System and method for unmoderated remote user testing and card sorting
A system for performing remote usability testing of a website includes a module for generating particular tasks, a module for moderating a session with a number of participants, and a module for receiving usability data. The system further includes a analytics module for analyzing the received usability data. The module for generating the particular tasks includes a research server configured to interface with user experience researchers and storing multiple testing modules for selecting qualified participants from the number of participants and for generating the particular tasks having research metrics associated with a target web site. In an embodiment, the research server randomly assigns one or more of the multiple testing modules to one of the participants. The multiple testing modules may include card sorting studies for optimizing a web site's architecture or layout.
1. A computer-implemented method of performing unmoderated remote usability testing of a target web site using a computing system, the method comprising:
identifying, by the computing system, a target web site, the target web site being displayed in a browser application of a participant computing system connected to the computing system, wherein the target website includes a virtual tracking code that is inserted to the target website by the participant computing system when the target website is being downloaded by the participant computing system;
monitoring, by the computing system, a plurality of activities of a user of the participant computing system in relation to the target web site, wherein monitoring the plurality of activities includes receiving an indication of the plurality of activities from the participant computing system, the indication generated by the participant computing system via executing the virtual tracking code;
using, by the computing system, a program to determine a usability of the target web site in accordance with the plurality of activities; and
modifying, by the computing system, the target web site based at least in part on the plurality of activities.
2. The computer-implemented method of claim 1 , wherein monitoring the plurality of activities of the user comprises:
identifying, at the participant computing system via executing the virtual tracking code, a first task of a plurality of tasks to be completed by the user on the target web site; and
monitoring, at the participant computing system via executing the virtual tracking code, a progress of performing the first task by the user on the target web site, wherein monitoring the progress comprises measuring an amount of time taken by the user to perform the first task on the target web site.
3. The computer-implemented method of claim 2 , wherein monitoring the progress comprises determining a number of web pages viewed by the user to perform the first task on the target web site.
4. The computer-implemented method of claim 2 , wherein the first task of the plurality of tasks comprises locating, by the user, a product for purchase on the target web site.
5. The computer-implemented method of claim 2 , wherein the plurality of tasks comprise card sorting studies for optimizing a layout of the target web site.
6. The computer-implemented method of claim 2 further comprising identifying a plurality of tasks having research metrics relevant to the target web site.
7. The computer-implemented method of claim 1 , wherein monitoring the plurality of activities of the user comprises identifying a plurality of interactions performed by the user on the target web site to perform the first task.
8. The computer-implemented method of claim 7 , wherein the plurality of interactions comprise at least one of a mouse click event, a page-scrolling event, a new page event, and a new web site event.
9. A non-transitory computer-readable storage medium comprising instructions which when executed by a computer cause the computer to:
identify a target web site, the target web site being displayed in a browser application of a participant computing system connected to the computing system, wherein the target website includes a virtual tracking code that is inserted to the target website by the participant computing system when the target web site is being downloaded by the participant computing system;
monitor a plurality of activities of a user of the participant computing system in relation to the target web site, wherein monitoring the plurality of activities includes receiving an indication of the plurality of activities from the participant computing system, the indication generated by the participant computing system via executing the virtual tracking code;
use a program to determine a usability of the target web site in accordance with the plurality of activities; and
modify the target web site based at least in part on the plurality of activities.
10. The computer-readable media of claim 9 , wherein the instructions to monitor the plurality of activities comprise:
instructions to cause the virtual tracking code to identify a first task of a plurality of tasks to be completed by the user on the target web site at the participant computing system; and
instructions to cause the virtual tracking code to monitor a progress of performing the first task by the user on the target web site at the participant computing system, wherein monitoring the progress comprises measuring an amount of time taken by the user to perform the first task on the target web site.
11. The computer-readable media of claim 10 , wherein the instructions to monitor the progress comprise instructions to cause the virtual tracking code to determine a number of web pages viewed by the user to perform the first task on the target web site at the participant computing system.
12. The computer-readable media of claim 10 , wherein the first task of the plurality of tasks comprises locating by the user, a product for purchase on the target web site.
13. The computer-readable media of claim 10 , wherein the plurality of tasks comprise card sorting studies for optimizing a layout of the target web site.
14. The computer-readable media of claim 9 , wherein the instructions to monitor the plurality of activities of the user comprise instructions to identify a plurality of interactions performed by the user of the target web site to perform the first task.
15. The computer-readable media of claim 14 , wherein the plurality of interactions comprise at least one of a mouse click event, a page-scrolling event, a new page event, and a new web site event.
16. The computer-readable media of claim 9 , further comprising instructions to identify a plurality of tasks having research metrics relevant to the target web site.