrupt;

generate a variable keystroke request for at least one of the first user and the second user wherein the variable keystroke request is randomly generated;

send the variable keystroke request over the network to at least one of the first user and the second user, wherein the variable keystroke request asks the at least one of the first user and the second user to activate a key corresponding to the variable keystroke request;

receive a response to the variable keystroke request over the network from the at least one of the first user and the second user;

if the response is correct, allow the call between the first user and the second user to continue; and

if the response is incorrect or not received, terminate the call between the first user and the second user.

11. The system of claim 10 , wherein the variable keystroke request has a value corresponding to a key on a telephone keypad and the variable keystroke request is generated by the system such that the variable keystroke request changes its value for subsequent requests.

12. The system of claim 10 , wherein the at least one of the first user and the second user generates the response by activating a key on the telephone keypad to generate a dual-tone multi-frequency response.

13. The system of claim 10 , wherein the at least one advertisement comprises a first advertisement that is played to the first user and a second advertisement that is played to to the second user, and wherein the first advertisement is different from the second advertisement.

14. The system of claim 10 , wherein the at least one advertisement comprises a first advertisement that is played to the first user and that is played a second advertisement to the second user, and wherein the first advertisement is the same as the second advertisement.

15. The system of claim 10 , wherein the at least one advertisement comprises a first portion and a second portion and the processor is programmed to:

play the first portion of the at least one advertisement before sending the variable keystroke request; and

play the second portion of the at least one advertisement after the step of determining whether the response matches the variable keystroke request.

16. The system of claim 10 , wherein the processor is programmed to carry out the step of playing the at least one advertisement after the step of establishing a telephone call over the network between the first user and the second user.