MULTI-VIEW ELECTRONIC DISPLAYS IN RETAIL ENVIRONMENTS

1 . A multi-view electronic display fixture assembly, comprising:

a support extension member defining an axis extending longitudinally through said support extension member;

at least three extension arms configured to (i) be supported by the support extension member when extended from a ceiling and (ii) extend outward from the extension member, said at least three extension members further configured to be independently rotatable about the axis; and

mounting structures positioned at an end of said at least three extension arms opposite from said support extension member from which said at least three extension arms are supported, said mounting structures configured to respectively support electronic display devices.

2 . The multi-view electronic display fixture assembly according to claim 1 , wherein said at least three extension arms and said mounting structures are formed of a single piece of material.

3 . The multi-view electronic display fixture assembly according to claim 1 , wherein said at least three extension arms include an opening disposed closer to an end opposite that of said mounting structures, the opening being sized larger than that of a diameter of said support extension member, thereby enabling said support extension member to pass through the opening of the three extension arms.

4 . The multi-view electronic display fixture assembly according to claim 3 , further comprising:

a first clamp plate defining an opening being sized larger than the diameter of said support extension member and further defining a plurality of smaller openings to enable fastening members to pass therethrough;

a second clamp plate defining an opening being sized larger than the diameter of said support extension member and having the fastening members affixed thereto and being aligned with the openings of said first clamp plate to enable the fastening members to pass therethrough; and

a clamp bracket defining an opening adapted to engage said support extension member and further defining a plurality of smaller openings aligned with the openings of said first clamp plate to enable the fastening members to pass therethrough, said clamp bracket configured to (i) be secured to said support extension member and (ii) support said first and second clamp plates and said at least three extension arms, and wherein said first and second clamp plates are positioned on opposite sides of said at least three extension arms and having fastening members pass through said first clamp plate and clamp bracket about said support extension member, said at least three extension arms are capable of being independently rotatable.

5 . The multi-view electronic display fixture assembly according to claim 1 , further comprising a power outlet box configured to house power electronics, said power outlet box including a bottom surface with a first opening and a plurality of second openings positioned around the first opening and configured to enable fastening members to be inserted therethrough, said support extension member including an opening extending longitudinally therethrough, the opening of said extension member being aligned with the first opening of the bottom surface of said power outlet box to enable electrical conductors to pass through the first opening of the bottom and through the opening of said extension member.

6 . The multi-view electronic display fixture assembly according to claim 5 , further comprising a clamp bracket including a first opening and a plurality of second openings positioned about the first opening, the first opening and second openings being respectively aligned with the first and second openings of the bottom surface of said power outlet box, said clamp bracket being configured to support said extension member when secured to the bottom surface of said power outlet box.

7 . A method configuring an electronic fixture display assembly, said method comprising:

providing a support extension member; and

supporting at least three extension arms from the support extension member, the at least three extension arms being configured to support respective electronic displays and to be rotatably positionable relative to the support extension member.

8 . The method according to claim 7 , further comprising adjusting position of the at least three extension arms relative to one another.

9 . The method according to claim 7 , further comprising attaching the respective electronic displays to the at least three extension arms.

10 . The method according to claim 7 , further comprising:

providing a power outlet box; and

supporting the support extension member from the power outlet box.

11 . The method according to claim 10 , further comprising connecting at least three pair of electrical conductors between a power source in the power outlet box and the electronic display devices.

12 . The method according to claim 7 , wherein supporting the at least three extension arms from the support extension member includes clamping the at least three extension arms with a force that allows each of the extension arms to independently rotate axially around the extension member.

13 . The method according to claim 7 , wherein securing the at least three extension arms includes fastening a fastening member to the extension member and securing the at least three extension arms with the fastening member.

14 . A method for installing a multi-view display cluster in a retail environment, comprising:

connecting a safety tether to a joist that supports a ceiling of a building,

mounting a bracket connected to the safety tether to a suspended ceiling support, the bracket including an electrical box connected thereto;

aligning the electrical box with an opening in the suspended ceiling, the electrical box configured to provide power to at least three electronic displays of the multi-view display cluster;

electrically connecting electrical conductors from the electrical box to a power supply in a power outlet box of the multi-view display cluster;

mechanically connecting the power outlet box to the electrical box, the power outlet box being aligned with and positioned below the opening in the suspended ceiling;

supporting a support extension member from the electrical outlet box;

connecting at least two electrical conductors to an output of the power outlet box;

suspending a display mounting bracket from the extension support member, the display mounting bracket configured to support at least three electronic displays;

connecting the at least three electronic displays to the display mounting bracket if not already connected; and

electrically connecting the at least two electrical conductors to the at least three electronic displays.

15 . The method according to claim 14 , wherein suspending the display mounting bracket includes suspending at least three extension arms from the support extension member.

16 . The method according to claim 15 , wherein suspending the at least three extension arms includes clamping the at least three extension arms so as to be in a stacked arrangement along the support extension member, the clamping enabling independent rotation of the at least three extension arms.

17 . The method according to claim 15 , further comprising independently positioning each of the at least three extension arms.

18 . The method according to claim 14 , wherein electrically connecting the at least two electrical conductors includes connecting the at least two electrical conductors to an electrical terminal block within the electrical outlet box without completely separating a housing of the electrical outlet box.

19 . The method according to of claim 14 , further comprising:

positioning the multi-view display cluster over a product display; and

aligning each of the at least three electronic displays with pathways via which a customer can travel toward the product display.

20 . The method according to claim 14 , further comprising aligning the at least three electronic displays at a height above a floor of the retail store that is substantially the same height as other electronic displays configured to display the same content as the at least three electronic displays.

21 . A method for generating media metrics in a retail environment, said method comprising:

arranging a plurality of electronic displays along aisles of the retail environment; and

arranging at least one multi-view electronic display cluster including at least three electronic displays in at least one wander area of the retail environment, the electronic displays arranged along the aisles and wander area being arranged to present a shopper during a shopping trip in the retail environment with each message among multiple repeating messages displayed substantially simultaneously on the electronic displays a predicted number of multiple times.

22 . The method according to claim 21 , wherein the predicted number of multiple times is three.

23 . The method according to claim 21 , wherein arranging the electronic displays in the aisles and electronic displays of the multi-view electronic display cluster includes arranging the electronic displays at substantially the same height above a floor of the retail environment.