System and method for conducting a gift value transaction

1. A system for conducting a gift value transaction, comprising:

a communication interface configured to implement electronic communication; and

a payment provider system with one or more hardware processors configured to:

receive via the communication interface a request for a payment for an electronic gift card from a device of a buyer of the electronic gift card, wherein the request comprises buyer-imposed conditions indicating a first gift category at a first merchant and a second gift category at a second merchant from which gifts are redeemable by the electronic gift card;

electronically deduct funds for the payment of the electronic gift card from an account of the buyer;

electronically deposit the funds in associated with the electronic gift card to a holding account;

notify a gift recipient of the electronic gift card and the buyer-imposed conditions associated with the electronic gift card by sending an email to a device of the gift recipient via the communication interface;

receive via the communication interface an acceptance of the electronic gift card from the device of the gift recipient;

in response to a selection received from the device of the gift recipient, determine whether the selection satisfies the buyer-imposed conditions by verifying that the selection corresponds to one of the first gift category at the first merchant and the second gift category at the second merchant; and

in response to the verifying that the selection satisfies the buyer-imposed conditions, distribute at least a portion of the funds for payment of a gift corresponding to the selection from the holding account to the one of the first merchant and the second merchant corresponding to the selection.

2. The system of claim 1 , wherein the payment provider system is configured to:

send the electronic gift card to the gift recipient after the electronic gift card has been accepted by the gift recipient.

3. The system of claim 1 , wherein the payment provider system is further configured to:

track an account balance of the electronic gift card with the buyer-imposed conditions.

4. The system of claim 1 , wherein the payment provider system is further configured to:

receive a rejection of the electronic gift card from the gift recipient; and

distribute funds to at least one of the first merchant and the second merchant upon selection of an alternative gift of the gifts by the gift recipient.

5. The system of claim 1 , wherein the first gift category is selected from a plurality of gift categories offered at the first merchant and the second gift category is selected from a plurality of gift categories offered at the second merchant.

6. A non-transitory machine-readable storage medium having store thereon machine-readable instructions executable to cause a machine to perform a method comprising:

receiving via an electronic communication network a request for a payment for an electronic gift card from a device of a buyer of the electronic gift card, wherein the request comprises buyer-imposed conditions indicating a first gift category at a first merchant and a second gift category at a second merchant from which gifts are redeemable by the electronic gift card;

electronically deducting funds for the payment of the electronic gift card from an account of the buyer;

electronically depositing the funds in associated with the electronic gift card to a holding account;

notifying via the electronic communications network a gift recipient of the electronic gift card and the buyer-imposed conditions associated with the electronic gift card by sending an email to a device of the gift recipient via the electronic communication network;

receiving via the electronic communication network an acceptance of the electronic gift card from the device of the gift recipient;

in response to a selection received from the device of the gift recipient, determine whether the selection satisfies the buyer-imposed conditions by verifying that the selection corresponds to one of the first gift category at the first merchant and the second gift category at the second merchant; and

in response to the verifying that the selection satisfies the buyer-imposed conditions, distribute at least a portion of the funds for payment of a gift corresponding to the selection from the holding account to the one of the first merchant and the second merchant corresponding to the selection.

7. The non-transitory machine-readable storage medium of claim 6 , wherein the method further comprises:

sending the electronic gift card to the gift recipient after the electronic gift card has been accepted by the gift recipient.

8. The non-transitory machine-readable storage medium of claim 6 , wherein the method further comprises:

tracking an account balance of the electronic gift card with the buyer imposed conditions at at least one of the first merchant and the second merchant.

9. The non-transitory machine-readable storage medium of claim 6 , wherein the method further comprises:

receiving a rejection of the electronic gift card from the gift recipient; and

distributing funds to at least one of the first merchant and the second merchant upon selection of an alternative gift of the gifts by the gift recipient.

10. The non-transitory machine-readable storage medium of claim 6 , wherein the first gift category is selected from a plurality of gift categories offered at the first merchant and the second gift category is selected from a plurality of gift categories offered at the second merchant.

11. A system for conducting a gift value transaction, comprising:

a non-transitory memory storing information about user accounts, wherein the information comprises buyer-imposed conditions on an electronic gift card purchased through a user account; and

one or more hardware processors coupled to the non-transitory memory and configured to read instructions from the non-transitory memory to cause the system to perform the steps of:

receive via an electronic communication network a request for a payment for an electronic gift card from a device of a buyer of the electronic gift card, wherein the request comprises buyer-imposed conditions indicating a first gift category at a first merchant and a second gift category at a second merchant from which gifts are redeemable by the electronic gift card;

electronically deduct funds for the payment of the electronic gift card from an account of the buyer;

electronically deposit the funds in associated with the electronic gift card to a holding account;

notify via the electronic communications network a gift recipient of the electronic gift card and the buyer-imposed conditions associated with the electronic gift card by sending an email to a device of the gift recipient via the electronic communication network;

receive via the electronic communication network an acceptance of the electronic gift card from the device of the gift recipient;

in response to a selection received from the device of the gift recipient, determine whether the selection satisfies the buyer-imposed conditions by verifying that the selection corresponds to one of the first gift category at the first merchant and the second gift category at the second merchant; and

in response to the verifying that the selection satisfies the buyer-imposed conditions, distribute at least a portion of the funds for payment of a gift corresponding to the selection from the holding account to the one of the first merchant and the second merchant corresponding to the selection.

12. The system of claim 11 , wherein the one or more hardware processors is further configured to perform the steps of:

track an account balance of the electronic gift card with the buyer-imposed conditions at at least one of the first merchant and the second merchant.

13. The system of claim 11 , wherein the one or more hardware processors is further configured to perform the steps of:

receive a rejection of the electronic gift card from the gift recipient; and

distribute funds to at least one of the first merchant and the second merchant upon selection of an alternative gift of the gifts by the gift recipient.

14. The system of claim 11 , wherein the first gift category is selected from a plurality of gift categories offered at the first merchant and the second gift category is selected from a plurality of gift categories offered at the second merchant.