System For Selling Products Based On Product Collections Represented In Video
A system for marketing products to customers includes an Internet-connected server and software executing on the server from a non-transitory physical medium, the software providing display of links to one or more interactive video showcases; tracking consumer actions during video consumption of a video showcase; re-purposing focus of video content based on the results of the tracked consumer actions; redirecting consumers to a product description page based on consumer selection of a product during video consumption; and conducting one or more transactions through the portal relative to products selected for purchase by the consumers.
1 . A system for marketing products to customers, comprising:
an Internet-connected server; and
software executing on the server from a non-transitory physical medium, the software providing:
a display of links to one or more interactive video showcases;
tracking consumer actions during video consumption of a video showcase;
re-purposing focus of video content based on the results of tracked consumer actions;
redirecting consumers to a product description page based on consumer selection of a product during video consumption; and
conducting one or more transactions through the portal relative to products selected for purchase by the consumers.
2 . The system of claim 1 , wherein the links to interactive video showcases are displayed on a web page.
3 . The system of claim 2 , wherein the web page is optimized for a mobile platform or application platform.
4 . The system of claim 1 , wherein the consumer actions include computer mouse operations, keyboard operations, remote control or touch screen operations performed relative to content within video being consumed.
5 . The system of claim 1 , wherein a video showcase includes a primary video and one or more sub-videos linked to the primary video from anchored positions within the primary video.
6 . The system of claim 1 , wherein the link display includes one or more thumbnail pictures accompanied by general description.
7 . The system of claim 1 , wherein a video showcase is a video story with commentary by one or more persons.
8 . The system of claim 1 , wherein a video showcase is one of a private sale, a live sale, a live auction, a personalized sale, or a group sale.
9 . The system of claim 5 , wherein a sub-video of a primary video has specificity to particular content in the primary video.
10 . The system of claim 9 , wherein the particular content is product or theme isolated from the rest of the products or story in the primary video.
11 . The system of claim 1 , wherein the products and/or commentary are time-stamped to enable video content thereof to appear in the primary showcase at specified times.
12 . A method for assembling and displaying video comprising the steps:
(a) creating a primary video with commentary about products;
(b) creating separate sub-videos of specific products showcased in the primary video that are subject of the commentary of step (a);
(c) time-tagging the products, sub-videos videos and/or commentary and linking them to the primary video or a sub-video; and
(d) launching the primary video, incorporating the sub-videos into the primary video in order of the assigned time of appearance.
13 . The method of claim 12 , wherein links to the primary video are displayed on a web page, mobile, pad, application or television.
14 . The method of claim 12 , wherein the primary video or sub-videos are a video story with commentary by one or more persons.
15 . The method of claim 12 , wherein in step (b), the sub-videos could be of products or of subclips based on in the primary video or mini-versions of a larger video.
16 . The method of claim 15 , wherein in step (b), the sub-videos could have specificity to particular content in the primary video.
17 . The method of claim 12 , wherein in step (c), the sub-videos and tips could be time stamped relative to time points within the scheduled airing window of the primary showcase video or sub-videos
18 . The method of claim 12 , wherein in step (c), the sub-videos are time stamped relative to time points within the product showcase video play window.
19 . The method of claim 12 , wherein in step (d), selection of any of the products via interaction with the product video representing that product causes a more specific sub-video clip of the product to play within, replacing or alongside the main showcase video.
20 . The method of claim 19 , wherein in step (d), selection of any of the sub-video clips incorporated into the product showcase video redirects the user to a product description page with a link to a shopping cart for checkout.