METHOD AND APPARATUS FOR PROVIDING CONTENT FLIPPING BASED ON A SCROLLING OPERATION

1 . A method comprising:

causing display of a first side of a content tile on a display view of an electronic device, the content tile including at least the first side including first content and a second side including second content;

enabling performance of a scrolling operation with respect to contents of the display view; and

causing the content tile to flip from displaying the first side to displaying the second side based on the scrolling operation.

2 . The method of claim 1 , wherein causing the content tile to flip comprises causing the content tile to flip from displaying the first side to displaying the second side responsive to a position of the content tile being scrolled at least to a trigger location defined with respect to the display view.

3 . The method of claim 1 , wherein causing the content tile to flip comprises causing the content tile to flip between sides of the content tile based on a direction of movement of the scrolling operation with respect to a trigger location defined with respect to the display view.

4 . The method of claim 1 , wherein the first content comprises a map view corresponding to a portion of a map and the second content comprises information associated with a location corresponding to the portion of the map.

5 . The method of claim 1 , wherein the first content comprises an image of a content item and the second content comprises information associated the content item.

6 . The method of claim 1 , wherein the first content comprises an image of a content item and the second content comprises an image of another content item that is related or unrelated to the content item.

7 . The method of claim 1 , wherein the first content comprises a contact and the second content comprises selectable options for contacting the contact.

8 . An apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to at least:

cause display of a first side of a content tile on a display view of an electronic device, the content tile including at least the first side including first content and a second side including second content;

enable performance of a scrolling operation with respect to contents of the display view; and

cause the content tile to flip from displaying the first side to displaying the second side based on the scrolling operation.

9 . The apparatus of claim 8 , wherein the at least one memory and computer program code are configured to, with the at least one processor, cause the apparatus to cause the content tile to flip by causing the content tile to flip from displaying the first side to displaying the second side responsive to a position of the content tile being scrolled at least to a trigger location defined with respect to the display view.

10 . The apparatus of claim 8 , wherein the at least one memory and computer program code are configured to, with the at least one processor, cause the apparatus to cause the content tile to flip by causing the content tile to flip between sides of the content tile based on a direction of movement of the scrolling operation with respect to a trigger location defined with respect to the display view.

11 . The apparatus of claim 8 , wherein the first content comprises a map view corresponding to a portion of a map and the second content comprises information associated with a location corresponding to the portion of the map.

12 . The apparatus of claim 8 , wherein the first content comprises an image of a content item and the second content comprises information associated the content item.

13 . The apparatus of claim 8 , wherein the first content comprises an image of a content item and the second content comprises an image of another content item that is related or unrelated to the content item.

14 . The apparatus of claim 8 , wherein the first content comprises a contact and the second content comprises selectable options for contacting the contact.

15 . A computer program product comprising a computer-readable medium bearing computer program code embodied therein for use with a computer, the computer program code comprising code for:

causing display of a first side of a content tile on a display view of an electronic device, the content tile including at least the first side including first content and a second side including second content;

enabling performance of a scrolling operation with respect to contents of the display view; and

causing the content tile to flip from displaying the first side to displaying the second side based on the scrolling operation.

16 . The computer program product of claim 15 , wherein code for causing the content tile to flip comprises code for causing the content tile to flip from displaying the first side to displaying the second side responsive to a position of the content tile being scrolled at least to a trigger location defined with respect to the display view.

17 . The computer program product of claim 15 , wherein code for causing the content tile to flip comprises code for causing the content tile to flip between sides of the content tile based on a direction of movement of the scrolling operation with respect to a trigger location defined with respect to the display view.

18 . The computer program product of claim 15 , wherein the first content comprises a map view corresponding to a portion of a map and the second content comprises information associated with a location corresponding to the portion of the map.

19 . The computer program product of claim 15 , wherein the first content comprises an image of a content item and the second content comprises information associated the content item or an image of another content item that is related or unrelated to the content item.

20 . The computer program product of claim 15 , wherein the first content comprises a contact and the second content comprises selectable options for contacting the contact.