Persistent Cross Channel Cookie Method and System
The disclosed subject matter relates to methods, systems, and computer-usable storage mediums for tracking user behavior across advertising channels on a communications network through the use of cookies associated with persistent identification information for each user.
1 . A computerized method for tracking user behavior over a communications network, comprising:
a computerized component linked to the communications network receiving, over the communications network, an indication of a first click associated with a user computer linked to the communications network, the first click on a link to a first advertisement;
the computerized component instructing a web browser associated with the user computer to store in a cookie a first persistent ID associated with the user;
the computerized component receiving an indication of a second click instructing the web browser associated with the user computer linked to the communications network, the second click on a link to a second advertisement;
the computerized component instructing the web browser associated with the user computer to store a second persistent ID associated with the user in the same cookie.
2 . A computer-implemented method for recycling cookies over a communications network, comprising:
assigning, by at least one first server, a primary cookie to a browser associated with a computer of a first user, the at least one first server and the computer linked to the communications network;
performing, by the at least one first server, a look-up for the primary cookie, after a data object associated with the at least one first server has been activated, and data including at least a cookie has been sent to and received by the at least one first server, the look-up including determining if the cookie of the data matches the primary cookie; and
if there is a match, the at least one first server sending the primary cookie to the browser associated with the computer of the first user.
3 . The method of claim 2 , wherein the data object associated with the at least one first server is mapped to the at least one first server.
4 . The method of claim 2 , wherein the data object associated with the at least one first server is linked to the at least one first server by a tracking pixel.
5 . The method of claim 2 , wherein the primary cookie includes data corresponding to the e-mail address of the first user.
6 . The method of claim 2 , wherein the primary cookie includes data stored as at least one name-value pair.
7 . The method of claim 2 , wherein the assigning the primary cookie is performed includes the at least one first server, performing a look-up using a channel identifier.
8 . A system for recycling cookies over a communications network, comprising:
at least one server for linking to a communications network comprising:
a storage medium for storing computer components; and
a processor for executing the computer components comprising:
a first component for assigning a primary cookie to a browser associated with a computer of a first user, the computer linked to the communications network;
a second component for performing, a look-up for the primary cookie, after a data object associated with the at least one server has been activated, and data including at least a cookie has been sent to and received by the at least one server, the look-up including determining if the cookie of the data matches the primary cookie; and
a third component for sending the primary cookie to the browser associated with the computer of the first user, if the primary cookie matches the sent and received cookie.
9 . The system of claim 8 , additionally comprising, a fourth component for assigning the primary cookie by performing a look-up using a channel identifier.
10 . The system of claim 8 , wherein that at least one server includes one server.
11 . The system of claim 8 , wherein that at least one server includes a plurality of servers.
12 . The system of claim 8 , additionally comprising a database for maintaining the primary cookie.
13 . A system for recycling cookies over a communications network, comprising:
at least one server for linking to a communications network configured for
assigning a primary cookie to a browser associated with a computer of a first user, the computer linked to the communications network;
performing, a look-up for the primary cookie, after a data object associated with the at least one server has been activated, and data including at least a cookie has been sent to and received by the at least one server, the look-up including determining if the cookie of the data matches the primary cookie; and
sending the primary cookie to the browser associated with the computer of the first user, if the primary cookie matches the sent and received cookie; and
at least one database in communication with the at least one server configured for maintaining the primary cookie.
14 . The system of claim 13 , wherein the at least one database includes a cookie table.
15 . The system of claim 13 , wherein the at least one server is additionally configured for assigning the primary cookie by performing a look-up using a channel identifier.